By Integrated Marketing Platform | August 13, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
To Win At Marketing, Focus On The Fundamentals
One of the interesting things about professional football is that the teams that generate the most “hype” in the media aren’t generally the teams that win consistently. Instead, the teams that win consistently focus on the fundamentals. They block, tackle and make smart decisions. Full Story: Forbes
The Art Of Interdisciplinary Digital Marketing Thought Leadership
Marketing leaders can no longer afford to be one-dimensional. Digital marketing continues to evolve and thought leaders are aligning with the shifting tides. Digital marketing now encompasses marketing, public relations, SEO, business development, sales and more. This makes integrating an interdisciplinary thought leadership approach to digital marketing absolutely vital to your growth and success. Full Story: Forbes
How Is Influencer Marketing Changing?
A marketing and advertising agency was using a social media scraping tool to index “influencers” into categories. This actor was tagged as being a good fit for marketing campaigns in the sailing industry. Why? Because he was on Fresh Off the Boat – a show that despite its title, has nothing to do with sailing. (I know this story because one of my employees worked at the agency at the time.) Full Story: Forbes
Marketing Analytics vs Web Analytics: 3 Features that Set Marketing Analytics Apart
Data-driven decision making can set your business apart from the rest. When it comes to knowing what marketing channel is the most effective, we have to make sure we have the right data. In this video, I’ll share the 3 features that set marketing analytics apart web analytics. Full Story: Business 2 Community
Five Innovative Ways To Implement Automated Marketing For Improved Sales
Automation and AI are two very important trends that have begun to reshape different aspects of business operations over the past few years, and marketing is no exception. Marketing, as an aspect of running a business, involves a lot of time spent looking for leads and nurturing them to become customers. Full Story: Entrepreneur
Market Online Like a Pro with These 10 Tips
Whether you run an ecommerce store or a local service business, you need to make sure that customers can find you online. There are a ton of tactics you can use to accomplish this, from keyword optimization to mobile marketing. See what has worked for members of the online small business community by reading their insights below. Full Story: Small Business Trends
Digital Marketing Tips to Follow to Stay Ahead of Your Competitors
With the rise of digitalization, having an influential web presence has become very important for businesses. It helps them to attract more customers online. Now, businesses need a futuristic digital marketing plan to unlock their potentiality. Without strategic planning, businesses will fail to boost their performance. As a result, it will become difficult for owners to target potential customers online. Full Story: ChartAttack
10 Online Marketing tips for entrepreneurs
My strategy was only based on a Web, Facebook and email, were other times, at that time it was worth everything, I will not deny that sending mass emails or creating personal Facebook profiles instead of company pages, to allow me to invite to my target audience, it has given me very good results. Full Story: Thrive Global
SOCIAL MEDIA
7 Winning Ways to Grow Your Instagram Following
Instagram is the social platform of the moment, with more and more brands now looking to get in on the Insta trend, and boost their digital presence. And if you’re looking for ways to build your Instagram following, this infographic is for you – in the below listing, the team from Brafton outline seven ways in which you can attract more attention on the platform. Full Story: Social Media Today
4 Steps to Monetize Your Social Media Following
Pena started using social media while seeking a career as a professional soccer player. He knew Instagram was his best chance at getting noticed from the Dominican Republic, and through a lot of trial and error, he figured out how to successfully grow his social media platforms and monetize them. Now he runs Online CEOs to help other entrepreneurs do the same. Full Story: Entrepreneur
Best Practices For Customer Service On Social Media
There’s no denying that the growth of social media interactions between brands and consumers has been explosive, especially over the past five years or so. With 70% of Americans using social media, many consumers have hung up the phone, stopped writing emails and turned to social media to reach out with questions, compliments and, very often, complaints about their experience with a brand or business. Forbes
B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content
That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share a funny meme, compete to send as many images and video clips on our pages as possible… Full Story: Business 2 Community
SEARCH ENGINE
Creating an Effective SEO Content Marketing Strategy
SEO still matters. In a world of paid advertising, many people believe that SEO isn’t worth the effort, but the fact is that SEO is still a hugely important part of marketing plans. SEO, short for search engine optimization, as described by Lyfe Marketing, is “the process of bringing in organic, or free, website traffic from the search engines. All search engines like Google and Bing have a search engine results page that delivers search results to users based on keywords and phrases that they’ve typed into the search bar.” Full Story: TechFunnel
5 Tips to Improve Your Regional SEO Strategy
For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Full Story: Search Engine Journal
8 SEO tools most used by bloggers and marketers in 2019
Without search engine optimisation, it becomes tough for any business to survive the competition in this age of cutthroat competition. With the increase in internet traffic promoting brands and products through SEO 2019 will be a significant tool to stay on the top of the search engine list One can get many tools, but not all are as good as they are claimed and listed below are some of the best SEO tools India that needs to be used by bloggers in 2019. Full Story: e27
8 Local Search Engine Optimization Tips for Bing
There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search engines are often overlooked because of low market share. Full Story: Search Engine Journal
MOBILE MARKETING
Mobile Marketing Trends Roundup 2019
For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent. Consumers’ use of smartphones will continue to make up the majority of their media consumption, but we predict that use will plateau by 2020 as consumers become increasingly uneasy about overuse of mobile devices. Full Story: eMarketer
How 5G Will Impact Customer Experience in Mobile Marketing
Telecom companies have started implementing 5G networks at select locations across the U.S. In this article, we discuss the baseline implications of 5G, its impact on mobile customer experience, and how brands can adapt to this paradigm shift. Full Story: MarTech Advisor
3 Mobile Marketing Strategies to Improve Customer Experience in Financial Services & More
Recently, banks have come under scrutiny for their ability to deliver personalized customer experiences. Unlike several other consumer-facing industries (FMCG, lifestyle, tourism, etc.) the banking industry is highly regulated, making any kind of digital transformation difficult. On the other hand, banking customers are evolving rapidly, with a large segment now comprising millennials or digital-native users. In fact, 37% of banking customers would want their banks to be more like Amazon in terms of customer experience! Full Story: MarTech Advisor
Top 9 Tips For Enhancing The Process Of Enterprise Mobile App Development
Most players in the corporate world today understand that to grow in this ever-evolving industry, they need to adopt the new technologies and innovations that come their way. Enterprise mobile application is one such tool available to them. While the entire game of mobile enterprise applications is working towards our advantage, there is always potential that goes untapped. Full Story: Customer Think
DIGITAL SIGNAGE/ SCREEN MEDIA
How Marketers Can Benefit From the Digital Out-of-Home Revolution
No more dirty old billboards plastered with beige ads aimed at unengaged consumers: digital out-of-home advertising (DOOH) brightens up our cities, bringing cutting-edge tech to pavements, escalators, and even taxis near you. Full Story: ExchangeWire
8 Critical Considerations When Transitioning from Traditional to Interactive Digital Signage
As touch displays, beacons, video analytics and other technologies have fallen in both price and complexity, more and more deployers are incorporating interactivity into their signage networks. Full Story: Retail Customer Experience
EMAIL MARKETING
How to Build an Email Marketing Strategy (+ Template).
Email is a necessary tool to attract, convert, and retain customers. According to McKinsey, email marketing is 40x more effective than social media. In addition, email generates an average $38 for every $1 you spend. To make the most of your email’s capabilities, however, you need a clear email marketing strategy that also fits in with your greater marketing strategy. Full Story: Business 2 Community
Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read? Best practices for successful inbox placement and open rates have evolved over the years, leading to an abundance of new and old myths surrounding deliverability, subject lines, and send cadence. Each of these areas impacts whether your recipients ever see your messages, because an email can be accepted by an ISP but still end up in the spam folder. Full Story: Marketing Land
E-COMMERCE
5 WAYS HOW BLOCKCHAIN IS IMPACTING THE ECOMMERCE INDUSTRY
Technology has been constantly evolving and joining hands to bring forth a true warrior format that can make you highly capable. eCommerce combined with mobile apps to give convenience and comfort to you. Full Story: Irish Tech News
The Hidden Opportunity for Ecommerce Websites in Google Images
Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do. When it comes to shopping online, product images create a positive experience for potential customers. Full Story: Search Engine Journal
PUBLIC RELATIONS
2 Enduring Strategies for These Content-Saturated Times
You’ve heard me preach that there’s no silver bullet channel or platform that will persist long enough for you to make it your career. But there are two strategies that were effective yesterday and today that will also endure well past your retirement. Full Story: PRSAY
Crack the Small Business PR Code with These 3 Pro Tips
PR and media coverage doesn’t have to be limited to the big corporate brands out there. As a small business you possess more opportunity than ever to use the fragmented media landscape to your advantage. By being able to reach your specific audience directly you ensure that you have control of the message you put out and who reads it. Full Story: Small Business Trends
MARKET RESEARCH
Why Entrepreneurs Should Use 360 Degree Market Research
All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for a product or service. It’s also critical to obtain intelligence on how a product or service could fit into customers’ lives. That’s a more complex task. Full Story: Forbes
WEB DEVELOPMENT
Revolutionizing the web development sector
IoT is undoubtably a big tech-wave in the web development landscape. It clearly defines the smart and well-connected devices. Whenever any new technology is introduced, it definitely impacts the tech world. Similarly, IoT has profoundly impacted every sector – be it web design, development, or mobile app creation. All of these sectors are affected by this latest technology. Full Story: JAXenter
5 Must-Know Programming Languages and How to Master Them
As an aspiring developer or first-time programmer, one of the first decisions you have to make is which language to learn. With hundreds to choose from, the choice can seem bewildering. To help you decide, here’s a look at five of the most important programming languages and some related training bundles at the XDA Developers Depot. Full Story: XDA Developers
MARKETING AUTOMATION
5 benefits of marketing automation for a CMO
Marketing automation is more than scheduling your social media posts. As a CMO, you should be aware of these 5 benefits. The realms of marketing have changed by leaps and bounds in the last few years. Full Story: e27
What Is Marketing Automation? Answers To A Connection’s Questions
A LinkedIn connection reached out to me while he was working on his thesis to ask a few questions about marketing automation and data protection. While these two topics may seem distant, my experiences handling large global databases within marketing automation platforms have kept the two topics very close, particularly during a time when General Data Protection Regulation (GDPR) compliance is still a fresh and ongoing topic. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
7 BEST FREE AND OPEN SOURCE BUSINESS INTELLIGENCE TOOLS
Business Intelligence (BI) generally refers to technologies, applications, and practices for the assembly, integration, inspection, and presentation of business information. This technique is aimed at supporting better business decision making. However, looking for business intelligence and data analytics software can be an intimidating and expensive process, also requires long hours of research and more capital. Full Story: Analytics Insight
4 Tips for Managing and Using Customer Data
Customer data management (CDM) is how top brands keep track of, store, and use all consumer information collected digitally and offline. The lifeblood of your organization, CDM is highly complex, constantly in flux, and fluid; this makes it challenging to be successful. Full Story: Business 2 Community
BRANDING AND DESIGN
4 Trends In Video Creation And Marketing To Watch Out For
People often say that video content is taking over, but the truth is that it already has. Users want to see videos more than any other type of content, and video is projected to take up more than 80% of internet traffic this year alone. Full Story: Forbes
How to Promote Your Business With The Effective Video Marketing Strategies.
HubSpot has conducted a comprehensive research and based on the result of the research we can see that fact that more than 50% of the consumers are more likely to see the engaging videos from brands instead of any seeing any other type of content. Full Story: Irish Tech News
VOICE STRATEGIES
To strengthen innovation, make sure every voice is heard
For many businesses, the fear of being displaced virtually overnight by a startup looms like a dark cloud on the horizon: Even if a company is reporting record profits, its leaders fear that stormy days are headed their way. “Most executives worry about disruption. There are new types of competitors and new technologies to understand,” PwC Pulse reported. In this era, the “forces of disruption can shake up an entire industry sector in less time than it takes most companies to update their IT systems.” Full Story: strategy+business
NOW IS THE TIME FOR SMALL BUSINESSES TO EMBRACE VOICE TECH, SPEAKERS SAY AT VOICE SUMMIT
The owners of small and medium-sized businesses (SMBs) are often overwhelmed by the thought of embracing new voice-assisted technologies for their staff and customers. Voice applications are too complicated, expensive and advanced, they complain. They also note that the major players in voice tech are still ignoring them in favor of doing business with big companies. Full Story: njtechweekly.com