By Integrated Marketing Platform | November 18, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing strategies your business can use in a mature market
But what if a company is entering a mature market or is already in one… Is growth then put on the back burner, because of the nature of a mature market? Not quite. Instead, shouldn’t the business, or the owner of the business focus on a strategy to successfully enter the mature market or build a strategy to help penetrate a market that is slowing down? Full Story: Business Matters
The Ultimate Local Franchise Marketing Guide
Franchising is regarded as one of the most effective methods of expanding a business. However, underlying the successes of most franchises are marketing struggles, especially in regard to enabling each branch to maximize its marketing potential. Full Story: Business.com
Why the Future of Influencer Marketing will be Organic Influencers
Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what gave rise to the influencer marketing industry. But after riding high on the growing ubiquity of social platforms and the democratization of celebrity over the past decade, it seems influencer marketing – in the traditional sense… Full Story: Social Media Today
Are You All or Nothing With Your Marketing?
In marketing (as in life) many of us tend to have an all-or-nothing approach. We go ALL IN on something — the new podcast, daily live videos, posting to IG stories, starting up the blog again, getting consistent about sending out email newsletters, driving traffic with ads, and definitely absolutely planning out our next launch more proactively… Full Story: Business 2 Community
9 Things You Need for a Successful Marketing Strategy in 2020
24With less than two months left in the year, it’s imperative you create your new marketing strategy for 2020 now. How can you make sure it’s successful? There are nine key elements you should include to ensure your plan accomplishes your goals. Full Story: Business 2 Community
10 Tips to Improve Your Marketing Tactics
If you own a business, you probably use multiple strategies for marketing. If you need to step up your results, you don’t necessarily need to adopt even more platforms. You can simply make the most of the ones you already use. These tips from members of the online small business community can help you do just that. Full Story: Small Business Trends
Tighten up your marketing strategy by tapping into science
Marketing is just another example of that, according to Social Media Today, which published handy tips on maximising your performance by incorporating experimentation into your strategy and approach, with help from this Salesforce infographic. Full Story: Siliconrepublic.com
IBM: How To Drive Marketing & Innovation Via Customer Review Sites
If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Full Story: Forbes
SOCIAL MEDIA
4 simple things social media marketers can do to improve social responsibility
Corporate social responsibility (CSR) can take many different forms. Some businesses launch full campaigns that include revamping corporate or manufacturing policies and supporting them with fundraisers, volunteer activities, and charitable donations. Others companies start massive social cause campaigns to give attention to specific issues. Full Story: TNW
SMEs in the digital world: reboot or robots?
With the dizzying speed of digital disruption occurring in the global business environment, small and medium enterprises (SMEs) are increasingly realizing the urgent need to explore digitalization. Incorporating digitalization in their business will help expand and create new sources of value for their enterprises to remain competitive and relevant to their markets. Full Story: BusinessWorld Online
Why TikTok is restoring my faith in social media
I hate to be such a cliché but social media is making me depressed. Sorry, not making me depressed — I was already depressed — but fanning my depression, giving it an endless stream of reasons to flicker and spread. Full Story: ABC News
4 simple matters social media marketers can do to enhance social accountability
Corporate social duty (CSR) can choose quite a few unique types. Some businesses start comprehensive campaigns that consist of revamping corporate or producing insurance policies and supporting them with fundraisers, volunteer things to do, and charitable donations. Other folks firms begin large social result in campaigns to give consideration to unique troubles. Full Story: Tech Ballad
SEARCH ENGINE
Reciprocal Links: Do They Help or Hurt Your SEO?
Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. Full Story: Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO
Not to be pessimistic, but SEO can be an incredibly frustrating job. It didn’t take very long working in the industry for me to realize that SEO professionals were the outsiders. Our success often relied on other teams, not our own, so we were relegated to asking for favors. At best, these requests would make it on the list (albeit usually close to the bottom). At worst, they’d be completely ignored. Full Story: Search Engine Journal
The Best SEO Marketing Tools for 2020
As search engine marketing continues to evolve your business can stay one step ahead with the right resources. Thankfully there are helpful guides that will enable you to find the best keywords and topic ideas your audience and search engines will love. Use these popular tools to bring about more visibility to your brand, and let me know how these work for you! Full Story: Business 2 Community
Evolving SEO Content Strategy: How to Achieve Higher Search Ranking in 2019
No matter your industry, company size, the products or services you offer, or the audience you serve, there’s one thing I can assume with near absolute certainty: You want to appear on the first page of Google’s organic search results. And you’re likely dedicating at least some portion of your budget to an SEO content strategy that’ll help you get there. Full Story: Skyword
MOBILE MARKETING
5 Skills Every Mobile App Developer Should Have in 2020
Mobile app development is a field that continues to change frequently and dynamically. As different trends, programming languages, tools, and frameworks become popular, mobile developers are forced to learn constantly. It isn’t easy, but it’s part of the job. Full Story: UTV Ireland
Black Friday And Cyber Monday Deals: 10 Best Apps And Websites For 2019
Sure, some argue that Black Friday isn’t the storm-the-stores tradition it used to be, what with hollow promotions, declining foot traffic, a lack of innovation and the huge growth in online buying both on Cyber Monday and Black Friday itself. But one way or another, most Americans are going to be spending big during the official start to the holiday buying season. Full Story: Forbes
Photos-only Mode On Facebook’s Mobile App to Suggest Algorithmically Suggested Photos
A photos-only mode for Facebook’s mobile application is under testing and it would let users see algorithmically suggested photos in a feed similar to its photo sharing platform Instagram. Full Story: Newsgram
A smartphone that knows you: How our devices will evolve
Not quite. In 2019, for the first time, we will spend more time on our phones than watching TV. But before buying a new smartphone, many consumers are still waiting for more transformative technology and experiences, which is leading to declining sales and putting more pressure on device manufacturers than ever before. Full Story: VentureBeat
DIGITAL SIGNAGE/ SCREEN MEDIA
3 digital signage trends that will shape the sporting fan experience
Five years ago I authored a blog post about the emergence of digital signage in sporting venues. At the time, we were starting to see strong indicators that network-connected displays were going to play a larger and larger role in the spectator experience at these venues. I recall thinking how much of what I wrote was quite forward-thinking. To read that article now and to contrast those predictions against what has transpired both in our industry and in the sporting world, I see that I had underestimated how pervasive digital signage at sporting events would become. Full Story: Digital Signage Today
A recent report by Winterberry, a specialised management consultancy, cites that only 5 per cent of its panellists said out-of-home (OOH) is the best medium suited to driving value in concert with the deployment of other channels. By coincidence, the same percentage is reflected in an IAB UK & PwC 2018 report, showing that OOH billing in the UK is 5 per cent of the total media spend. Full Story: Campaign Middle East
EMAIL MARKETING
9 Email Marketing Best Practices for 2020
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. Full Story: Social Media Today
4 Email Marketing Tips To Increase Sales This Holiday Season
With the holidays right around the corner, businesses are ramping up their email marketing campaigns and deciding how they’ll best cater to consumers. It’s a time of year where shoppers spend significantly more, and brands can use this to their advantage if they play their cards right. Full Story: Business 2 Community
E-COMMERCE
At a recent Gartner Marketing Symposium, I sat down with Jeremy Muras, SVP of Digital at Lion Capital, and David Hurwitz, former CMO of BloomReach to discuss the future of E-commerce. BloomReach software helps clients, including retailers, deliver more personalized services and experiences and Lion Capital has a portfolio of more than 12 brands, including Kettle Foods, Buscemi, Picard, Perricone Skincare, and Allsaints. Full Story: Forbes
4 Ways To Scale Your Ecommerce Business
Starting an e-commerce company is one of the most exciting things you can do: with billions of people around the world on the internet, the possibilities are endless. Many e-commerce businesses have gone viral thanks to the right types of content and strategies. Full Story: Forbes
PUBLIC RELATIONS
In This Age Of Excessive Marketing, Smart PR Wins
History may very well record 2019 as the year that our society-at-large hit maximum capacity in terms of advertising. The stream of ad intrusion into every conceivable space has grown into a raging torrent of never-ending and often overwhelming marketing noise. Full Story: Forbes
6 Unique PR Tactics That Drive Growth and Sales
Technology has transformed the way we find, connect with and grow our customers. As businesses and consumers increasingly move online, the barriers between you and your audience break down, and it becomes possible for companies to form more direct relationships with their clients. Succeeding in this world requires understanding and excelling at public relations, or PR. Full Story: Entrepreneur
MARKET RESEARCH
THE VALUE OF QUALITATIVE CONSUMER RESEARCH IN BUILDING YOUR BRAND
In all of our brand work, we begin with the customer. We strive to understand who they are, what they value, what brings them joy (and frustration), etc. This is what leads to exploration, discovery and big-idea generation. Knowing the customer well gives companies a competitive advantage. Full Story: AdAge
The Challenge of Creating Consumer Habits
Akshay Ahooja, CEO and co-founder of Trainiac, shares his thoughts on why it is so important to have expert guidance when prioritizing your health and fitness, as well as the company’s strategy for identifying qualified, personal trainers. Ahooja discusses his work on scaling the business so far, including how he’s been able to keep costs down by finding mismatches in supply and demand. Full Story: Entrepreneur
WEB DEVELOPMENT
Firefox’s fight for the future of the web
Why do you choose the browser you use? Maybe you think it loads pages more quickly. Maybe it’s made by the same firm as your device and you think it’s more compatible in some way. You prefer the graphics, perhaps, or it just happened to be pre-installed on your machine. Maybe you’re not even aware that there’s a choice. Full Story: The Guardian
Here Are the Top Design Mistakes to Avoid When Building Apps
A custom app for your business is one of the best ways to help your customers access information or use your services. Yet it’s also one of the easiest ways to drive them away in favor of your competitors. To make sure you’re doing your customers a favor, instead of causing them frustration, you need to avoid some key mistakes during the app-building process. Full Story: Donklephant
MARKETING AUTOMATION
How Artificial Intelligence Can Improve Marketing For Any Size Business
Marketing is one of the most important functions of a company that is ripe for an AI transformation. Every company can benefit from a lift in their marketing results and streamlining their marketing processes. Consumers of all types are accessible via digital channels and marketers can get access to incredible amounts of data. Full Story: Forbes
Artificial Intelligence- The future of Digital Marketing
In recent years, the efforts of digital marketing companies have taken a significant turn by using artificial intelligence technologies. One of the major problems that marketers are facing is how to personalize the content to users and generate better experience and results. Lately several startups developed AI technologies that aimed to help marketer solving this problem. Full Story: The Jerusalem Post
ANALYTICS & BUSINESS INTELLIGENCE
15 WAYS BUSINESS INTELLIGENCE MAKES COMPANIES MORE EFFICIENT AND CUSTOMER-FOCUSED
In 2019, data drives everything — so much so that a Google search for “data drives everything” yields 169 million results. (“Data drives nothing” turns up only 107 million, in case you were wondering.) Full Story: Built In
Beyond Business Intelligence – Using AI to Gain Sharper Insights From Your Loss Prevention Data
We’ve got lots of data in Loss Prevention (LP): months of video stored somewhere in our infrastructure and multiple systems that house financial data. For years, we’ve described the need for a data pipeline to consolidate all that data into one place to better understand our business. Full Story: Security Magazine
BRANDING AND DESIGN
Does Your Workplace Need Branding?
Average companies are all alike. Every great company is great in its own way. If you look past what is projected of a brand on television and social media, you will notice that the one common feature to all successful businesses is what goes on behind the screen. What makes an organization great are its employees, its core values and how well its work culture embodies those values. Full Story: Entrepreneur
Everyone’s obsessed with brand purpose. Too bad no one understands it
Just as the subprime mortgage crisis was turning into the Great Recession, I was asked to remake the iconic This Old House, the original home improvement brand, which included television shows, websites, a magazine, and other businesses. By the time I got the keys, This Old House had been around long enough to be satirized on SNL and in the New Yorker and have its various hosts appear on Saturday morning cartoons and Sesame Street. Full Story: Fast Company
VOICE STRATEGIES
Microsoft is killing its dedicated Cortana voice assistant app for Android and iOS
Google Assistant and Amazon Alexa are by far the two biggest voice assistant platforms, but there are plenty of other options out there, including Apple’s Siri, Samsung’s Bixby, and Microsoft’s Cortana. Cortana used to be limited to Microsoft’s Windows 10 operating system and Microsoft’s ecosystem in general, but back in late 2015, the company released apps on iOS and Android to try to catch up with the big two. It looks like Microsoft has decided there’s no longer any point in offering a dedicated Cortana mobile app, however, as they’ve decided to discontinue the app in most markets early next year. Full Story: XDA Developers
Why Startups Should Invest in Building Alexa Skills for their Business
Centuries ago, the idea of virtual assistants and voice recognition was just that, an idea. It was once a fragment of science fiction – a dream for the future, in which technology plays a role in our everyday lives, advancing the possibilities of what we can achieve. Full Story: The Point News