By Integrated Marketing Platform | December 11, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Set Your 2020 Digital Marketing Budget Priorities
Before the year ends, you should take time to prioritize your digital marketing strategy for 2020. Full Story: Business.com
The habits of highly effective marketers
True marketing effectiveness can be tricky to pin down. While many campaigns or brand initiatives seem to be hugely popular on the surface, their actual impact on customer behaviour and the bottom line can be quite different. Full Story: Marketing Week
Looking Ahead: 11 Marketing Industry Trends To Watch
Marketing is a dynamic field. Businesses are always trying to attract customers and get them to understand their value propositions. Full Story: Forbes
3 things marketers need to focus on in 2020
Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so last year!” Full Story: MarTech Today
What Is Driving Direct-To-Consumer Marketing Success?
Eight out of 10 consumers plan to shop direct-to-consumer (D2C or DTC) brands within the next five years, according to the “2018 Direct-to-Consumer Purchase Intent Index” by Diffusion. Full Story: Forbes
Who got 2019’s marketing predictions right – and absolutely wrong?
“Am I too cynical about ‘predictions for 2019’ posts? More than a few seem to conflate a company’s own hopes/goals with prognostications about what the market will do independent of them. Full Story: The Drum
5 Content Marketing Myths You Must Avoid in 2020
About a decade ago, blogging was becoming mainstream and transforming into a lucrative money-making opportunity. Full Story: G2 (blog)
Why marketers need to be clever with context to get their 2020 advertising strategies right
A consensus has never been reached, so advertisers have always had to keep multiple plates spinning, from behavioural data and location data to IP addresses, cookies and beyond. Full Story: Marketing Tech
SOCIAL MEDIA
Social Media Is Failing To Eliminate Fake Content
We all know how easy it is to create new email addresses and user accounts on certain websites. Full Story: Forbes
TikTok Publishes Top 10 Content Lists for 2019
Are you considering TikTok for your 2020 digital marketing campaigns? Full Story: Social Media Today
The Ultimate Social Media Image and Video Size Guide for 2020
With our social feeds becoming more and more busy, standing out from the crowd is getting harder than eve… Full Story: Social Media Today
How To Survive A Social Media Backlash
Anyone and everyone has the opportunity to build an online presence. It’s exciting to watch your numbers grow, to build a following and engage with new people. Full Story: Forbes
SEARCH ENGINE
The five trends defining SEO and content marketing careers
As 2019 draws to a close and we enter the 2020s, SEO and content marketing are booming. How can marketers take advantage to grow their careers and build effective teams? Full Story: Marketing Week
10 Important 2020 SEO Trends You Need to Know
It’s time to take our annual look at what’s ahead for SEO professionals in 2020. Full Story: Search Engine Journal
Improve Your Brand’s Online Reputation With SEO
Managing your brand’s online presence and reputation is critical for your business. Full Story: Forbes
Some quick facts that prove how important local SEO is
The world of search engine optimization can seem like a fairly complicated and confusing place. Full Story: Augusta Free Press
MOBILE MARKETING
Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization
Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage… Full Story: Business 2 Community
Mobile advertising’s role in reviving the high street
Even at this traditionally shopping-focused time of the year, most headlines about retail don’t make for cheerful reading, continuing a pattern that has become all too familiar over the past few years. Full Story: MobileMarketing Magazine
Unsplash debuts digital ad platform
Stock photo database Unsplash has launched a digital advertising business to enable brands to reach its audience of 300m monthly users with branded images. Full Story: MobileMarketing Magazine
The Increasing Need for Mobile Value Added Services
Mobile Value Added Services Market report provides a detailed overview of the industry including both qualitative and quantitative information. Full Story: CSO Australia
DIGITAL SIGNAGE/ SCREEN MEDIA
Verizon Media Brings DOOH Supply To SSP, Completing Its Stack For Outdoor Screens
Verizon Media, the telco giant’s ad tech and content unit, added digital out-of-home (DOOH) supply to its SSP on Tuesday. Full Story: AdExchanger
8 Considerations for Retailers Switching to Interactive Signage
Touch screens can yield big benefits in retail, but stores must deploy them thoughtfully and strategically. Full Story: BizTech Magazine
EMAIL MARKETING
3 CUSTOMER-CENTRIC EMAIL MARKETING STRATEGIES
An in-depth understanding of customer requirements and needs will enable marketers to enhance the effectiveness of email marketing. Full Story: Marketing Tech Outlook
Most consumers check email for holiday deals, but conversion doesn’t come easy
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Full Story: Marketing Land
E-COMMERCE
Yahoo eCommerce Embraces Cash-Back Rewards
Yahoo has added cash-back rewards to its recently launched shopping platform powered by Japan’s Rakuten. Full Story: pymnts.com
Amazon dominates UK ecommerce market
Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential. Full Story: Prolific London
PUBLIC RELATIONS
In it, he looks back at whatever was in the news, well, ten years ago that month, and examines the eventual impacts on the industry. Full Story: GamesIndustry.biz
Turn Disaster Into Opportunity By Learning From Your PR Crisis
It’s bound to happen at some point. The stellar reputation you’ve worked so hard to build is suddenly under attack, and you’ve found yourself in the middle of a full-blown PR crisis. Full Story: Forbes
MARKET RESEARCH
The Ultimate Strategy of Employee Engagement and Feedback Software Market Research Report
A new analytical report titled Employee Engagement and Feedback Software recently has published by The Research Corporation to its vast repository. Full Story: Market Report Gazette
Want To Take Your Business Global? Take These 14 Steps First
Growing your business to a global scale is a huge undertaking. Taking this step allows you to gain new customers and experience new business cultures. Full Story: Forbes
WEB DEVELOPMENT
10 Important Facts about Web Development That Everybody Should Know
Web development is the process which includes the development of the website for the internet. Full Story: The African Exponent
Are You Following The Right Approach To Your Web Development Project?
Did you know that Amazon was initially named a Cadabra.inc? But Jeff Bezos decided to change it when the lawyer misheard it as “Cadaver”. Full Story: Dazeinfo
MARKETING AUTOMATION
White Label Digital Marketing Automation CRM HubSpot Alternative Tools Launched
A new marketing automation service has been launched by SharpSpring. They work with marketing agencies interested in white label automation tools and services. Full Story: Newswire
How Total Tools overhauled its omnichannel marketing
Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. Full Story: CMO
ANALYTICS & BUSINESS INTELLIGENCE
Business intelligence: Trends you should know for 2020
Data— and intelligent use of it— is becoming integral for business success today, and that’s seen a rapid rise in the availability of business intelligence (BI) tools. Full Story: TechHQ
Business Intelligence (BI) Tools: Buyer’s guide and reviews November 2019
Traditional approaches to business intelligence are too slow, inflexible, and expensive. You need an approach to business intelligence that is governed and scales yet allows your business users to ask and answer their own questions with data. Full Story: IDG Connect
BRANDING AND DESIGN
B2B Video Marketing: Make Your Brand Come Alive With Video
A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way. Full Story: Forbes
Branding In A Post-Digital World
What is the world’s most valuable brand? Amazon, Apple or Google — the leaders — probably spring to mind. Full Story: Forbes
VOICE STRATEGIES
How to delete your Google Voice number, and what it means for your account
You can delete your Google Voice number in most circumstances — unless you’re using a number with Sprint or you’ve paid to transfer it. Full Story: Business Insider
Voice search is changing the way we access news – here’s why that matters
Have you spoken to a gadget today? There’s a good chance that have, with the number of voice-activated smart speakers and AI tasks rapidly growing as manufacturers and developers seek to cash in on the popularity of voice assistants like Alexa. Full Story: TechRadar