By Integrated Marketing Platform | January 16, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Marketing Strategies to Try in 2020
Entrepreneurs should constantly push themselves to innovate and try new things. Full Story: Jewish Link of New Jersey
9 B2B Marketing Trends to Watch in 2020
As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Full Story: Business 2 Community
Avoid Distractions and Improve Your Marketing with These 10 Tips
You’re struggling with these distractions. Or you want to avoid this problem before it starts. Learn from these insights shared by members of the online small business community. Full Story: Small Business Trends
Sustainability in Marketing is the way ahead
The concept of sustainability is essentially about clean business practices. Sustainability in marketing is becoming important. Full Story: ETBrandEquity.com
3 Qualities of Excellent Writers You Need in Your Business
It’s a commonly overlooked skill. When creating a lot of content, it can be easy to rely on familiar patterns. Full Story: Business 2 Community
When it comes to digital marketing, it’s important to be ahead of the game, but with ever-changing trends and new technologies, this can be easier said than done. Full Story: Business 2 Community
How to Run a Successful Holiday Marketing Campaign: 3 Tips
The holidays are fast approaching, and as such, businesses are preparing for the craze that comes with excess spending. Full Story: Business 2 Community
4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process
Marketing is living in a new age of content. We have more channels and formats to fill than ever before. Full Story: MarTech Series
SOCIAL MEDIA
Valuable Marketing Metrics For Social Media Success
If you want to know how to improve your content marketing strategy, open your eyes and take advantage of the valuable marketing metrics you have at your fingertips. Full Story: Business 2 Community
Digital Advertising and What’s Best For You?
Are there multiple types of digital advertising and marketing? Full Story: Droidmen
Social Media Apps Facebook and Instagram Gets Down For Many Users
Much the same as you may feel after your third aiding of turkey and stuffing: they were down, however not exactly out. Full Story: The Digital Wise
A Better Social Media World Is Waiting for Us
Though we talk about reforming and regulating it, “fixing” it, those of us who grew up on the internet know there’s no such thing as a social network that lasts forever. Full Story: The New York Times
SEARCH ENGINE
In today’s world, maintaining a market share is more difficult than ever before. Full Story: AZ Big Media
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO
This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. Full Story: Search Engine Journal
Four Steps To Auditing Your Business’s SEO
As CEO, I focus on many factors of my business, including shaping our marketing strategy. Full Story: Forbes
Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links
Google’s John Mueller recently stated that, for the most part, it doesn’t matter whether you use absolute or relative URLs when linking to pages internally. Full Story: Search Engine Journal
MOBILE MARKETING
4 Hacks For The Best Mobile Marketing in 2020
The right ad delivered at the right time to the right person: Full Story: PhoneWorld Magazine
4 Mobile Marketing Predictions For 2020 And Beyond
The right ad delivered to the right person at the right time: it’s a marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. Full Story: Entrepreneur
Mobile-only marketing: the millennial goldmine?
By now, every retailer should be aware of the importance of having a strong mobile experience. Full Story: Netimperative
New Android Text Messaging Update ‘Exposes Most Users To Hacking’
Mobile messaging has been in and out of the headlines all year. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
How will 3D digital signage impact retailers?
Retailers are continually adopting digital signage in great numbers, and are using more advanced tools such as 3D technology to craft more immersive customer experiences. Full Story: Retail Customer Experience
Predictions 2020: Digital Out-of-Home (DOOH)
Under the spotlight today is digital out-of-home, with experts debating how the sector can sustain growth; OOH technological integration; and ongoing challenges for the medium. Full Story: ExchangeWire
EMAIL MARKETING
Email marketing: It’s the audience, stupid
Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Full Story: MarTech Today
Staffing Right for Your Email Marketing Team
If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. Full Story: Business 2 Community
E-COMMERCE
Ecommerce makes the world go round
Shopify, the $40bn Canadian eCommerce platform that counts Kylie Jenner’s cosmetics brand amongst its clients, released a great visual graphic on this holiest-of-holy days in modern capitalism, Black Friday. Full Story: FT Alphaville
3 Traps to Avoid When Launching Your eCommerce Business
Launching your own eCommerce store sounds appealing on many fronts. Full Story: Techzone360
PUBLIC RELATIONS
Online Reputation Monitoring Tools Overview
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. Full Story: Business 2 Community
How to Upgrade Your PR Strategy for 2020
Say you need surgery. Would you go to a doctor who hasn’t updated his techniques for the last 10 or 15 years? Of course not! Full Story: Business 2 Community
MARKET RESEARCH
Major Research Study Embraces One-Person Businesses As Part Of The Entrepreneurial Ecosystem
Contributors to one of the world’s most sweeping studies of entrepreneurship have put a stake in the ground by incorporating solo businesses into their research on entrepreneurial ecosystems. Full Story: Forbes
AI Bias a Real Concern in Business, Survey Says
The potential benefits of AI for businesses are huge. Full Story: Datanami
WEB DEVELOPMENT
Google Offers 2 Tips for Improving Web Content
Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. Full Story: Search Engine Journal
Microsoft has turned Outlook into a Progressive Web App
Microsoft is turning its Outlook.com and Outlook for the Web mail services into Progressive Web Apps (PWA). Full Story: The Verge
MARKETING AUTOMATION
4 Marketing Automation Tools for SMB Success in 2020
Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsized businesses (SMBs) across the world. Full Story: CRM Buyer
Top 10 Sales Force Automation Tools for 2020
A sales force automation tool is defined as an intelligent system that automates the redundant sales process in order to make it more efficient, effective, and error-free. In this article, we discuss the ten best sales force automation tools to check out in 2020. Full Story: MarTech Advisor
ANALYTICS & BUSINESS INTELLIGENCE
DATA & ANALYTICS TRENDS THAT WILL RESHAPE BUSINESSES IN 2020 & BEYOND
In today’s digital world, businesses are flooded with data. Getting insights from the large pool of data helps businesses in making informed decisions that drive growth. Full Story: Analytics Insight
8 Emerging Trends In Big Data Management And Analytics To Watch In 2020
In keeping with Gartner’s “three Vs” (volume, variety and velocity) definition of big data, the growing data deluge will increasingly include a broad range of data types—much of it live and in motion. Full Story: CRN
BRANDING AND DESIGN
2020: The Year Of The Brand Mashup
Aligning like-minded brands and celebrities is nothing new. Full Story: Forbes
Is branding more important than advertising?
Branding and advertising are two words that are often mixed up in the industry. Full Story: ETBrandEquity.com
VOICE STRATEGIES
Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition
Since the invention of “digital personal assistants” like Siri, Alexa and Google, voice search has been on the rise. Full Story: Business 2 Community
Where Voice Experiences Fit in Customer Service
As companies look to provide customers with better customer experience (CX), an increasing number are turning to voice solutions to provide quicker and better service in their contact centers. Full Story: CMSWire