By Integrated Marketing Platform | April 24, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to reinvent your B2B marketing strategy in COVID-19
How can marketing leaders add the most value to their businesses in this new uncertain coronavirus landscape we find ourselves in? Full Story: B2B Marketing Online
4 Methods for Measuring Marketing’s Impact
Marketing budgets in the United States fell to 10.5 percent of company revenue in 2019, down from 11.2 percent the previous year, but Gartner was expecting that to change in 2020. Full Story: Destination CRM
Hold the 4Ps, it’s time for the 4Es of marketing
The ‘4Es’ — Experience, Engagement, EveryPlace and Exchange — are now the cool kids in the marketing mix and seem to be just as effective as the 4Ps. Full Story: Media Update
Why You Can’t Let Fear Stop Your Marketing Plan
It is perfectly reasonable to be worried about the future. However, now is not the time to let your marketing go completely dark. Full Story: Inc.com
Marketing Advice On How To Dominate Your Niche
Digital marketing tips and tricks can often appear to be a dime a dozen. Full Story: Forbes
Digital Marketing Matters Now More Than Ever
As communities around the world cope with the extraordinary impact of COVID-19, we are faced with one of the most challenging times in nearly a generation. Full Story: Forbes
Tips from 4 Chief Marketers on Leading Through a Crisis and Beyond
Over the past few weeks, the marketing community has rallied around the importance of empathy, optimism and humanity. Full Story: Adweek
Post pandemic marketing planning to stand your business in good stead
In light of the pandemic, speaking with your clients, marketing your business in the correct light and having the right approach when having conversations has never been so important. Full Story: ARLA Propertymark
SOCIAL MEDIA
How to Manage Social Media in a Global Crisis
We could keep using the word “unprecedented” when referring to the global public health crisis in which we find ourselves. Full Story: Search Engine Journal
4 Ways to Use Social Media to Organically Boost Brand Visibility
You might be tempted to pay for ads, but engagement will go much further if it’s organic. Full Story: Inc.com
The Types Of Social Media Content To Get Inspired
There are a few different types of social media content that you should use which will keep you inspired as well as the users engaged. Full Story: NewsCase
Things to avoid in Social Media Marketing?
Social media marketing is something that everybody is doing presently. Be it built-up commerce or a little neighborhood trade. Full Story: The Vistek
SEARCH ENGINE
No Room For The Weak: How to Identify your SEO Weaknesses
Owning and managing a business these days has been quite different if you compare it to a few decades ago. Full Story: Promotion World
Google: Too Many Heading Sections Is A Waste Of SEO Time
Google’s John Mueller responded to a thread on Reddit saying that having too many heading sections, like as deep as H6, can be a waste of time for SEO. Full Story: Search Engine Roundtable
Generate High Quality Leads with B2B SEO
It has become increasingly challenging to be successful with SEO in recent years but smart marketers know the benefits of SEO, especially as the resources generated over time ensure a great ROI. Full Story: Blog-seattlepi.com
4 New Edge SEO Capabilities with Shopify
For a long time, the Shopify ecommerce platform has been met with mixed reactions from the SEO community. Full Story: Search Engine Journal
MOBILE MARKETING
7 ways marketers can use SMS to increase revenue and customer engagement
As marketers, pinpointing which channels are most effective is the key to successfully driving business growth. Full Story: ClickZ
How to Write Better SMS Marketing Messages
SMS messages are powerful for transactional communication. The messages are easy to write when the content contains only a shipping notice or an access code. Full Story: Practical Ecommerce
Viber to launch disappearing messages for user privacy
Rakuten Viber has announced the upcoming launch of “disappearing messages”, which will be available in the chat feature of the messaging app. Full Story: MobileMarketing Magazine
Southeast Asian Brands: Optimizing Mobile-First For Your Earned Media Communications Strategy
A mobile-first strategy for brands in Southeast Asia should spell out better marketing penetration, far more personalized content and insightful engagement with consumers, thus enhancing its earned media presence. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Hospital digital signage benefits everyone.
Hospital signs are crucial for helping people who are focused on other things to navigate a stressful situation and an unfamiliar environment. Full Story: Digital Signage Today
Potential Impact of COVID-19 on Digital Signage Systems Market Scope Analysis by 2038
In 2029, the Digital Signage Systems market is spectated to surpass ~US$ xx Mn/Bn with a CAGR of xx% over the forecast period. Full Story: Jewish Life News
EMAIL MARKETING
The Email Marketing Statistics You Need to Know in 2020
Email marketing continues to be one of the most powerful tools for growing your business. Full Story: Business 2 Community
WHY YOU NEED AN INTERNAL EMAIL MARKETING STRATEGY, TOO—ESPECIALLY RIGHT NOW
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Full Story: Associations Now
E-COMMERCE
New e-commerce portal to help small retailers fight Amazon, Flipkart
The e-commerce marketplace will help the local ‘Kirana’ stores take orders online and ensure last mile contactless delivery. Full Story: Livemint
How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis
The effects of the COVID-19 are devastating: people are forced to stay at home, brick-and-mortar stores are compelled to close, and the mass hysteria strikes fear in just about anyone. Full Story: Business 2 Community
PUBLIC RELATIONS
15 Effective Strategies For Garnering Free PR
There’s an adage that states, “There’s no such thing as bad publicity.” Full Story: Forbes
It’s Time for Media and PR to Call a Truce
The contentious relationship between journalists and publicists is not new. Full Story: Adweek
MARKET RESEARCH
US MARKET RESEARCH AGENCIES SEE PIPELINES DRY UP
US – The majority of research agencies are facing a decline in their sales pipeline, suggests research from industry body the Insights Association. Full Story: Research Live
MARKET RESEARCH SPEND HIT HARDEST DURING COVID-19 CUTS
UK – Market research has taken the biggest hit amid the fastest decline in overall marketing spend since the financial crisis, the quarterly Bellwether Report has found. Full Story: Research Live
WEB DEVELOPMENT
5 Magento eCommerce Web Designs Inspiration
eCommerce businesses are booming nowadays as more and more brands are emphasizing going Online. Full Story: Customer Think
This self-destructing website needs your help
During these strange times, it feels customary to mention these strange times at the start of an article. Full Story: Creative Bloq
MARKETING AUTOMATION
How advancements in artificial intelligence will impact content marketing
From content strategy and audience targeting to SEO and email writing, a wide variety of activities performed by marketers every day will be intelligently automated… Full Story: Business Insider
How is marketing’s technology stacking up? And why it’s process that counts
This martech report will discuss what should be part of an ideal martech strategy and deliver guidance on the organisation and process of effective strategic management. Full Story: B2B Marketing Online
ANALYTICS & BUSINESS INTELLIGENCE
Three Common Data Science Use Cases You Need to Know
Evaluating data science and machine learning software is a complex process, one that can be painstaking given all that an organization must consider prior to deployment. Full Story: Solutions Review
3 Ways DevOps Can Increase the Value of Organizational Data
There’s a reason the term “data mining” came into existence. Full Story: DevOps.com
BRANDING AND DESIGN
Understanding the 4 Cs of Branding
Brand clarity, communication, consistency and conversation are key to successful relationships with consumers. Here’s why. Full Story: Gifts & Decorative Accessories
Why Branding Matters Now More Than Ever
As the Covid-19 outbreak wreaks havoc on the retail industry, some are asking a curious question, namely: will companies boost their spending on branding in the aftermath the crisis? Full Story: The Business of Fashion
VOICE STRATEGIES
Taking advantage of voice search marketing
Today, voice responding technology can be found practically everywhere, from docked stations using Alexa, to computers through Cortana, and to smart phones with Siri. Full Story: Marketing Dive
Why every marketer needs to refine their voice search strategy in the age of COVID-19
As the coronavirus has caused consumers to stay at home, their search needs have become more specific and focused. Full Story: MultiBriefs Exclusive