By Integrated Marketing Platform | May 27, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Working From Home’s Impact On Marketing Strategy And Messaging
This year, a large number of people have had to adapt to, what is for many, an entirely new work atmosphere: working from home. Full Story: Forbes
How brands are tackling their reopening marketing strategy
In a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19. Full Story: Marketing Week
STEP IT UP WITH THE BEST MARKETING STRATEGY AS YET
Digital Media, as growing worldwide, is ruling the world and in recent times is proving a boon to the industry as well as the business firms who want to grow their line among the best of all sectors. Full Story: The Digital Wise
What is a Coupon? How to use a coupon marketing strategy to increases conversion rate?
In the world, using Coupon in marketing strategies of businesses is very popular. Full Story: Zobuz
Marketers Need To Optimize Across, Not Within, Channels
Marketing optimization is far from a new concept. For years, marketers have focused their efforts on collecting data, analyzing insights and improving functions within different channels. Full Story: Forbes
Is It Time to Give Your Family Businesses a Marketing Makeover?
Marketing has always been important to any business, regardless of sector and size, but can also be one of the most challenging endeavors to undertake. Full Story: Lexology
15 Small Business Ideas That’ll Make You Money
Are you looking for a change in pace when it comes to your career? Full Story: TrainingZone
The Real Value of ROI for Marketing Campaigns
As a marketer, you might have asked yourself this question every time when launching a new marketing campaign: Full Story: Business 2 Community
SOCIAL MEDIA
How To Stop Getting Consumed By Social Media
Many of us are guilty of using social media more often than we’d like. Full Story: Forbes
Tips for small business leaders managing social media during COVID-19
Small business owners have been hit hard in recent months. From forced closures to staff layoffs and increased pressure to connect with customers authentically, the road has been far from smooth. Full Story: MultiBriefs Exclusive
Pandemic, policing and role of social media
Police officers are being encouraged to engage with the public on social media to improve the image of the law enforcement agencies. Full Story: The Statesman
Wasting Your Money With A Low Social Media Video Conversion Rate? Here’s What You’re Doing Wrong.
The lights dim and the theatre goes silent. A single piano note rings out in the darkness. Another, and another. Full Story: Forbes
SEARCH ENGINE
Importance of SEO for Small Businesses
Today, opportunities are endless for start-ups and small businesses. One only needs to have the right knowledge about the same to see the company at the topmost position in a few years. Full Story: YourStory.com
Building A Successful Website For Your Business
During this “new normal,” a great website can not only have a huge impact on your relationship with customers, but it’s also one of the most effective ways to draw people in and build trust. Full Story: Forbes
Mueller Explains Why Google Rewrites Meta Descriptions
Do you know that Google rewrites meta descriptions? Here’s John Mueller’s detailed explanation on why it happens and how to avoid it. Full Story: Edgy Labs
SEO Secrets that Boost Organic Traffic
It is not easy to build your site’s organic traffic. There is no quick fix. Full Story: Boursier.com
MOBILE MARKETING
5 Reasons Why Flutter is trending in the World of Mobile App Development
Flutter is an open-source UI SDK developed by one of the biggest American multinational technology companies Google. Full Story: WhaTech
The No-Nonsense Guide to Choosing a Mobile Development Platform
In the digital era, where one is almost always online, mobile has become an integral part of life, both personally and professionally. Full Story: Business 2 Community
How to Secure Mobile Apps with SSL Certificates?
More and more people are now getting on the internet using their mobile devices (tablets, mobile phones and other smart gadgets) instead of the traditional laptops and desktops. Full Story: MakTechBlog
Top 8 Channels to Target for Mobile App Acquisitions
As per the recent data, the average app user acquisition cost in the Asia Pacific and North America region is 85.95 and 122.22 U.S. dollars respectively. Full Story: MobileAppDaily
DIGITAL SIGNAGE/ SCREEN MEDIA
Transforming the customer experience in quick-service restaurants with digital signage
Studies show digital menus move drive-thru customers along faster. The vivid images on a screen help people choose and place their orders more quickly. Full Story: signmedia.ca
Samsung Business TVs bring digital signage to small companies
Samsung Electronics UK launched a range of professional TVs, targeting small businesses wanting digital signage. Full Story: InAVate
EMAIL MARKETING
How Email Marketing is Beneficial for Affiliate Marketers
Almost everybody has an email account and most will check their inbox at least once a day. Full Story: iLounge
Email Marketing Is Your Golden Goose – Don’t Kill It
We all know Aesop’s fable about a farming couple with a goose that lays one golden egg a day. Full Story: Forbes
E-COMMERCE
Reasons Why You Should Start an Ecommerce Website
Have you always wanted to set up your own business? Perhaps it is time to consider opening an ecommerce store. Full Story: iLounge
What to look for when choosing e-commerce web developers
As stores move online, having a great eCommerce website is vital to your business. Full Story: KnowTechie
PUBLIC RELATIONS
PR industry goes all out to help the needy in these testing times
Crisis creates champions – and COVID-19 has done just that. Full Story: Exchange4Media
4 ways OKCupid handles media relations during COVID-19
As people continue to socially distance, they’re seeking to connect with each other and brands more than ever. Full Story: PR Daily
MARKET RESEARCH
Market research reveals opportunity to educate U.S. beef consumers
Building on the public’s trust in farmers and ranchers key to communicating humane treatment of animals and increasing consumer confidence. Full Story: Canadian Cattlemen
Qualitative or Quantitative Marketing Research: Which is Better?
Marketing research plays a crucial role in the implementation of business strategy; Full Story: Business 2 Community
WEB DEVELOPMENT
Web Design and Web Development: Are They the Same?
Website building has become more important than ever before for businesses, thanks to more and more people getting access to the internet. Full Story: YourStory.com
Why a Remarkable Web Design Is Essential to Your Business
Design is arguably one of the most influential factors in customer engagement. Depending on your website’s overall design, you can either keep visitors coming back or push them away and never return. Full Story: PRWire
MARKETING AUTOMATION
AI-Based Marketing Automation For Uncertain Times
The Covid-19 pandemic has caught the world by surprise. It has swiftly disrupted the pre-pandemic status-quo bringing with it a new normal. Full Story: BW Businessworld
Top 3 Challenges of AI in Marketing and How to Overcome Them
Embracing the new opportunities that AI brings to marketing is something that each business must do to remain competitive in 2020 and beyond. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Top 10 BI Tools in 2020 to Enhance Business Productivity
Today a huge amount of data is being generated and it will continue growing at an exponential rate. This rise in data generation calls for better processing as well. Full Story: Analytics Insight
How to build a data analytics dream team
The days of companies wondering whether they should jump on the data analytics bandwagon, or having a single data analyst on staff, are gone. Full Story: MIT Sloan News
BRANDING AND DESIGN
Invest In Branding For Long-Term Success
Fast money is never a reason to get started in business. Full Story: Forbes
Some people think branding is overrated. The product should do the talking, not the fancy packaging. Full Story: Love Belfast
VOICE STRATEGIES
Google is testing voice matching to confirm purchases made via its voice assistant
Google is currently testing the ability to confirm purchases made via its voice assistant by voice matching. Full Story: Social Barrel
Google Assistant can now verify payments using your voice
Google has confirmed that Google Assistant’s Voice Match feature can now be used to make secure purchases. Full Story: IT PRO