By Integrated Marketing Platform | May 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top 8 reasons digital marketing efforts fail
With the economy starting to reopen, a lot of local business owners will be launching your summer digital marketing plans. Full Story: WOAI
3 ways to align marketing & sales during COVID-19
Even in the best of times, sales and marketing alignment is not easy. Forrester Research suggests only 8 percent of companies achieve strong alignment. Full Story: Washington Technology
The Emergence Of B2C2B Marketing
Remember when business marketing and consumer marketing were their own distinct things? Full Story: Forbes
The Present And Future Of Socially Marketing Your Brand
A 2019 survey by the Morning Consult, a global technology data research company. Full Story: Forbes
How marketing has transformed in the wake of COVID-19
One thing is clear, consumer behaviour has changed due to coronavirus, and it would be a mistake to think this is limited to this period of time. Full Story: Martechcube
How To Encourage Teams To Share Creative Marketing Ideas: 16 Expert Tips
Marketing departments live and die on the quality of their innovation, in an industry where businesses can’t sit on their laurels for too long. Full Story: Forbes
Why You Need Your Next Marketing Channel, Now
Your new product works. It might be a new product that effectively addresses a problem, or perhaps you’ve innovated on an existing product, and made it 10x better. Full Story: Forbes
Why Content Marketing Packaging Is Just As Important As the Content Itself
A typical content marketer might spend weeks or even months developing, writing, designing and perfecting a content piece. Full Story: Forbes
SOCIAL MEDIA
4 Simple Ways Your Business Can Acquire New Customers With Social Media
Most of us probably spend way too much time scrolling through our Facebook and Instagram feeds these days. Full Story: Forbes
Traffic You Own vs Traffic You Don’t: How to Take Control of Your Marketing
SEO, SEM, and Social Media Marketing are all dependent on one thing, other people’s platforms. Full Story: Business 2 Community
8 Ways to Grow Your Audience to a Million Followers
Reaching this coveted milestone can mean big brands start to pay attention to you. Here’s how to do it. Full Story: Entrepreneur
5 Ways to Start and Run a Business via Social Media in 2020
It is possible to start and run a business via social media, especially now that many are in lockdown, reopening businesses and seeking new opportunities to work remotely from home. Full Story: Along the Boards
SEARCH ENGINE
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services. Full Story: Search Engine Land
Google Rolls Out 3 New Attributes For GMB Listings
Google is adding new ways for businesses to highlight service offerings in their Google My Business profile. Full Story: Search Engine Journal
Google Ads credits for SMBs start rolling out
Starting today, Google is beginning the first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized businesses. Full Story: Search Engine Land
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers. Full Story: Search Engine Land
MOBILE MARKETING
5 Benefits of Custom Mobile App Development
Mobile applications are more than just market tools, and their use extends far beyond marketing gimmicks. Full Story: Brooklyn Reader
How To Change Netflix Language On Mobile App and PC
In case you’re in another country or perhaps you’re feeling adventurous and want to watch content on your Netflix account in a different language, this guide will show you how to do so. Full Story: Dignited
Mobile Marketing Market interpreted by a new report
Global Mobile Marketing market analysis forecast to 2025 is a specialized and in-depth study of the industry with a focus on the global market trend. Full Story: WhaTech
Staying home and staying active with mobile apps
Amidst a worldwide pandemic, much of the population’s lives have shifted. People are turning to their mobile devices to help them adapt to a lifestyle primarily indoors. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage is essential during COVID-19
For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways. Full Story: Digital Signage Today
How to protect touchscreens from COVID-19
As the coronavirus pandemic continues, attention is understandably focused on ways we can minimize the risk of the virus spreading in order to “flatten the curve.” Full Story: Digital Signage Today
EMAIL MARKETING
9 Things You Should Avoid In Business Emailing
Business emails are increasingly becoming a staple form of business communications. 81% of small to medium size businesses use email as their primary channel for customer acquisition. Full Story: Santa Clarita Valley Signal
Spark Mail App: Best Email App to Stay Productive
In March 2019, Google sunsetted one of the best email apps, the Inbox by Gmail services to a chorus of gripes and complaints from the many users who enjoyed the service. Full Story: Gotechtor
E-COMMERCE
6 Quick Tips for Creating eCommerce Facebook Video Ads that Covert [+ Examples]
Want to create eCommerce Facebook video ads that boost sales like no one’s business? You’ve come to the right place! Full Story: Business 2 Community
7 Steps to Launch a Successful Online eCommerce Marketplace
The growth of ecommerce marketplace websites is on the next-level. According to a digital commerce analysis, the top online marketplaces Amazon, eBay, Alibaba, Etsy, etc.have accounted for 58% of global online sales in 2019. Full Story: Business 2 Community
PUBLIC RELATIONS
The Pandemic will Hasten Changes in PR and PR Agencies
Throughout the pandemic, PR has focused on day-to-day issues. That is as it should be; PR pros understand their higher duty is to ensure executives and the companies they represent can successfully navigate challenging circumstances. Full Story: PR News
Putting together a playbook for agency life in the post-COVID world is the topic of the two latest video interviews produced by D S Simon Media in partnership with O’Dwyer’s. Full Story: O’Dwyer’s PR News
MARKET RESEARCH
50% Jobseekers Focus On Self-Development In A Tough Job Market: Survey
Naukri.com rolled out the survey to 50,000 active jobseekers to gauge their sentiment around the jobs market, career progression and increment expectations. Full Story: bwpeople
Low profits, few customers in post-pandemic recovery says B.C. business survey
A survey of British Columbia businesses finds barely one quarter believe they can open and operate profitably as the province gradually eases COVID-19 restrictions. Full Story: Columbia Valley Pioneer
WEB DEVELOPMENT
How to Choose the Best Web Design Agency 2020
Nowadays, reality makes Internet perceivability an essential part of each business’ prosperity. Full Story: News Anyway
3 Reasons To Choose WordPress For Your Business Website
Here are three reasons for you to consider WordPress to create a beautiful and fully-functional website for your business. Full Story: WhaTech
MARKETING AUTOMATION
The Problem with Artificial Intelligence in Security
If you believed everything you read, artificial intelligence (AI) is the savior of cybersecurity. Full Story: CTOvision
Red Marker Makes AI Technology Available For Marketers
It offers a new way of operating for legal and marketing experts, who can now identify and analyse digital content for risk 30 times faster than manual processes to prevent misleading promotions and high-risk content. Full Story: B&T
ANALYTICS & BUSINESS INTELLIGENCE
The impact of Covid-19 on global advertising investment
Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a result of the Covid-19 outbreak finds Warc, the international marketing intelligence service. Full Story: Bizcommunity.com
Self-Service Business Intelligence Is a Must-Have for Enterprises
Business intelligence (BI) tools are being prioritized by many businesses to streamline workflow management. Full Story: EnterpriseTalk
BRANDING AND DESIGN
Here’s How To Begin Building Your Personal Brand
In the 1900s, the term “coolhunting” was coined as a marketing strategy. The term referred to marketing professionals who searched for cultural fads in order to predict future trends. Full Story: Forbes
3 Effective Brand Communication Channels For Reaching Your Audience
The goal of identifying the best brand communication channels for your online business is to reach out to your audience in the best way possible. This allows you to convert them into customers faster and keep them one for the long-term. Full Story: Business 2 Community
VOICE STRATEGIES
Apple buys an AI startup to improve Siri’s data
Apple is continuing its string of AI startup acquisitions, this time to improve Siri’s performance. Full Story: Yahoo Finance Australia
YouTube Premium Subscriber? You May Qualify For A Free Google Nest Mini.
Select YouTube Premium subscribers may be eligible for a free Google Nest Mini. From time to time, Google will give away the home speakers, formerly known as Google Home Minis, to some subscribers of its premium subscription services. Full Story: Forbes