By Integrated Marketing Platform | July 09, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Maximize Value Through Integrated Marketing
Are you marketing your brand, product or service with an integrated marketing approach? Full Story: Forbes
4 Marketing Trends That Died Quietly in 2020
The hype machine is never greater than when it comes to marketing trends. Full Story: Toolbox
9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget
The marketing strategies you begin using when your business is a startup determine the growth your business will have. Full Story: Business 2 Community
Efficient Marketing Strategies for Small Businesses
A well-planned marketing strategy involves a mixture of marketing tools including advertising, personal selling, public relations, and product promotion. Full Story: Parle Magazine
Market Business Online: 9 Simple Ways to Market Your Company
With over 57% of the world’s population logging on to the internet to find products, services, information or simply to connect, you shouldn’t miss out on this prime market. Full Story: YourStory.com
The Secret to the Art of the B2B Testimonial
Customer testimonials carry a lot of weight with people making purchasing decisions and are vital for any business. Full Story: Customer Think
15 Things Your Digital Marketing Agency May Not Tell You
With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may not tell you. Full Story: BW Businessworld
4 Innovative Ways to Keep Your Marketing Team Intact and Productive
Businesses rely on their marketing teams to come up with ideas and strategies to sell their products and services. Full Story: Claremont Port Side
SOCIAL MEDIA
How to Use Instagram to Benefit Your Business
As a mobile app that is projected to reach 117.2 million U.S. users by 2021, Instagram is an incredible way to promote your business and the products or services you offer. Full Story: Business 2 Community
Facebook Adds New, Free Courses in Effective Community Management
This could be helpful for social media managers – Facebook has this week launched a new Community Management education stream to its free Blueprint training platform. Full Story: Social Media Today
Fake accounts influence what you see on social media
The key to understanding how fake accounts influence the content that will be shown or will receive the most exposure is understanding the algorithms that social networks use to decide which posts will be recommenced on users’ feed. Full Story: Digital Information World
Social media site Weibo to heavily restrict external links
Weibo, one of China’s biggest social media platforms, said that it will start to block user links to all but a select number of websites within weeks, in an effort to fight fraud. Full Story: TechNode
SEARCH ENGINE
Understanding Core Web Vitals for SEO
On rare occasions Google provides expectations of upcoming algorithm changes. Full Story: Practical Ecommerce
Analyzing “How Google Search Works” Changes from Google
Google has made some new substantial changes to their “How Google Search Works” search documents for website owners. Full Story: The SEM Post
5 Critical SEO Metrics Every Business Should Track
One of the great aspects of digital marketing is that everything can be tracked. Full Story: Business 2 Community
Simple Local SEO Tips to Improve Your Website Visibility
Today there’s no better way to find the right audience for your product or service than by setting up a website and optimizing it for search engine visibility or, perhaps, running paid advertisement through the several social media channels. Full Story: Android Marvel
MOBILE MARKETING
How T-Mobile used Power Apps to adapt to the COVID-19 pandemic — and define a new path forward
As the novel coronavirus swept the United States this past spring, a frantic new reality took hold — one where phrases like “shelter in place” and “6 feet away” became commonplace. Full Story: Microsoft
Amazon Brings ‘Hands-Free’ Alexa Experience to Mobile Devices
With the new update, you just need to ask Google Assistant on your Android phone or Siri on your iPhone to open the Alexa app to begin with the hands free experience. Full Story: NDTV
TikTok launches TikTok for Business, advises brands: “Don’t make ads, make TikToks”
TikTok has launched TikTok for Business, describing it as “a new global brand and platform that is home to all current and future marketing solutions. Full Story: MobileMarketing Magazine
Disney+ adds to second quarter surge for mobile app usage
Data released by mobile data and analytics platform provider App Annie has revealed that amidst Covid-19 stay-at-home measures, mobile app usage has increased 40% year-on-year representing the highest ever recorded. Full Story: Rapid TV News
DIGITAL SIGNAGE/ SCREEN MEDIA
Shaping the Future of Digital Signage
Digital signage has become a major trend in the retail space. Full Story: CSNews Online
Retail’s Reopening: How Successful Stores Use Digital Signage to Outsmart the Game
As retailers reopen and attempt to woo customers back into their stores, the in-store experience — already on its way to dethroning prices and products as the top driver of traffic — will become the most essential component of retail success. Full Story: Digital Signage Connection
EMAIL MARKETING
Is Selling the Best Use of Marketing Emails?
Most brands use email marketing to sell to their target audience, but this may not be the best use of the channel. Full Story: CMSWire
Benefits of Using Email Marketing Software for Companies
If to have an email marketing software or not has always been a point of discussion in many businesses. Full Story: PromotionWorld
E-COMMERCE
Drag-and-drop Ecommerce Tools Are on the Rise
Drag-and-drop software tools from Shogun, BigCommerce, and Wix are examples of services that help non-technical users build attractive online stores. Full Story: Practical Ecommerce
New and occasional online shoppers turn to ecommerce during the pandemic
Ecommerce is gaining new fans during the coronavirus as those who rarely or never shopped on the web before the crisis have done so to avoid stores. Full Story: DigitalCommerce360
PUBLIC RELATIONS
Why PR is an essential service in rebuilding your business
With the lockdown regulations being eased, many businesses are reopening their doors after weeks of closure. Full Story: Bizcommunity.com
Four FAQs about working in modern-day PR answered
The PR industry is currently undergoing big changes. Full Story: Media Update
MARKET RESEARCH
Growing need for real-time analysis of network data and surge in incidents of distributed denial-of-service drive the growth of the global network traffic analytics market. Full Story: GlobeNewswire
The A-Z of Global Nanosensors Market: Allied Market Research
According to a report, titled, “Nanosensors Market”, published by Allied Market Research, the Nanosensors Market is expected to grow at a CAGR of 11% from 2018 to 2026. Full Story: Cole of Duty
WEB DEVELOPMENT
How To Choose Between CMS And PHP For Website Development
There are two main ways in which businesses develop their websites. Full Story: WhaTech
Six crucial web development elements to build a memorable start-up brand
With so much online competition going on, a company wanting to stand out of the crowd must build a strong web presence and keep customers coming. Full Story: London Loves Business
MARKETING AUTOMATION
Artificial intelligence: A smart move for businesses
Use of artificial intelligence, or AI, has gained more footing among businesses in the past several years. telegraphherald.com
When Genetic Algorithms Meet Artificial Intelligence
As we will see, this is exciting on many levels, not the least that it prompted me to start cogitating, ruminating, and musing on the possibilities that might ensue from combining evolutionary algorithms (EAs) and genetic algorithms (GAs) with artificial intelligence (AI). Full Story: EE Journal
ANALYTICS & BUSINESS INTELLIGENCE
The Best Way to Get Started with Data Analytics
As data analytics matures, it’s attracting a wider range of adopters. Here’s how your organization can tap into this essential business technology. Full Story: InformationWeek
BEST MARKETING ANALYTICS COURSES IN 2020
Analytics Insight compiles an exclusive list of the best marketing analytics courses, tutorial, and certifications available online for 2020. Full Story: Analytics Insight
BRANDING AND DESIGN
Why web design is critical for marketing
Is your website important for your marketing strategy? Very much so. Your website is the main tool for attracting customers and raising brand recognition online. Full Story: Social Barrel
Three Ways Your Brand Can Thrive During Uncertain Times
As a leader, you might be feeling like the match is set, and that it’s us versus the coronavirus. Full Story: Forbes
VOICE STRATEGIES
Cortana bringing voice assistant magic to Microsoft Teams mobile apps
Cortana is ready to be your personal business assistant on your iPhone or Android phone. Full Story: Windows Central
Amazon’s Alexa app will soon let you speak commands without pressing the blue button
Amazon is making a small tweak to the Alexa companion app on iOS and Android; in a few days you’ll no longer need to tap the blue Alexa button on your screen to say a voice command, TechCrunch reports. Full Story: The Verge