By Integrated Marketing Platform | July 17, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Four Marketing And Sales Strategies For The Post-Pandemic Business
The pandemic has led to nations limiting business activities, which has added immense pressure on business owners. Full Story: Forbes
Where to Learn Marketing in 2020
Marketing, just like every other sector, has moved to the digital arena. Full Story: GISuser.com
10 Types of Partnership Marketing That Drive Sales
Partnership marketing has been around in some form or another since the beginning of marketing itself. Full Story: Business 2 Community
Why marketing is a critical daily function
Marketing is not a new business idea, but in many ways, it is for insurance agencies. Full Story: BenefitsPro
6 Tips for Marketing Your New Tech Product
It doesn’t matter how forward-thinking or innovative your R&D team is, a great product needs great marketing behind it if you want it to succeed. Full Story: CMSWire
4 Reasons Your Product Isn’t Selling and What to Do About it
As a good product manager, you routinely monitor key metrics that track the performance of your product only to find your product isn’t selling over a period of time. Full Story: Business 2 Community
How to Serve Up Great Content With Marketing Systems
I have a question for you. Do you treat your marketing systems more like a vending machine or a restaurant? Full Story: Business 2 Community
The Laws of Attraction Marketing
Let’s get straight to the point. Marketing has evolved. The quicker you can accept and embrace this fact, the sooner you can start reaping the rewards in your business. Full Story: CEOWORLD magazine
SOCIAL MEDIA
Tips To Protect Yourself Against Social Media Scams
As social media platforms and channels have grown in popularity, they have become major targets for cybercriminals. Full Story: Forbes
Why Your Social Media Isn’t Bringing You Any Clients
Nothing is more frustrating than putting time into creating content, showing up on social media, taking time to make sure your captions are just right.. just to hear crickets. Full Story: Business 2 Community
Facebook Rolls Out Screen-Sharing in the Messenger App
Facebook is expanding its screen-sharing options in Messenger to both Messenger Rooms and the mobile app, providing another way to engage within Messenger video calls. Full Story: Social Media Today
Learn How to Expand Your Social Media Following with Hashtags
If you’re not using hashtags, you’re ignoring a key strategy to growing your social following. Full Story: Entrepreneur
SEARCH ENGINE
Why SEO is More Important in 2020 Than Ever Before
In the past few months, search engine optimization has shown, more than ever before, just how durable and useful it can be. Full Story: Reported Times
All in One SEO Pack Vulnerability – New Exploit
A new vulnerability was discovered in All in One SEO Pack. The newly discovered vulnerability can allow attackers to take full control of a website using a cross site scripting vulnerability. Full Story: Search Engine Journal
101 Quick & Actionable Tips to Improve Your SEO
Looking for actionable and proven SEO tactics? The kind that will help you now? Here are 101 quick SEO tips, tricks, and secrets that work. Full Story: Search Engine Journal
How to Combine SEO & PPC Data for More Powerful Results
You don’t have to choose between SEO and PPC. Full Story: Search Engine Journal
MOBILE MARKETING
YouTube Bounces Back To HD Quality Streaming On Mobile App
After months of streaming content in low resolution, YouTube has bounced back to HD streaming in India. Full Story: Gizbot
Verizon, AT&T knock T-Mobile’s robocall claims
That didn’t take long. Soon after T-Mobile said it was throwing down the challenge to Verizon, AT&T and other carriers to step up their anti-robocalling games, Verizon and AT&T noted their own leadership in the fight. Full Story: FierceWireless
Google’s latest R&D project is Shoploop, a mobile video shopping platform
Google’s latest experiment is a video shopping platform designed to introduce consumers to new products in under 90 seconds. Full Story: TechCrunch
T-Mobile declares war on robocalls in latest ‘Uncarrier’ move
T-Mobile said Thursday it is once again moving to tackle robocalls by scammers, repackaging several features it’s had in place for a while as a program it’s calling Scam Shield. Full Story: The Verge
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage is Set to Transform the Future of Communication and Brand Engagement
The current global climate is prompting behavioral shifts across the world, requiring both consumers and businesses to adapt to new ways of life. Full Story: Samsung Newsroom US
Digital signage, kiosks take COVID-19 head on
The coronavirus will eventually be controlled, but by the time this happens, employers will have new regimens in place for managing their workforces. Full Story: Digital Signage Today
EMAIL MARKETING
What is Email Marketing: Why You Should Consider It For Your Business Entrepreneurship?
If you are planning on starting up your own business, you will find that there are a lot of things you need to consider and look into. Full Story: Wales247
7 Gmail tricks that will turn you into an email pro
Get a better handle on your Gmail inbox with these must-have tips and tricks. Full Story: CNET
E-COMMERCE
The year 2020 has already secured a prominent place in the history of mankind. Full Story: WhaTech
Viable ways to rank your ecommerce website
The advancements in modern technology paved the way for various goods to be bought and sold online through digital stores which can be found on eCommerce websites. Full Story: Business MattersBusiness Matters
PUBLIC RELATIONS
5 tips for making stellar iPhone videos
With less access to equipment during the COVID-19 crisis, communicators can still get by with their trusty smartphone. Full Story: PR Daily
Twitter Hack Reminds PR Pros to Stay Vigilant
PR professionals representing the country’s largest public figures are likely having a rough week after a wave of cyberattacks on Twitter. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
IPA BELLWETHER: MARKET RESEARCH INDUSTRY ANALYSIS
After the IPA Bellwether Report showed a sharp fall in market research budgets during Covid-19, we asked agencies how they have been impacted by lockdown. Full Story: Research Live
Market Research Software Market: Rapid Growth during the Forecast Period 2020-2029
Prophecy Market Insights Market Research Software market research report provides a comprehensive, 360-degree analysis of the targeted market which helps stakeholders to identify the opportunities as well as challenges. Full Story: Cole of Duty
WEB DEVELOPMENT
The process of building, launching, and maintaining a professional website is by no means cheap. Full Story: Tom’s Guide
How To Create Good Web Design With Example 2020
Web Design is one of the most important skills to have in 2020. After the huge number of offline businesses getting annihilated, Due to the outbreak of Covid-19. Full Story: YourStory.com
MARKETING AUTOMATION
Marketing Automation Cloud – An All Round Marketing Automation
Marketing Cloud is utilized for delivering relevant, personalized journeys to your target audiences over the right channels and devices. Full Story: Martechcube
Marketing Artificial Intelligence Institute Launches AI Academy for Marketers
Marketing Artificial Intelligence Institute announced the launch of AI Academy for Marketers, an online education platform that helps marketers understand, pilot and scale artificial intelligence. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
The power of business insight – key to unlocking growth for your clients
If 2020 has shown businesses around the globe anything, it’s how to operate in times of extreme uncertainty. Full Story: Accountancy Age
How Computing Has Evolved, And Why Multi-Cloud Is The Future
Information is everyone’s most important technology asset. Full Story: Forbes
BRANDING AND DESIGN
WHY BETTER MEASUREMENT IS THE SECRET TO PROACTIVE BRANDING
As the global crisis unfolds, marketers are adapting their messages to meet the moment. Full Story: AdAge.com
Do You Still Need to Brand Your Intranet?
Branding still matters for intranets, but many organizations are taking a “lightly branded” approach to the interface, arguing that features and agility matter more. Full Story: CMSWire
VOICE STRATEGIES
A New Gadget Stops Voice Assistants From Snooping on You
Meet LeakyPick, the low-cost audio spy detector for your Amazon Alexa, Google Home, and other network-connected devices. Full Story: WIRED
Meet Celia, Huawei’s Google Assistant Replacement
Siri, Google Assistant, Bixby, Cortana, Alexa, and now, Celia. Yes, there’s yet another voice assistant on the market thanks to Huawei. Full Story: How-To Geek