By Integrated Marketing Platform | August 03, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Steps To Create a Winning Local Marketing Strategy
Local digital marketing is a good way to put your business front and centre for customers looking for similar products and services in the area. Full Story: The Marketing Folks
Evolutionary Marketing: The Nuclear Option
For branding, we advise our clients to think like a farmer. For marketing, we prefer what we call the “warhead of kindness” option. Full Story: Forbes
Navigating COVID-19: What’s Next in Marketing
The vacation rental industry is a unique market that is constantly in flux, but one thing remains certain: vacation rental companies are as adaptable as they are resilient. Full Story: VRM Intel
How Content Marketing Has Evolved
Content marketing is always evolving. Tactics and tools and tips will change. Full Story: Search Engine Journal
Getting social ads right in the new era of digital marketing
As COVID-19 has moved much of the world online, consumers are spending more time on social media, forcing marketing teams to reconsider their advertising strategies. Full Story: ClickZ
HOW TO ENGAGE AUDIENCE WITH CONTENT MARKETING
The current pandemic situation prompted me to ask the question: What is content marketing for? Full Story: BBN Times
Top 6 Ways to Increase Your Brand Awareness Through Social Media Marketing (SMM)
Every company promoting goods or services on the Internet can benefit from social networking services. Full Story: Business 2 Community
Five Costly Content Marketing Mistakes For B2B E-Commerce Merchants
Most business-to-business e-commerce stores face a similar challenge: how to attract more customers, differentiate, build a loyal customer base and substantially grow revenue all while selling products similar or identical to their competitors’. Full Story: Forbes
SOCIAL MEDIA
5 Reasons Why You Should Absolutely Embrace Social Media Marketing
Here are five reasons why you should absolutely embrace social media marketing. Full Story: The Union Journal
How to Get More from Your Social Media Partner
During the first two months of the Covid-19 pandemic, enterprise spending on social media increased 74%, from 13% of marketing budgets in February 2020 to 23% in May 2020. Full Story: Harvard Business Review
The Dangerous Art Of Social Media And Messaging Manipulation
The 2020 U.S. election cycle is destined to become the most contentious ever, in my opinion. Full Story: Forbes
Research Finds Social Media Users Are More Likely To Believe Fake News
Fake news has repeatedly undermined efforts to protect Americans from the coronavirus pandemic. Full Story: Forbes
SEARCH ENGINE
How to craft a winning SEO proposal and avoid getting a silent ‘No’
Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. Full Story: Search Engine Land
Types Of SEO Practices That are Making Rounds In 2020
When the term “SEO” pops up in front of business owners, most of them think of a very specific kind of optimization: the kind that involves the usage of the right keywords on web pages. Full Story: News Anyway
Doing More with Less: Automated, High-Quality Content Generation
Discover how technical SEOs can use the latest advances in Natural Language Understanding and Generation to create quality content at scale. Full Story: Search Engine Journal
Chrome 85 Will Set Website Referrer Headers if Missing
Chrome 85 will automatically decide referrer information sent for sites that do not set a referrer (referer) header. Full Story: Search Engine Journal
MOBILE MARKETING
Snapchat’s latest marketing campaign wants to introduce businesses to its community
Snapchat has today launched its first-ever global B2B marketing campaign, highlighting the data available to businesses from Snapchat’s community of predominantly young people. Full Story: MobileMarketing Magazine
Microsoft To End Some Cortana Capabilities for U.S. Consumers
Microsoft on Friday announced plans to pull back on some of Cortana’s capabilities for U.S. consumers, while also promoting it as more of a personal digital assistant for Microsoft 365 business users. Full Story: Redmondmag.com
How Machine Learning Is Powering A New Generation Of App Development
Ever since the introduction of computers, the primary objective of their evolution has been to take arduous calculations off our plates. Full Story: Forbes
TikTok won’t be the last short video app
Long before our current viral panic, viral entertainment found a place in nearly every facet of internet media. Full Story: North Texas Daily
DIGITAL SIGNAGE/ SCREEN MEDIA
Contentful releases free Community Plan to build digital experiences
Contentful, an omnichannel content platform provider, has introduced its free Community Plan to allow businesses to craft digital experiences on digital signage, mobile, online and other platforms. Full Story: Digital Signage Today
2 ways to save money on digital signage
As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. Full Story: Digital Signage Today
EMAIL MARKETING
How Email Marketing Can Improve Your Content Promotion: A Quick Guide
Email marketing continues to be one of the most effective channels for content promotion. Full Story: Forbes
This Email Marketing Tool Can Increase Your Engagement Without Increasing Costs
Email marketing is still the most popular, budget-friendly, and effective method of digital marketing. As such, it should be an integral part of any entrepreneur’s marketing strategy. Full Story: Greenwich Time
E-COMMERCE
7 Tips to Use Social Proof to Boost eCommerce Conversions
One of the most prominent methods that online retailers can make use of to boost revenue and increase conversions is social proof. Full Story: Customer Think
Here are five things to know about how grocery shopping has changed in the pandemic
The grocery business has changed dramatically since the COVID-19 pandemic took hold in the U.S., shutting down many restaurants as well as food service facilities at schools. Full Story: Milwaukee Journal Sentinel
PUBLIC RELATIONS
What does PR integration mean for marketers?
The twin disciplines of marketing and PR have always had some crossover. It’s hard to imagine a situation in which any brand with a human element wouldn’t need to incorporate a PR strategy into its wider marketing efforts. Full Story: The Drum
5 tips to increase trust in the COVID-19 era
With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will? Full Story: PR Daily
MARKET RESEARCH
Keep Your Data Clean With Marketing Information Management
Software is eating the world – and with that comes a lot of data. Full Story: G2 Crowd
Research shows how businesses can win more customers, influence your friends
Companies typically offer incentives directly to customers who refer friends. Google Apps, for instance, offers customers $15 for each new friend they recruit. And the video game World of Warcraft offered users a free month of gaming if they successfully influenced friends to buy a subscription. Full Story: Washington University in St. Louis Newsroom
WEB DEVELOPMENT
All Things Answered: The 5Ws And The 1H Of Web Development
Internet’s exponential growth and the benefits associated with it have made businesses start, expand, and shift their services online through websites. Full Story: Youth Ki Awaaz
Top 12 Mobile Programming Languages Include Java, C
Over the past few years, a number of upstart programming languages have emerged in the mobile-development arena, looking to supplant “old guard” languages such as Java. Full Story: Dice Insights
MARKETING AUTOMATION
How to Leverage Marketing Automation for Maximum Benefit
Depending on what side of things you stand, the word “automation” may sound intimidating, exciting, or perhaps somewhere in between these two emotional anchor points. Full Story: The Union Journal
Artificial Intelligence Will Help Brands Align With Influencers
One of the biggest challenges brands face today when utilizing social media is finding the right influencer to align with – and while a “wrong” choice likely won’t hurt a brand in most cases, it could be more of a wasted effort. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Why synthesis is key to improving analytics in a changing world
In “2020 Trends: Analytics Alone is No Longer Enough,” Qlik senior director of global market intelligence Dan Sommer argued that today analytics needs its other half, synthesis. Full Story: Verdict
Marketplace analytics – Stop running your business blindly
Marketplaces are emerging in every sector and the financial sector is no exception to this trend. Full Story: Finextra
BRANDING AND DESIGN
How to create an impactful brand for your business
Branding is an extremely overused word – quickly followed by sentences that include “we need a vision,” “we need a mission” and “we need our values, ASAP!” Full Story: Troy Media
The Brand Identity Crisis: Making Business Purpose Fit For Purpose
Things will never be the same again. We are changed and the world is changing. The question for all of us collectively is how to ensure change equals progress and progress includes everyone. Full Story: Forbes
VOICE STRATEGIES
Amazon Launches Alexa Accessibility Hub
Amazon has brought together all of the accessibility features and initiatives for the Alexa voice assistant into a central website. Full Story: Voicebot.ai
Microsoft’s Cortana for Android, iOS to be killed in select regions in January
Microsoft is set to kill off its Halo-inspired voice assistant Cortana on Android and iOS from January 2020 in select regions. Full Story: 9to5Google