By Integrated Marketing Platform | September 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Formulate Effective Marketing Strategies Using Data Science
Studies show that the global data sphere will grow to 175 zettabytes by 2025 from 33 zettabytes in 2018. Full Story: Influencive
6 Low-Cost Marketing Ideas for Small Businesses
Many businesses are struggling with decreased revenues, fewer customers, and increased costs. Full Story: Tacoma Daily News
How to manage a rebrand in the midst of COVID-19
Rebranding can be difficult at the best of times. Companies fear losing recognition, customer retention and brand loyalty. Full Story: DynamicBusiness
Top 20 Marketing Videos Of All Time
With people watching over 500 million hours of video content on YouTube alone, no one can question the efficiency of marketing videos. Full Story: Digital Market News
Three platforms that a business needs for online visibility
With the right tools, a website can also provide insights that can help shape a business’ online marketing strategy. Full Story: BusinessWorld Online
Content marketing puts the focus on creating and publishing content to be distributed to your target audiences online. Full Story: Lancashire Business View
Have you thought about your marketing strategy for 2021/22?
In this article I want to discuss what the future could potentially hold for markets of wheat, barley and oilseed rape. Analysis from our Farm Economics team has put figures on cost of production for the 2020 harvest. Full Story: ahdb.org.uk
10 Co-Marketing Examples That Prove How Partnership Marketing Drives Sales
There comes a time when many brands need to leverage their marketing strategies by doing something daring and exciting to capture the attention of untapped market segments. Full Story: Business 2 Community
SOCIAL MEDIA
Social media as a marketing tool to navigate through the Covid-19 crisis
It is perhaps no surprise that businesses that were already operating on digital or online platforms prior to Covid-19 have fared better through this crisis than those that were not. Full Story: Bizcommunity.com
Credit and Identity Theft in the Social Media Age
Technological advances in the past couple of decades mean you are more vulnerable to identity theft than ever before. Full Story: Influencive
Social Media Trends And Challenges That Have Gone Viral
Challenges have gotten so popular that social media giant Instagram added a “challenge” story sticker to make it easier for users to create their own or nominate others. Full Story: Newsgram
Hashtags: How to Use Them to Engage Your Audience
Anyone browsing Instagram is bombarded with hashtags, but how much purpose do they serve on Social Media? Is less more? Full Story: Business 2 Community
SEARCH ENGINE
Creating an Effective SEO Content Marketing Strategy
As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. Full Story: Business 2 Community
Sure-fire results with slick SEO
SEO refers to the way online searchable content is presented to offer the best results and experience to the user. Full Story: Global Banking And Finance Review
How to Write SEO Friendly Title Tags: Guide & Best Practices
Titles are considered the most important thing in SEO. Full Story: Digital Market News
What is the Main Difference between SEO and SEM
SEO and SEM both play an important role in increasing the visibility of websites in search engines. Here, in this article, you will get to know about the main difference between the two. So, let’s get started. Full Story: YourStory.com
MOBILE MARKETING
How to Use Artificial Intelligence in Mobile Apps
The troubles and complexities with AI are decreasing and the ease in functioning is increasing with the advancement in technology. Full Story: ReadWrite
Google redesigns Meet for mobile to look like Gmail “meeting experience”
Google Meet may not still be at par with the video conferencing leader Zoom and some people may still be annoyed with that tab on the Gmail app, but Google seems to still want to make Meet really happen. Full Story: Android Community
How to use Incognito mode on the Google Maps mobile app to keep your searches private
How to use Incognito mode on the Google Maps mobile app to keep your searches private. Full Story: Business Insider
Google Groups rolling out redesign that includes improved mobile site
A Google Groups Material Design revamp that’s been in beta for several months will become the default for all users starting next week, the company announced in a blog post. Full Story: The Verge
DIGITAL SIGNAGE/ SCREEN MEDIA
Touchless interfaces deliver safe customer experience
Many customers are balking at touchscreens in the era of COVID-19. Touchless interfaces can help interactive kiosks and digital signage meet customer expectations. Full Story: Digital Signage Today
Protective Enclosures Company offers restaurants discounts on menu board enclosures
Protective Enclosures Company has announced a 25% discount off indoor or outdoor digital signage enclosures for restaurants, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
How to Use Multiple Email Signatures in Gmail
Signatures are a great way to add a personalized touch to your emails. Full Story: Gadgets To Use
This Tool Can Help You Increase Open Rates and Verify Your Email List Before You Send
Building an email list is an essential task for any business that utilizes digital marketing. Full Story: Entrepreneur
E-COMMERCE
10 Tools to Help Your eCommerce Business Get off the Ground
A round up of some of the best budget-friendly tools to help get your business going. Full Story: Entrepreneur
4 Payment Methods to Integrate for the Holidays
Convenience and security increasingly impact online selling. That’s especially the case for the upcoming holiday season, as consumers will likely seek flexible, seamless payment options. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Using PR as a Branding Strategy to Improve Your Reach
Public relations (PR) is often held up as the golden ticket for maintaining the reputation of a company. Full Story: Global Banking And Finance Review
Yes, ageism can affect young PR pros too
Ageism is not only a problem for ‘older’ PR professionals; it can also negatively affect their younger counterparts. Full Story: Campaign Asia-Pacific
MARKET RESEARCH
Birdie Announces Appointment of Market Research Veteran Ted Clark as New Chief Operating Officer
Birdie, the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, announced the appointment of Ted Clark as Chief Operating Officer (COO). Full Story: MarTech Series
New study Mobile Wallet and Payment Technologies Market research report covering the current trend and effect on the business of COVID-19. Full Story: The Daily Chronicle
WEB DEVELOPMENT
40% of Consumers Have Considered Creating a Website for a Business During the Pandemic
Have you got an idea about creating a website in the ongoing pandemic? If yes, then you are not alone, my friend. Full Story: Small Business Trends
Build a Professional Website that Meets Your Specific Business Needs with Wix
Get your business online with an intuitive, seamless website builder. Full Story: Entrepreneur
MARKETING AUTOMATION
Five things businesses need to think about when implementing AI
With the growth of Artificial Intelligence (AI) applications in businesses comes the responsibility to apply these AI solutions in a smart, ethical and economically friendly way. Full Story: Information Age
Taking the human away: The role of AI in influencer marketing
Why finding the right creator for your brand is at the crux of your influencer marketing campaign. Full Story: YourStory.com
ANALYTICS & BUSINESS INTELLIGENCE
Explained – Working and Advantages of a Recommendation Engine
Online shopping has grown by leaps and bounds in the last few years. Full Story: Business 2 Community
Artificial Intelligence Is Now
Today, we still think of artificial intelligence (AI) as the technology of tomorrow—and that makes me worry that many of us aren’t paying close enough attention to the incredible leaps happening in the field. Full Story: Business 2 Community
BRANDING AND DESIGN
Why Every Brand Should Have a Blog
A blog is one of the most effective ways to boost brand awareness and reach your target audiences by authoring content that is relevant to their searches. Full Story: Entrepreneur
Name Your Brand with a Global Audience in Mind
Coming up with the perfect name for a brand takes a lot of work. Full Story: Harvard Business Review
VOICE STRATEGIES
How conversational commerce is shaping the future of business
While ‘conversational commerce’ is not a new concept, the phenomenon is gaining momentum, driving innovation and customer experience in an ever-changing e-commerce landscape. Full Story: Bizcommunity.com
5 Technology Trends Changing Business Communication
Starting a business in today’s world is easier than ever before. While advanced technology is responsible for the increasing number of entrepreneurs, running a successful business is not as easy as it may seem at first glance. Full Story: Pensacola Voice