By Integrated Marketing Platform | December 16, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Seven Digital Marketing Trends For 2021
Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Full Story: Forbes
The Top 10 Online Marketing & Advertising Stories of 2020
It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Full Story: Business 2 Community
The 10-Minute Marketer—Quick and Effective Tasks for Marketing Success
Taking action—any action—will make you feel successful and ready to take on more. And you will have set yourself up for more and greater successes by putting in place the building blocks for larger marketing efforts. Full Story: Law.com
Are These the Most Prolific Yet Ineffective Tactics in B2B Marketing Today?
In marketing, failure carries a high price. Ineffective strategies can irreparably damage relationships between CMOs and the rest of the C-suite and, potentially, stunt business growth. Full Story: Business 2 Community
How To Boost Your Digital Marketing Conversion Rates Quickly
Digital marketing is one of the most effective ways of marketing your business. But doing that without a strong strategy isn’t enough for its success. Full Story: Forbes
How to Get Started in Video Marketing in 2021
Why many businesses are turning to iStock for their video marketing. Full Story: Entrepreneur
The best approach to marketing for 2021
Why does content marketing matter right now? Full Story: WOAI
Top retail marketing campaigns of 2020
Retail marketing (POP displays, experiential and sampling campaigns, category management and insight driven campaigns) this year has for many in the industry been a challenge. Full Story: Inside Retail
SOCIAL MEDIA
How To Grow Your Business With Social Media
Organic social media traffic is really struggling right now. Reach and engagement numbers are low. Full Story: Forbes
Why Nextdoor should be part of your SMBs social media strategy
Nextdoor, a social media network for neighborhoods, reaches over 90,000 global communities and seamlessly fits into your SMBs social media strategy. Full Story: ClickZ
The Future of Social Media Is All Talk
From Clubhouse to Discord to Twitter, 2020 was all about giving people a voice online. Literally. Full Story: WIRED
Social Media in Consumer Goods: Macroeconomic Trends
The worldwide popularity of social media has changed how consumers think about, and shop for, products, creating new opportunities for consumer goods brands. Full Story: Retail Insight Network
SEARCH ENGINE
8 Easy SEO Tricks to Improve Your Press Releases
0 They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. Full Story: Business 2 Community
Google Tests Interactive Search Results
Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates. Full Story: Search Engine Journal
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity. Full Story: Search Engine Land
Google: Keyword-Heavy Titles Not Against Our Guidelines
Google’s John Mueller clarifies that keyword-heavy meta titles and descriptions are not against webmaster guidelines. Full Story: Search Engine Journal
MOBILE MARKETING
11 Mobile Marketing Trends That Will Dominate Early 2021
In recent years, digital marketing has become an increasingly important component of many businesses’s overall marketing strategies. Full Story: Built In
Microsoft’s new password manager works across Edge, Chrome, and mobile devices
Microsoft is building a new password manager that syncs credentials across its Edge browser, Google Chrome, and mobile iOS or Android devices. Full Story: The Verge
How Mobile Ordering Has Redefined The Customer Journey
It’s become so easy. When you crave something, you simply grab your smartphone, place an order and wait for it to arrive. Full Story: Forbes
Six Senses Launches Mobile App
Six Senses Hotels Resorts Spas launches a new travel app that connects guests anytime, anywhere with resorts and hotels around the world from the palm of their hand. Full Story: FTNnews.com
DIGITAL SIGNAGE/ SCREEN MEDIA
The importance of investing in the future
Investing isn’t simply a matter of throwing money around. Full Story: Digital Signage Today
The role of digital signage in a post-pandemic world
The ancient Greeks had a way with words, often using many iterations for some for which we only have one. Full Story: Passenger Terminal Today
EMAIL MARKETING
How Many Email Marketing Campaigns Should I Send a Month?
Keep in mind the tolerance level of your customers as you plan your email marketing campaigns. Full Story: Entrepreneur
40 Common Email Marketing Mistakes to Avoid
We’ve all made email marketing mistakes: You click send on an email and suddenly your stomach drops. Full Story: Business 2 Community
E-COMMERCE
4 Legal Issues E-commerce Businesses Need to Be Aware of Before Launch Day
E-commerce is booming, and it’s here to stay. Full Story: Legal Reader
5 Ways to Boost January 2021 Retail Sales
For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your audience like an algorithm would? Full Story: MarketingProfs.com
Public relations trends to look out for in 2021
2020 has been challenging in the PR space, as most reporters have been writing about the elections, politics or issues related to COVID-19. Full Story: grbj.com
MARKET RESEARCH
Facebook privacy app spied on users for market research, ACCC says
Facebook misled consumers by collecting sensitive personal data through an app it promised would protect their privacy, and leveraged it for market research, the Australian consumer watchdog has alleged. Full Story: The Sydney Morning Herald
Five Steps To Faster Market Research
The challenge that founders and product managers have is time isn’t on our side, yet research is at the core of every decision we make. Full Story: Forbes
WEB DEVELOPMENT
Best PHP Frameworks For Website Development
Laravel, Symfony, and Yii are the best frameworks, and they are most used for PHP development. There are many others, of course. We will share with you what we’ve tested and tried for years to advise our clients and you. Full Story: The Realtime Report
6 Innovative Startups That Use AI To Address Critical Business Concerns
Artificial Intelligence (AI) is no longer confined to the domain of science fiction, as it already has a wide range of real-world applications. Full Story: AiThority
MARKETING AUTOMATION
Artificial intelligence 2021: Sacrificing security for freedom?
The current COVID-19 pandemic has spurred the introduction of artificial intelligence (AI) into all spheres of human life. Full Story: Modern Diplomacy
Technologies Shaping the Face of the Marketing and Branding Industry
E-commerce sales are set to reach almost $4 trillion by the end of this year, indicating the extent to which cutting-edge technologies are vital for brands wishing to rise victorious over competitors. Full Story: TechSpective
ANALYTICS & BUSINESS INTELLIGENCE
4 business intelligence and analytics tools to position your company as a leader in 2021
Business intelligence and analytics tools can help companies recover from the COVID-19 pandemic and position themselves as leaders in the new year. Full Story: TechRepublic
Why Automated Machine Learning Is Becoming A Must-Have Business Intelligence Skill
The business intelligence (BI) landscape is changing. Traditionally, BI analysts used dashboarding and analytics tools like Microsoft Excel, Microsoft Power BI and Tableau. Full Story: Forbes
BRANDING AND DESIGN
Why It’s Critical to Hire a Web Design Company Specializing in SEO and Branding
We understand that it can cost a lot of money to build a company from scratch, along with a lot of effort and hard work. Full Story: EconoTimes
Why You Should Make Customer Experience A Priority In Brand Marketing
Think your job is done when you’ve closed a sale? Actually, it’s just beginning. Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. Full Story: Forbes
VOICE STRATEGIES
How to Improve Speech Recognition Technology for Your Business
The Internet is evolving from the tip of your fingers to the tip of your tongue. One can simply call out to start a voice search or action. Full Story: Slator
Amazon’s Alexa now lets you easily share your shopping lists with friends and family
Amazon’s Alexa voice assistant has gained a useful new feature. Full Story: Android Central