By Integrated Marketing Platform | February 04, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Top Digital Marketing Tools for Small Businesses
Digital marketing is a broad category of strategies and tools that promote a business’s goods or services across a wide range of channels. Full Story: Small Business Computing
An Effective Influencer Marketing Strategy For A Post-2020 World
Despite the chaos and uncertainty of 2020, there was one business niche that came out unscathed. Full Story: Forbes
Digital Marketing Trends in 2021
How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. Full Story: Business 2 Community
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. Full Story: MarketingProfs.com
eCommerce Content Marketing Strategy Guide
Years ago, my friend Alejandro and his sister started a website selling chic sunglasses that they purchased in Southeast Asia and then distributed to buyers throughout Europe and the United States. Full Story: Business 2 Community
3 Ways to Help Your CEO “Get” Marketing
As budgets tighten, CEOs may wonder, “What has our marketing team done for us lately?” Here’s how to convey the value of your marketing team. Full Story: Entrepreneur
5 Tips to Avoid Influencer Marketing Disasters
Influencer marketing campaigns are popular for brands and companies, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce sales. Full Story: Inc.com
5 Marketing Tips For Small Businesses During COVID-19
COVID-19 has hit small and medium businesses exceptionally hard. Full Story: ABCmoney.co.uk
SOCIAL MEDIA
How To Create Better Social Media Videos In 2021
Social media content is nothing new for marketers. Full Story: Forbes
Crisis-Proof Your Social Media Marketing Plan
It’s tough to be a social media manager these days. Plenty of people are cooped up at home just looking for online fights to keep them entertained. Full Story: Business 2 Community
Is it a Bad Idea to Link to Your Competitors on Social Media?
Curating your competitor’s content can be done to your advantage, if you know how to do it right. Full Story: Business.com
7 Alternative Social Media Platforms to Consider
Tired of the “big tech” social networks? Check out these 7 alternative social media platforms and see how influencers are finding success on each one. Full Story: Search Engine Journal
SEARCH ENGINE
How data science can change the way you look at SEO
Learn how data science can evaluate, predict, automate, or even influence different tasks or phenomena in SEO. Full Story: Search Engine Land
Best WordPress SEO plugins of 2021
So now you’ve built your site using the popular website builder WordPress, what’s your next step? Make sure it features near the top of any search result, of course. Full Story: TechRadar
The Importance Of Name, Address And Phone Number Consistency For Local SEO
Whether you are marketing on TV or online, brand consistency — such as using the same logo, colors and slogan — can help your audience recognize and trust your brand. Full Story: Forbes
Google Analytics Stops Collecting Data From YouTube Channels
Google Analytics will no longer gather new data from YouTube channel pages after deprecating the connection between the two services. The ability to establish a link between Google Analytics and YouTube was removed in November of last year. Full Story: Search Engine Journal
MOBILE MARKETING
AppLovin To Buy Mobile Measurement Startup Adjust
Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. Full Story: AdExchanger
Nokia faces a long road to mobile recovery
On a sub-zero but sunny morning in Helsinki, the news from Nokia was a chilly reminder of the difficulties that face the huge Finnish network equipment maker, accompanied by a few glimmers of light. Full Story: Light Reading
T-Mobile Reports Earnings on Thursday. Here’s What to Expect.
T-Mobile US had a busy 2020, winning a legal battle over its acquisition of Sprint, integrating the two companies and networks, transitioning to a new CEO, and jumping ahead in the 5G race. Full Story: Barron’s
Should Netflix Mobile App Have A Timer?
Admit it. Falling asleep in front of your show only to wake up during the last episode of the season can be a little annoying. Full Story: Philippine Tatler
DIGITAL SIGNAGE/ SCREEN MEDIA
How to monetize DOOH advertising with self-service devices
Marketing and media advertising leaders at Redbox, Coinstar and Five Star Food Service shared insight on how their enterprises are deploying a monetization strategy for self-service devices. Full Story: Retail Customer Experience
Digital Signage Solutions to Support your Business During the Covid-19 Threat
The Covid-19 pandemic has changed how things are done, forcing companies to address social distancing, hand washing and sanitation procedures, masks, temperature checks and other safety measures. Full Story: The Portugal News
EMAIL MARKETING
What Will And Won’t Happen For Email Marketing In 2021
It’s that time of year when marketing experts publish forecasts and prognostications about various industries. Full Story: Forbes
Email marketing is a top tactic – but doing it well remains a challenge
The year that was 2020 (you know, the one we are all trying to forget) saw many B2B companies re-evaluate their email marketing programs. Full Story: Diginomica
E-COMMERCE
eCommerce Limitations: COVID-19’s Effect and Retail’s Response
With retail industries unable to predict that a pandemic would sweep across the globe, many companies were unprepared for the harsh outcome that the crisis brought. Full Story: Business 2 Community
How eCommerce Retailers Can Increase Sales with the Help of Fraud Management
Statistics project that the global e-commerce retail industry will approach the $5 trillion mark. But even as sales are set to increase, fraudsters are evolving daily to keep up with changes in the industry. Full Story: ABCmoney.co.uk
PUBLIC RELATIONS
PR offers crucial opportunities for Covid stressed businesses
Public Relations is generally one of the most cost-effective components of communications strategies, and during the Covid-19 downturn its worth has increased significantly. Full Story: Bizcommunity.com
Tips For Protecting Privilege When Working With Outside PR
While companies have always had an eye on their public image, now more than ever they may be faced with the prospect of engaging a public relations firm to help them navigate the uncertainty of operating in a COVID-19 world. Full Story: Law360
MARKET RESEARCH
Doing Business: Sandy Springs startup aims to revolutionize market research
“Market research” and “customer engagement” are terms that may conjure up images of focus-group meeting rooms and dinnertime robo-calls. Full Story: Reporter Newspapers
Market research claims TikTok use is dangerous; especially for minors
The market research organization SOMI warned that Dutch and European watchdogs need to step in immediately to ensure the safety of TikTok users. Full Story: NL Times
WEB DEVELOPMENT
Pandemic leads to rising interest in web development careers
The way we work has changed drastically since the pandemic began, whether people had to find new jobs or adapt to working remotely. Full Story: LEX18 Lexington KY News
Is Python the Future of Web Application Development?
Python is an object-oriented high-level coding language. It currently holds a leading position among programming languages. Full Story: GISuser.com
MARKETING AUTOMATION
Email Marketing versus Marketing Automation: Understanding the Difference
Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. Full Story: MarTech Series
How should you share content for lead nurturing?
There are many tactics that can play into a successful lead nurturing strategy. Marketers should leverage content throughout the prospect’s journey to help guide them and ultimately, secure them as a customer Full Story: ClickZ
ANALYTICS & BUSINESS INTELLIGENCE
Learn How Midsize Companies Use Data Insights To Create Sustainable Growth
As challenging as 2020 was, economic indicators are beginning to point out significant opportunities to achieve long-term growth by midyear. Full Story: Forbes
Embedded analytics prominent in latest MicroStrategy update
Embedded business intelligence is at the core of the latest version of the MicroStrategy analytics platform, which the vendor unveiled on Wednesday during its virtual user conference. Full Story: TechTarget
BRANDING AND DESIGN
Branding Secrets Based On Psychology: 5 Ways To Stand Out And Hit Your Business Goals
“How do I stand out and succeed?” Is this a question you’ve been asking about your business? Full Story: Forbes
Marketing And Brand Management: Thinking Beyond The ROI
Building a brand is an often unsung but equally essential aspect of marketing. It is commonly understated due to the intangible quality of a majority of its elements. Full Story: Forbes
VOICE STRATEGIES
Microsoft opens limited access to its neural text-to-speech AI
AT&T and Warner Bros. used the tech to create an interactive version of Bugs Bunny. Full Story: Engadget
Simplifying the deployment of voice detection algorithms for a cloud service
While designing smart speakers and other voice-enabled devices such as wearables and hearables, developers’ primary challenge is to make microphones accurately and efficiently detect the wake words like “Alexa” and “Hey Google” for processing in the cloud. Full Story: EDN.com