By Integrated Marketing Platform | March 15, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Ways To Simplify Your Digital Marketing Strategy
Due to the Covid-19 pandemic and in an effort to control costs, many organizations have restructured their marketing teams and have reduced their overall spend with outside firms. Full Story: Forbes
The importance of a marketing strategy for a charity and nonprofit organization
Marketing is as important for non-profits as it is for businesses, but the target audience is potential donors and volunteers, not potential consumers. Full Story: Doxee
CPG Marketing In A World Without Product Sampling
Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. Full Story: Forbes
Why Digital Marketing is Now More Relevant Than Ever
Marketing is a vital part of every business. This is how companies get clients, attract consumers, and meet other companies that could serve as either potential customers or partners for their business. Full Story: TechBullion
Budget-Friendly Digital Marketing For Small Businesses In 2021
In 2020, small businesses faced more challenges than we ever expected. Full Story: Forbes
5 Ways to Make Your Marketing More Memorable
Traditional marketing and media is just not enough to attract and excite today’s generation of customers. Full Story: Inc.com
Avoid Unforced Marketing Errors
Today, marketers know more than ever about each of their customers. Unfortunately, all too often they fail to use that information and instead use one-size-fits-all marketing. Full Story: Forbes
10 Ways to Shake Up a Stale Small Business Marketing Strategy
If you have a small business, there’s a good chance you have some kind of marketing plan. Full Story: Small Business Trends
SOCIAL MEDIA
How Brands Can Properly Support Their Social Media Managers
It’s been a rough year for pretty much everyone. And social media has become a less friendly place along the way. Full Story: Forbes
Hootsuite’s Social Media Image Size Guide for 2021
Visuals are a key element of any successful social media strategy, with the right image or video able to grab attention and stop users as they scroll through their busy feeds. Full Story: Social Media Today
Facebook Has Lost its Dominance Among Key Demographics and Social Media Users
There was a time not all that long ago when Facebook was considered to be the absolute pinnacle of social media in general. Full Story: Digital Information World
Can Facebook Work Out How to Slow the Momentum of TikTok?
Honestly, after years of seeing Facebook run the tables in social, and improve on many of the best innovations of other apps, it’s kind of refreshing to see them on the back foot, and working to keep up with the competition for a change. Full Story: Social Media Today
SEARCH ENGINE
This Budget-Friendly SEO Tool Can Help You Improve Your Search Rankings
Amplify your organic marketing strategies without breaking the bank. Full Story: Entrepreneur
Google Explains Featured Snippets Volatility
Google removed a great deal of featured snippets at the start of March 2021 then they returned. Full Story: Search Engine Journal
How to Get Your Dream SEO Role
About to take the next step in your SEO career? SEO is a competitive industry, but with a little preparation and guidance, you can put yourself a step ahead of your peers. Full Story: HR News
7 Amazing advantages of Google Reviews Widget you might not know
If you do so, you showcase to your consumers that you are open and honest with them. 2. Boosts SEO. Search Engine Optimization is becoming an essential … Full Story: TechGenyz
MOBILE MARKETING
15 Most Valuable App Companies
In this article, we will take a look at the 15 Most Valuable App Companies. You can skip our detailed analysis of the app industry and trends and head to the 5 Most Valuable App Companies. Full Story: Yahoo Finance
Stripe reaches $95bn valuation following latest round of funding
Payments company Stripe has been valued at a staggering $95bn (£68bn) after its latest round of funding, making it the most valuable startup in the US. Full Story: MobileMarketing Magazine
How Much Does It Cost to Develop an App like Clubhouse?
The Cost Estimation to Build Spontaneous Voice Chat App Like Clubhouse. What features make them popular? How do they make money? Full Story: Business.com
New mobile app on poll statistics, economic data launched
Ahead of the assembly elections in four states and a union territory, a startup firm has unveiled a mobile application with poll statistics and data on the country’s economy to help voters take fact-based decisions before exercising their franchise, company officials said. Full Story: Economic Times
DIGITAL SIGNAGE/ SCREEN MEDIA
How OOH can help brands with consumer insights in today’s market environment
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase. Full Story: Exchange4Media
11 Strategies to Leverage Digital Signage to Boost Sales
Digital signage has numerous benefits and advantages. Full Story: TechiExpert.com
EMAIL MARKETING
Email Marketing Isn’t Dead: Your Guide To Boosting Email ROI With Relevance Improvements
Email marketing doesn’t get the appreciation it deserves. Full Story: Forbes
Email Marketing: How to challenge the challengers
The very nature of the industry means there is often a need to act quickly and communicate with customers in response to the dynamics of the market. Full Story: Global Banking And Finance Review
E-COMMERCE
4 Surefire Ecommerce Marketing Strategies That Can Help Your Business Prosper
What are some of the biggest headaches that an eCommerce entrepreneur faces when it comes to marketing? Full Story: TechBullion
How COVID-19 triggered the digital and e-commerce turning point
Amid slowing economic activity, COVID-19 has led to a surge in e-commerce and accelerated digital transformation. Full Story: UNCTAD
PUBLIC RELATIONS
How To Plan Out and Succeed in Your PR Campaign
A good PR campaign will help an organization maintain control over the spread of information relating to them and their products. Full Story: Wales247
How Three Pieces of SEO Data Can Fuel Your PR Strategy
Conversations around the integration of PR and SEO are nothing new. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
Is Traditional Market Research Dead? Market Research in Today’s World
Many firms struggle to meet the obligations necessary to stay in business. Full Story: Business 2 Community
WEB DEVELOPMENT
Web development trends that will dominate in 2021.
As consumer demands change with the times, the digital pathways we embark on also evolve to accommodate these shifting needs. Full Story: Lanka Business Online
10 best cheap website builders
You don’t need to fork out thousands of dollars to a design agency to have a standout website. Full Story: Tom’s Guide
MARKETING AUTOMATION
Artificial Intelligence Use Cases and Best Practices for Marketing
Data. It’s the lifeblood of digital marketing — so it should come as no surprise that artificial intelligence (AI) and machine learning (ML) are an essential part of a modern marketer’s toolkit. Full Story: IAB
Busting Five Common Misconceptions about Legal AI
Most businesses recognize the benefits of legal AI – especially for processes such as contract management. Besides reducing financial pressure on… Full Story: Lexology
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence: How to Grow Your Brand
Knowledge is power and that’s why you need to know everything that there is to know about your business. Full Story: CoFounder Magazine
Solitics Introduces Integration of BI and Customer Engagement
The company is planning to facilitate clients through the integration of BI and customer engagement on a single platform. Full Story: Finance Magnates
BRANDING AND DESIGN
Beyond Advertising: Making Bank With Your Branding
Unlike advertising, building a brand does not easily or instantly manifest itself in metrics such as customer engagement or increased sales. Full Story: Forbes
4 Reasons Why Branding Is Very Important for Small Businesses
As a small business, branding is an essential component in creating success. Full Story: Scubby
VOICE STRATEGIES
Tinkoff’s Voice Assistant Oleg is now Available in Clubhouse
Tinkoff’s voice assistant will be able to enter rooms, transcribe speech in real-time, and stream the text in his Oleg in the Clubhouse Telegram channel. He can also moderate Clubhouse rooms, voice questions to speakers, remind users about time limits, regulations, etc. Full Story: The Fintech Times
How To Enable Or Disable Bixby? Check Out The Bixby Voice Set Up Here
How to enable Bixby or how to disable Bixby are two of the most frequently asked questions by users. Check out how to perform these actions here. Full Story: Republic World