By Integrated Marketing Platform | March 24, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Little Known Marketing Strategy Helps Businesses Tap Into A Client Gold Mine
Business owners can do their own Facebook marketing, without paying for ads. Full Story: MarTech Series
Disruptive innovation as marketing strategy
Dominant firms are often stumped by disruptors coming from the bottom end of the market. Full Story: The Hindu BusinessLine
Why You Need a Data-Driven Marketing Strategy
Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. Full Story: CBD Today
Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because it relies on communication that targets carefully and narrowly defined audience groups rather than a scattershot approach. Full Story: MarketingProfs.com
What is digital communication? Digital communication refers to any online activity in which data are transmitted over a network. This may be either by transferring files, information or advertisements. Full Story: Global Banking And Finance Review
3 Local Tech Leaders Share What Makes Their Marketing Strategies Effective
Longstanding campaigns. Consistent messaging. Team collaboration. Full Story: Built In Chicago
Why It Makes Sense To Merge Sales, Customer Service And Marketing
Is the design of your sales and marketing organization dysfunctional? If so, you probably already know it. Full Story: Forbes
7 Marketing Rules You Should Never Break
Man, there is so much bad marketing advice rolling around that trying to keep up can give you a headache. Full Story: Business 2 Community
SOCIAL MEDIA
6 Social Media Marketing Trends You Can’t Ignore in 2021
We’ve been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Full Story: Business 2 Community
10 Social Media Trends You Cannot Ignore in 2021
Gone are the days when social media was used just for socializing. Social media is easily accessible and unavoidable in the 21st century. Full Story: Business 2 Community
How To Use Social Media To Job Search
In the beginning, it was all fun and games. But social media isn’t just used to connect with family, snoop on your ex-boyfriend or keep up with the latest influencers anymore. Full Story: Forbes
Are you asking the right questions about your social media content?
T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos. Full Story: PR Daily
SEARCH ENGINE
Google vs Baidu: Key Differences in SEO Strategy
Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here. Full Story: Search Engine Journal
10 Easy But Powerful SEO Tips to Boost Traffic to Your Website
Just built an awesome website? Great. But who cares if no one sees it? Full Story: PCMag.com
Google Shares Technical SEO Best Practices For Ecommerce Sites
Google shares technical SEO best practices for ecommerce sites in its latest Lightning Talks video. Full Story: Search Engine Journal
How Web Hosting And Domain Name Can Affect SEO Ranking
As we slowly discover the novelties of 2021 and do our best to reshape our business to meet the changing needs of our customers, certain digital principles remain as relevant as ever, if not even more so. Full Story: HostReview.com
MOBILE MARKETING
How the Best in Banking Are Marketing Their Mobile Apps
Everyone knows that the pandemic propelled digital banking to a new level. Full Story: The Financial Brand
Consumers share their insights on Mobile Apps and Ads
According to the research, people are spending more time on smart phones nowadays. Smart phone users are relying on apps not just to kill their time through getting entertained but also for their daily tasks. Full Story: Digital Information World
Mobile development trends 2021: What should be implemented today to become a leader tomorrow?
In the past few years, motion design has become an integral part of any mobile design process. Full Story: Born2Invest
Cortana on Android, iOS reminds users it will be gone soon
Of all the major AI-powered smart assistants, Microsoft’s Cortana was singular in being the only one based on an existing character. Full Story: SlashGear
DIGITAL SIGNAGE/ SCREEN MEDIA
How retailers can use digital signage to improve the in-location experience
Retailers have been pushed against the ropes this past year, and the need to make shoppers’ experiences unforgettable is more pressing than ever. Full Story: Retail Customer Experience
Focus on Team and Technology to Boost Drive-Thru Performance
Digital-out-of-home (DOOH) is also known as digital signage, a modern form of advertising that uses digital media for endorsing audio and … Full Story: QSR magazine
EMAIL MARKETING
These 3 Big Companies Are Crushing It With Email Marketing
With the recent boom of social media, emails might seem like a dead marketing channel. But it has never been more alive. Full Story: Entrepreneur
Email marketing is the tried-and-true strategy of sending emails to engage with your business’s prospects and customers. Full Story: Tapinto
E-COMMERCE
5 Ecommerce Tips and Solutions to Attract More Customers in 2021
There are many factors that feed into the success of a modern Ecommerce brand, and the list just keeps on growing as the industry becomes more competitive every year. Full Story: CoFounder Magazine
How you can be a part of Leading the Ecommerce Charge
Online retailers are busier than ever before. Full Story: Digital Commerce 360
PUBLIC RELATIONS
How the Tokyo Olympics became one big public relations quagmire
“They’re treating this like routine PR, when they need to acknowledge that it’s a crisis situation,” said Akio Yamaguchi, a crisis-management … Full Story: The Japan Times
Thinking Regional, Staying Local In Southeast Asian PR: Putting Cultural Diversity Into Practice
Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local public relations strategies. Full Story: Forbes
MARKET RESEARCH
Traditional Market Research Is Fine, But There’s A Better Solution
It’s no secret that marketing has become more competitive than ever before. It’s a “dog eat dog world” when it comes to companies fighting over the same consumer base … Full Story: Forbes
WEB DEVELOPMENT
20 Must-Have WordPress Plugins for Business Websites in 2021
WordPress is one of the best and most popular website development platforms on the internet today. Full Story: ABCmoney.co.uk
Crafting a Great Website: Tips to Consider as You Build Your Brand
With the world becoming increasingly web-based crafting a great website is critical for business success. Full Story: Business 2 Community
MARKETING AUTOMATION
The Untapped Potential of Digital Marketing Automation
The digital media platforms of today, such as Facebook and Google, allow businesses countless options to reach their intended audiences. Full Story: International Business Times
Four Ways To Market Your Business Digitally
As a business, it’s important to utilize your marketing budget in the best ways possible and so having a strategy in place can make sure that this gets allocated as such. Full Story: BBN Times
ANALYTICS & BUSINESS INTELLIGENCE
Data Analytics – Developing Efficient Ad Strategies
Fortunately, advanced tools powered by Big Data or machine-learning have improved the science of analytics. Full Story: MarketingProfs.com
How To Get More Done With Fewer But Smarter Communication Tools
The rapid shift to remote work last year forced businesses to make equally rapid decisions about the tools and platforms that they use to help employees stay productive and collaborative—some of which were not enterprise-ready and many of which overlap. Full Story: Forbes
BRANDING AND DESIGN
The Importance Of Branding In Business
Branding has always been a vital part of business, but it may be more important now than ever before. Full Story: Forbes
How to build a stronger brand to withstand the social media haters
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. Full Story: PR Daily
VOICE STRATEGIES
Why companies need voice AI in 2021
Voice AI technology is no longer a stranger to most of us, especially those with love for technology. Alexa manages devices in many homes today, and every single smartphone. Full Story: Express Computer
Cortana is warning iOS and Android users of its imminent demise
In the latest instalment of the convoluted history of Microsoft’s voice assistant, the apps on iOS and Android has popped up a warning informing users that the app will be discontinued at the end of the month. Full Story: MSPoweruser