By Integrated Marketing Platform | May 07, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
A Simplified Digital Marketing Strategy
When I tell people I work in digital marketing, they often respond by saying they don’t want to sell their products or services on social media. Full Story: Business 2 Community
How to create a marketing strategy for TikTok
Have you recently starting using TikTok as a part of your marketing plan for your business but aren’t too sure if you are doing it right? Full Story: South Florida Caribbean News
6 Ways Your Book’s Content Should Fit Into Your Content Marketing Plan
Finishing your book is just the first step. Now comes the real work, and the real opportunity. Full Story: Entrepreneur
Positive Impacts Of Digital Marketing On Online Businesses
If you own a business or plan to start a business online, you should know the one factor that can make or break your business, depending on how proficiently you use it. Full Story: CoFounder Magazine
How Internet Marketing Can Help Businesses Make More Money?
In today’s world, everyone is hooked on their phones, computers, and other digital devices. Full Story: Business 2 Community
Content Marketing Hacks: 7 Ways to Overcome Writer’s Block
Are you having trouble coming up with ideas? Does your mind go blank? Full Story: BBN Times
The importance of marketing for small businesses
Maintaining a successful business is hard work, there is a never-ending list of tasks to carry out and departments that need nurturing, products that need developing and a customer base to take care of. Full Story: InfotechLead
Top 3 Digital Marketing Trends For 2021
2021 is all about integrating AI (artificial intelligence), VSEO (voice search engine optimization), and data-driven digital marketing strategies. Full Story: PromotionWorld
SOCIAL MEDIA
How to get your social media marketing right
Over 50 million businesses have their presence on social media platforms to connect with their customers. Full Story: ABC Money
3 Tips For Social Media Marketing as a Dentist
Own a dental practice? Here are 3 tips if you are stuck on what to post on social media. Full Story: Influencive
7 reasons your practice is not benefiting from social media
It has been an era of transformation in marketing. Many businesses that have managed to not only survive, but thrive, can point to heightened social media investment as at least part of the reason for their success. Full Story: Dental Economics
Control or delete? How brands can avoid social media cyclones
Social media can be a tricky terrain to master sometimes, for brands as much as for individuals. Full Story: Shots.net
SEARCH ENGINE
5 Affordable SEO Services to Improve Your Marketing Game
Search engine optimization can help you become more competitive with the other businesses in your industry. Full Story: The American Reporter
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide
Regardless of how many answers you get, fresh SEO questions will always crop up again and again. Full Story: Business 2 Community
Common SEO Mistakes That Every Business Should Avoid
Google keeps changing its algorithms on how businesses will rank on the search engine. Full Story: South Florida Reporter
SEO’s Place in a Cookieless Web: Is Content the New Cookie?
Losing cookies may impact SEO. Here’s how content as the new cookie might help brands better understand user needs in a cookieless world. Full Story: Search Engine Journal
MOBILE MARKETING
Responding To The IOS 14.4 Update: It’s Not About Saving Your Marketing Funnels
Most people don’t like in-your-face ads. They are annoying. It’s that simple. When looking at a magazine, we tolerate ads to read our favorite columns. Full Story: Forbes
IMPROVE YOUR MOBILE APP’S USABILITY AND DESIGN WITH THESE 11 UX TRENDS
When you’re developing a mobile app, there are many features to consider during your creation process. Full Story: Built In
The best and worst mobile app IPOs of all time
A study from comparemymobile.com has revealed how the companies behind some of our favourite apps performed during their first day on the stock market and who raised the most money from their IPO. Full Story: Mobile Marketing Magazine
Mobile Marketing Trends That Will Dominate In 2021
As mobile usage has accelerated in recent years, it has accounted for more than 204 billion mobile app downloads. Full Story: MarTech Outlook
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage vs. kiosks: What’s the difference?
Digital signage and kiosks used to be two clearly distinct pieces of technology, but that distinction has blurred in recent years. Full Story: Digital Signage Today
Campaign Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns? Full Story: Campaign Asia
EMAIL MARKETING
How to A/B Test Your Email Marketing Program
In email marketing, you only get one shot to convey your message. To make sure you’re getting things right, you need a good routine for A/B testing your campaigns. Full Story: Built In
The 5 Biggest Email Marketing Mistakes That Are Costing You
Currently, more than 316 billion emails are estimated to be sent out daily. Full Story: Business 2 Community
E-COMMERCE
E-commerce: The Changing Nature of Supply Chain Ordering
Foodservice operators are increasingly required to do more with less. Full Story: QSR magazine
How Entrepreneurs Are Combining Data and Tech to Compete With Large Retailers
Small brands have continued to innovate despite COVID-related challenges. Full Story: Entrepreneur
PUBLIC RELATIONS
Why Integrated Marketing Communications Is Crucial To PR Pros’ Survival
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Full Story: Forbes
14 Top Strategies For Brands To Get Free PR
As a marketing tool, good public relations can help businesses become more visible, highlight their value and position them as leading experts in their industries. The only caveat is that acquiring certain types of PR can be expensive. Full Story: Forbes
MARKET RESEARCH
How marketers find game-changing opportunities using market research
Marketing is about accuracy. It’s the science of finding and acquiring customers with a cost-effective strategy. A business needs to continually reach the right people to make the most of its marketing dollars. Full Story: The Business Journals
WEB DEVELOPMENT
How technology is helping businesses survive during the present crisis
The pandemic made it necessary for companies to embrace technology. Full Story: Santa Clarita Valley Signal
AI for Web Development: Everything You Need to Know
Artificial Intelligence (AI) has transformed the digital era’s landscape and added a new dimension to it. It has also added fuel to the much talked about “ease-of-living” for humans. Full Story: Robotics & Automation News
MARKETING AUTOMATION
HOW CAN ARTIFICIAL INTELLIGENCE ASSIST IN THE CREATION OF BETTER EMAILS?
AI is crucial in the field of digital marketing, especially when it comes to email marketing. Full Story: Analytics Insight
Voicebot Vs. Chatbot: What Are the Differences?
Bots are the most used client care devices by companies. Businesses can communicate with their clients anytime. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence: What makes it a crucial factor for an enterprise’s success?
Enterprises need to choose the right combination of business intelligence tools or platforms that will best suit their organisational needs. Full Story: YourStory
The Google Analytics Metrics You Need to Track
It’s been said that you can’t improve what you don’t measure. An important part of your marketing is regularly evaluating how your efforts are performing, what’s working and what isn’t. Full Story: Promo Marketing
BRANDING AND DESIGN
To Build a Powerful Brand, Begin on the Inside and Move Out
Powerful brands don’t look to consumers to define them; they do what they believe and look at consumers for advocacy. Full Story: Entrepreneur
Branding Trends for 2021: Ways to Enhance Your Brand Performance
As a business, your overarching goal is to grow the business with new customers, increased sales, and building a brand that resonates with your target market. Full Story: Business 2 Community
VOICE STRATEGIES
Custom Voice Assistants That Offer Total User Privacy Are Here
Sensory powers new voice-enabled Farberware microwaves, the first of many home devices to feature a custom, private voice UI. Full Story: MarTech Series
Siri and Alexa — the robots we couldn’t live without. Throughout the pandemic, these voice assistants have proven invaluable to many, as users turned towards Alexa and Google Assistant for entertainment, education and emotional help. Full Story: Forbes