By Integrated Marketing Platform | July 28, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Marketing Best Practices For Cultivating Rehab Clients
Have you been looking to get more rehab/treatment center clients for your digital marketing firm? Full Story: Forbes
The Who, What, Where And When Of Personalization In Your Marketing Strategy
Picture this: You’re striving to supercharge your business’s engagement strategy and are reviewing a variety of business intelligence solutions that will help your company reach future customers. Full Story: Forbes
Marketing Tips To Make Any Industry More Alluring
Making products and services look, feel and sound as attractive as possible is the building block of successful content marketing. Full Story: Forbes
Creating Effective Video Marketing Content In A Post-Pandemic World
Most marketers across the ecosystem agree on video’s effectiveness as a marketing tool. Full Story: Forbes
Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing
Recent regulations across the world are forcing brands to get personal again. Full Story: Adweek
5 surprising ways consumers really think
As a digital marketer, you are no doubt trying to get into the heads of your consumers as much as you possibly can. Full Story: MultiBriefs
7 visual marketing tips to attract your audience’s attention
According to online statistics, 49% of respondents say that visual marketing is an important aspect of any marketing strategy. Full Story: The Drum
3 Marketing Tips to Regain Your Momentum
The pandemic has changed the way we shop, work and engage with brands. Don’t let your business get left behind. Full Story: Entrepreneur
SOCIAL MEDIA
How to prepare for a social media crisis
Being able to identify what could potentially lead to a crisis is important if you want to keep your brand’s reputation safe. Full Story: Media Update
In pursuit of happiness on social media
I got a snapshot of the darkness within social media. The mass provocation feels like organised crime or some brazen form of online guerrilla warfare. Full Story: Khaleej Times
Social media: It’s more than a numbers game
It used to be a job for the “cool kids” in the office. Now, as technology evolves, and more people sign on, companies are committing greater resources to social media. Full Story: Daily Maverick
Facebook eyes a future beyond social media
Advertising has made the social network into a trillion-dollar company. Can new ventures take it further? Full Story: The Economist
SEARCH ENGINE
Customer Experience Is The New SEO
I was the founder of an online review management platform in 2013 before Google My Business (GMB) was even a thing. Full Story: Forbes
Don’t Let Website Redesign Projects Ruin Your SEO
If you are in the midst of a redesign project or see one looming – be careful. Full Story: Search Engine Journal
A Promise For Fruitful B2B Operations Post-Pandemic
Can B2B operations gain momentum again? I first heard this line in a movie: “Every setback is a setup for a comeback!” Full Story: Forbes
Are Hyphens in Domain Names Okay for Google?
In a Google SEO office hours hangout, John Mueller answered whether it’s okay to choose a hyphenated domain name. He answered that it’s perfectly fine to choose a domain like that. Full Story: Search Engine Journal
MOBILE MARKETING
The past, present, and future of mobile ad formats
Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out in 2000. Full Story: VentureBeat
Higher Mobile App Stability Begets Higher User Ratings
In the competitive mobile market, application stability is imperative. Downtime leads to poor user experiences, which stunts growth and revenue. Full Story: DevOps
How To Keep Your Website And Mobile App ADA-Compliant
In general, keeping your website, mobile app and business ADA-compliant offers two main benefits: Full Story: Forbes
The 5 Mobile Marketing Metrics That Matter Most
The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand. Full Story: Business 2 Community
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital’s new role for physical retail
With consumers returning to stores following the COVID-19 lockdowns in many regions, retailers have an opportunity to return to growth. Full Story: Retail Customer Experience
Digital Signage – Contribute to your business
Digital signage is a sub-segment of electronic signage. Outdoor digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. Full Story: Digital Signage Today
EMAIL MARKETING
Think Email Marketing Is Dead? You’re Dead Wrong
SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here’s why. Full Story: PCMag
Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate
With COVID-related restrictions lifting and vaccine distribution expanding, the public is hungry for travel—and they’re booking vacation rentals. Full Story: VRM Intel
E-COMMERCE
How COVID-19 Influenced e-Commerce and What to Expect
This includes food, beverages, toiletries, over-the-counter drugs, cosmetics and perfumery, all things that can be purchased in the MAKEUP online store. Full Story: The Fintech Times
4 Favorite Blogs from Ecommerce Companies
Publishing a blog on an ecommerce site builds community, creates trust, and gives consumers a reason to return. Sales would likely follow. Full Story: Practical Ecommerce
PUBLIC RELATIONS
Public Relations 101: Breaking Down The Media Landscape
The relationship between media and public relations companies is a symbiotic one, with both parties receiving assistance and support from one another in a variety of ways. Full Story: Forbes
Building The Right Foundation With Your New PR Partner
Chemistry. It’s that rarely seen but omnipotent, magic ingredient that powers some of the most successful relationships. Full Story: Forbes
MARKET RESEARCH
How Simple Market Research Will Make You a Stronger Marketer
Put your ideal client’s needs ahead of what you bring to the table and watch your marketing come to life. Full Story: Special Events
WEB DEVELOPMENT
What Can You Build With WordPress?
In today’s world, having a business and no website is like trying to drive a car with no engine. Full Story: Forbes
Custom Website Development vs. Template Website
There are two major ways to develop an eCommerce website – using a template or custom building. Full Story: TechBullion
MARKETING AUTOMATION
How is artificial intelligence transforming affiliate marketing?
Affiliate marketers across the globe have been relying on automation tools for quite some time in order to improve the overall productivity of their program. Full Story: AffiliateINSIDER
The Biggest Marketing Automation News Items From the First Half of 2021
Keeping up with the competition in your industry of choice takes more than a great product; it also requires effective, timely, and curated marketing strategies. Full Story: Solutions Review
ANALYTICS & BUSINESS INTELLIGENCE
Learn How Google Analytics Can Help Your Company Thrive
Understand how to increase your site’s visibility, explore audience behavior and conversions, and much more. Full Story: Entrepreneur
Big Data Analytics Benefits: How to Analyse Big Data?
Big data analytics is the ” sometimes complicated” process of analyzing large amounts of data in order to find information like hidden patterns, correlations, market trends, and consumer preferences that may aid businesses in making better decisions. Full Story: Analytics Insight
BRANDING AND DESIGN
A Simple Framework For A Solid Economic Development Brand
Did you know that Austin, Texas, has two slogans? There’s the official slogan, “The Live Music Capital of the World.” Full Story: Forbes
4 Reasons why you Should use Your Own Branding On Gifts
Your goal, whether you’re a small business or a giant company, is the same: to keep your brand current and maintain client engagement. Full Story: Influencive
VOICE STRATEGIES
Alexa finally gets her own iOS home screen widget
The latest version of the Alexa app for iOS just made it much easier to launch an Alexa chat on your iPhone or iPad. Full Story: TechHive
How Voice Tech Will Change Healthcare Delivery
Conversational AI technology will reduce physicians’ administrative demands and create greater patient engagement. Full Story: HealthLeaders Media
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