By Integrated Marketing Platform | January 25, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel. Full Story: MarTech
Marketing That Matters: Why Many Businesses Get It Wrong And How To Get It Right
Many companies spend massive amounts of treasure on marketing each and every year. Full Story: Forbes
When is it Right to Fire Your Marketing Agency?
Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. Full Story: Entrepreneur
Niche Vs. Multi-Topic Content: The Most Successful Marketing Model
You can transform your business into a content publishing powerhouse by answering one question: Full Story: Search Engine Journal
5 Ways To Augment And Improve Your Digital Marketing Strategy
Technology has made it easier for people to connect. Everybody is connected to the internet, so it makes sense for businesses to use digital marketing to reach their target market. Full Story: Hometown Station
4 Keys to Building Digital Marketing During Omicron Shutdowns
Restaurants must remain relevant, even amid temporary closings. Full Story: QSR magazine
Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now
We all like to think big. It’s energizing to think about customer experience transformation and what that could possibly mean for a business. Full Story: Retail TouchPoints
Five digital marketing trends in 2022
The last two years have been a turbulent time for businesses around the world, and a time in which digital marketing has been leant on more than ever before, but what does this mean for digital marketing in 2022? We’re here to outline 5 of the digital marketing trends to watch out for across the new year. Full Story: Elite Business
SOCIAL MEDIA
How to Elevate Your Social Media ROI
Looking for ways to improve your social media marketing efforts in 2022? Full Story: Social Media Today
Social Media Trends Taking Off In 2022 (And How To Leverage Them)
Social media has been a transformative force in the world of marketing and advertising. Full Story: Forbes
Is Social Media Related To Creativity?
Research shows we check our smartphones about 84 times each day and spend up to 5 hours on them. Full Story: Forbes
Which LinkedIn Ad Option Generates the Best Response?
Which LinkedIn ad option is best for your brand? Full Story: Social Media Today
SEARCH ENGINE
Three Tips For Putting Strategy Behind Your SEO
Coming up with a strategy behind your SEO is the most important part of SEO. If you don’t have a strategy, then what are you basing your work on? Full Story: Forbes
5 Key On-Page Optimizations For Local Organic SEO
Learn how to improve rankings in organic local SERPs and the Map Pack with these proven on-page local SEO tips. Full Story: Search Engine Journal
Top SEO Trends in 2022 to Expect to Help Businesses Flourish
The SEO industry has made huge leaps and bounds over the last number of years, particularly with the number of Google algorithm updates that have occurred. Full Story: CoFounder Magazine
Why entity search is necessary for SEO success
Google and other search engines now discover content primarily through entity search, which is the method bots use to understand user intent while mapping other related sources to search queries. Full Story: Search Engine Land
MOBILE MARKETING
Netflix is adding two new video games to its mobile app
Netflix continues to add games to the mobile app, now offering the first two additions to the service’s debut. Full Story: Royals Blue
Mobile marketing: 5 of the top trends from 2021
As part of our Best of 2021 series, The Drum’s journalists have been looking back at some of the biggest stories of the year. Here, we revisit our Mobile Marketing Deep Dive. Full Story: The Drum
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
How the mobile app ecosystem adapted to the COVID-19 pandemic in 2021
The COVID-19 pandemic continues to impact the mobile app ecosystem, according to an annual retrospective released today by app intelligence firm Sensor Tower. Full Story: TechCrunch
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH: A major opportunity for unattended retail still waiting to happen
A panel of experts gave an overview on the emerging digital-out-of-home advertising opportunity during the Self-Serve Innovation Summit. Full Story: Kiosk Marketplace
The top 4 benefits of programmatic DOOH
Programmatic technology has now become a mainstay in the digital out-of-home (DOOH) space. Full Story: The Drum
EMAIL MARKETING
The 9 Best HubSpot Email Marketing Tools That Help Support Best Practices and Drive Results
How many marketing emails are currently in your inbox? And how many times have you interacted with a business because of one of those communications? Full Story: Business 2 Community
4 advantages of an email marketing platform
Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Full Story: Marketing Tech News
E-COMMERCE
How to Build a Thriving Customer-Centric Ecommerce Business
The eCommerce industry has been experiencing a boom in the past two years. With the advent of the global pandemic, more people resorted to eCommerce to meet their needs. Full Story: CustomerThink
Top Ways to Launch Your Online Ecommerce Store
Opening an online eCommerce store can be a great way to make money and sell your products to a larger audience. Full Story: BBN Times
PUBLIC RELATIONS
Three ways social media helps PR pros get creative
Public relations and social media are a match made in heaven. When used in conjunction, social media can help PR pros reach as many people with their messaging as possible. Full Story: Media Update
The Value Of Implementing PR In Your Business
Public relations is essential to a company or a person’s individual success. Full Story: Forbes
MARKET RESEARCH
How Do Affiliate Marketing and Research Benefits Businesses?
Major benefits of affiliate marketing and research on your engineering business. Full Story: GineersNow
Market research, data strategy, remote working: 5 interesting stats to start your week
UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth. Full Story: Marketing Week
WEB DEVELOPMENT
8 Best Front End Web Development Tools & Software in 2022
As technology continues to propel the growth of businesses, it is becoming increasingly clear how dependent the corporate world is on technological prowess. Full Story: Programming Insider
How to Get a Free Domain Name for Your Website
No-cost domain names come with a few caveats, but they’re useful options if you’re on a tight budget. Full Story: PCMag
MARKETING AUTOMATION
How AI Is Changing Content Marketing
There’s a lot to look forward to in a future of content marketing that’s boosted by artificial intelligence. Full Story: DevPro Journal
How To Choose A CRM In Six Easy Steps
For example, if you are using the CRM for marketing purposes, then software with marketing automation, lead tracking and data analysis might be on your must-… Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
What Analytics Trends Should Marketers Expect in 2022?
In 2022, marketers may well feel like short-order cooks slammed with customer orders. Full Story: CMSWire
BRANDING AND DESIGN
How To Create A Style Guide For Your Brand In 2022?
Maintaining the quality and consistency of your brand is crucial. But how do you ensure consistency when various departments and partners produce large volumes of content for your brand? Full Story: BBN Times
How To Make Your Brand’s Story Stand Out In A Saturated Market
Everyone has a story to tell, including your brand. But even if you have the best product, employees and marketing, shoppers can still overlook you. Full Story: Forbes
VOICE STRATEGIES
Amazon Launches Alexa Public Transit Tools Nationwide
Amazon has introduced public transportation tools for Alexa across the U.S. after almost a year of testing. The Alexa Transit features brings information and real-time updates for more than 450 public transportation agencies. Full Story: Voicebot.ai