By Integrated Marketing Platform | February 15, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Find Content Marketing Success Through Any Budget
In a past job at a B2B software company, I held the title, “director of content marketing.” Full Story: CMSWire
When is video marketing right for B2B?
Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Full Story: The Drum
Why Combatting Ad Fraud Might Be Your Best Marketing Investment In 2022
Internet pioneer, tech entrepreneur and 25-year entrepreneur. Currently serves as the co-founder and CEO of BDEX, an Inc 5000 company. Full Story: Forbes
Five ways to boost your marketing strategy with AR
Augmented reality (AR) is a powerful marketing tool. Full Story: The Drum
One Year Later: It’s Time to Rethink Marketing…Again
One thing will always be true in our industry: change is constant. When the pandemic hit, we all had to adapt quickly as far as the way in which we were showing and marketing homes. Full Story: RISMedia
5 Digital Marketing Trends to Know for the Decade
The things we thought we knew about the digital landscape have proven to be the tip of the iceberg. Full Story: Entrepreneur
How To Promote Your Manufacturing Business With Digital Marketing
Now, don’t get me wrong. I don’t mean to dismiss or criticize traditional marketing. It is still relevant for some industries and especially effective when used as a part of an integrated marketing strategy. Full Story: Forbes
What B2B Buyers are Looking for From Value-Based Marketing
For decades, one thing has driven marketing and sales campaigns: the product. But as technology develops and industries adapt to keep up, companies are shifting toward a new focus in marketing. Full Story: MarTech Series
SOCIAL MEDIA
Want to delete your social media? Here are some ways to take that step
For more than a decade we’ve been deeply immersed in a love affair with social media. Full Story: Stuff.co.nz
What Is Social Media 2.0? Simple Explanation And Examples
Social media has been a part of most of our lives now for more than two decades. Full Story: Forbes
How Social Media Saved My Writing Career
It was around 2007 when the economy started to wobble and creak. I wasn’t sure how to survive the downturn since most of my writing was for print magazines at the time. Full Story: Forbes
20 Social Media Post Ideas for Your Distributor Business
One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts, because with so many resources available to them, it’s a lot easier to find ready-to-go graphics. Full Story: Promo Marketing
SEARCH ENGINE
SEO Guide For E-Commerce Sites
Search engine optimization is the practice of optimizing your website so you appear more often on search engine result pages. Full Story: Forbes
Google On The SEO Impact Of Dates In Title Tags
Is there any SEO benefit to adding dates in webpage title tags? Full Story: Search Engine Journal
Essential SEO Tips for Small Businesses in 2022
Paying attention to your website’s search engine optimization (SEO) is more important than ever for small businesses. Full Story: Fingerlakes1.com
Stop Using Domain Authority for SEO Backlinks
Google discontinued its PageRank browser tool in 2016. Full Story: Practical Ecommerce
MOBILE MARKETING
What Is Mobile App Development?
The era when we used our mobile phones for communication with our friends and family via calls and text messages has long passed and has… Full Story: Influencive
Understanding Google’s Mobile-First Indexing To Generate More Traffic To Your Website
With more than 60% of total online searches made through mobile devices, Google’s mobile-first indexing has likely been one of its top priorities. Full Story: Forbes
SMS looks a promising avenue for business marketing in 2022
The survey questioned 1,000 consumers about their messaging habits to give an insight into their mobile phone activity. Full Story: Business Leader
How Can a Mobile App Improve Your Business?
Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Full Story: FinSMEs
DIGITAL SIGNAGE/ SCREEN MEDIA
Designing Effective Audio for Digital Signage
When I was working in AV integration a few years ago, one of my vendors (thanks again, Matt) sent me a lead to follow up on and was able to… Full Story: rAVe [PUBS]
How digital out-of-home can meet the data privacy moment
Let’s explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to adjust to the impact of ATT and other privacy reforms. Full Story: Digital Signage Today
EMAIL MARKETING
Your Guide To Results-Driven Email Marketing
Email has been a powerful marketing tool for years. With email, you can reach your target audience and make them aware of the products or services you offer. Full Story: Forbes
How To Improve Your Email Newsletter In 2022
Email marketing is a great way to touch base with your audience, provide product education and keep existing customers engaged with your brand. Full Story: Forbes
E-COMMERCE
The e-commerce industry, which has been strengthening for several years, can serve as a multi-sector play on strong consumer spending combined with rapid technology growth. Full Story: ETF Trends
39% of eCommerce Shoppers Are Initiating More Disputes
Since the start of the pandemic, there has been a surge in consumers’ online shopping. Full Story: PYMNTS.com
PUBLIC RELATIONS
A love letter to Public Relations
Although public relations is a rather demanding industry to be in, it is loved dearly by those who work in it. Full Story: Media Update
7 Must-Know Public Relations Strategies for 2022
The rapid changes the world has been going through make PR more challenging than ever before. Full Story: Entrepreneur
MARKET RESEARCH
Five Questions That Will Make Market Research Work For You
Before conducting market research, you should have an idea of what you want to know from your market. Full Story: Forbes
WEB DEVELOPMENT
How to Stop Asking, ‘Why Is My Website Not Converting?’
When you give visitors exactly what they want on your website, you up the odds that they’ll give you their information — and loyalty — in return. Full Story: Entrepreneur
16 Pro Tips For Boosting Website Speed And Performance
Twenty-five years ago, a business might have been able to get away with having a slower website—after all, in many cases, a business’ site simply offered a little basic information about its services. Full Story: Forbes
MARKETING AUTOMATION
Can Artificial Intelligence Really Detect Your Emotions?
While the technical and innovative aspects of emotion recognition artificial intelligence (AI) are impressive, the depth and accuracy of the technology still remain debatable. Full Story: BBN Times
5 best marketing automation software and tools
The software platform that automates marketing actions or processes is referred to as marketing automation. Full Story: APN News
ANALYTICS & BUSINESS INTELLIGENCE
Is Business Intelligence Analyst the Right Profession for You?
Your search for whether a Business Intelligence Analyst is the correct career choice for you or not ends here! Full Story: Analytics Insight
What is Business Intelligence Software? Top BI Tools of 2022
The rise of social media has permanently altered marketing. Businesses today spend 5% to 12% of their total sales on marketing, with B2Cs investing more than B2Bs. Full Story: Analytics Insight
BRANDING AND DESIGN
14 Smart Ways For Companies To Incorporate ESG Into Their Branding
Environmental, social and governance, or ESG, is more than just a buzzword that’s been making its rounds in the investment industry—it demonstrates how your business measures up to others in the realm of environmental protection. Full Story: Forbes
The art of brand building and powerful purpose
Once upon a time, marketers would strategize based on the technical features and benefits of their product or service, integrating the user experience and journey. Full Story: The Drum
VOICE STRATEGIES
Sonos Is Reportedly Working on a Bunch of New Speakers. Here’s What We Know So Far
Sonos is rumored to be working on a number of new products, including its first headphones, truly wireless earbuds and a smaller more affordable subwoofer. Full Story: Gear Patrol