By Integrated Marketing Platform | February 16, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Nine Great Tools For Building Viral Marketing Campaigns
Without any surefire way to ensure that happens, however, they must employ unique strategies to build hype around their campaign and get more people interested and paying attention to their messaging. Full Story: Forbes
What Is Discord & How Can You Use It For Marketing?
Discord is a powerful tool for community management. Here’s what sets it apart from other chat apps and where it may fit in your marketing strategy. Full Story: Search Engine Journal
‘No marketing’ sounds a lot like marketing to me
For Laurel Wolfe, vice-president of marketing at banking platform Mambu, ‘no marketing’ marketing is wearing thin. Full Story: The Drum
The future of content marketing is shoppable content
Shoppable content has revolutionised the way businesses and consumers interact on digital platforms. Full Story: The Drum
5 marketing trends in using customer data
Simon Data has released its 2022 State of Data report, detailing the five areas in which concerns for customers and marketers in the way the collected data is used moving forward. Full Story: TechRepublic
Is your B2B marketing boring customers?
For far too long, business-to-business (B2B) marketing has been considered the ‘dull cousin’ of the vibrantly creative business-to-consumer (B2C) marketing star. Full Story: Marketing Mag
Strengthen Your Customer Relationship By Asking, ‘What Are We Doing For Others?’
Martin Luther King Jr. said, “Life’s most persistent and urgent question is,‘What are you doing for others?’” Full Story: Forbes
Top 5 digital marketing trends for 2022 and beyond
There are around 8.5 billion google searches made every day across the world – and for digital marketers 2022 is set to be a humdinger of a year. Full Story: Global Banking & Finance Review
SOCIAL MEDIA
5 Social Media Crypto Scams to Avoid
The highly speculative nature of cryptocurrencies makes them an ideal target for scammers, especially on social media. Here’s how to protect yourself. Full Story: CoinDesk
Why social media is more relevant than ever for agents
The importance of social media for luxury real estate agents — and tips to make it count. Full Story: Inman
14 Pro Tips For Effectively Leveraging Social Media As A Financial Advisor
In recent years, businesses across industries have been exploring ways to reach their target audiences through social media platforms. Full Story: Forbes
How to Elevate Your Social Media ROI
Looking for ways to improve your social media marketing efforts in 2022? Full Story: Social Media Today
SEARCH ENGINE
Be entertained and become a better search marketer by listening to these most reputable, authoritative SEO podcasts in 2022. Full Story: Search Engine Journal
The SEO checklist to strengthen your website’s ranking
If you can learn how to rank higher on search engines, you will receive more qualified leads than your competitors. Full Story: Financial Post
Are Sitewide Links A Google Ranking Factor?
Should you be worried if you are on the receiving end of sitewide links? Discover if your site’s organic search ranking may be impacted by it. Full Story: Search Engine Journal
The Missing SEO Link: Highly Specialized Rank Tracking & Reporting
Wish it were easier to help clients understand how your work affects their rankings? Full Story: Search Engine Journal
MOBILE MARKETING
Top 2022 mobile marketing trends after a disruptive year
How mobile marketing will evolve in 2022. Full Story: Ad Age
Understanding The Differences In Mobile App Use Across Generations
People across all generations spend more time now than ever before using mobile apps, averaging roughly four hours a day. Full Story: Forbes
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
6 top app trends to watch out for in 2022
In 2008 when the iOS app store launched, there were a mere 500 apps to choose from, and now users have over 1.85m different apps available to download. Full Story: Mobile Marketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Research shows DOOH is fueling creativity
The modern consumer is tech-savvy and wary of traditional methods of communication from companies. Full Story: Bizcommunity
Online vs. DOOH advertising: Knowing differences can lead to success
There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Full Story: Digital Signage Today
EMAIL MARKETING
5 Email Marketing Habits to Leave Behind
From reaching unverified lists to a lack of consistency, you might be sabotaging your growth. Full Story: Entrepreneur
How to Harness Hyperpersonalization in Your Email Marketing Strategy
You receive countless emails with some basic level of personalization like including your first name. Full Story: CustomerThink
E-COMMERCE
How to Improve Your Valentine’s Day Ecommerce Strategy
Consumers want gifts that last, and jewelry perfectly satisfies this need. Full Story: INSTORE Magazine
This Simple Ecommerce Strategy Will Unify All Your Sales Channels
Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. Full Story: Entrepreneur
PUBLIC RELATIONS
The Value Of Implementing PR In Your Business
Public relations is essential to a company or a person’s individual success. Full Story: Forbes
Are PR and IR working closely enough?
Terry Smith knows how to pack a punch. The founder of Fundsmith Equity – the eminently successful activist investor – has a deserved reputation for speaking frankly. Full Story: PR Week
MARKET RESEARCH
Five Questions That Will Make Market Research Work For You
Before conducting market research, you should have an idea of what you want to know from your market. Full Story: Forbes
WEB DEVELOPMENT
Why You Need a Robust Business Website for Successful Digital Marketing
A website is one of the most important components for a business because it provides the first point of contact for potential clients. Full Story: Startup Info
5 Reasons You Don’t Always Need a JavaScript Framework
JavaScript frameworks are often considered essential tools for modern frontend web development. By employing any one of the numerous frameworks,… Full Story: The New Stack
MARKETING AUTOMATION
Are you making these B2B marketing automation mistakes?
In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Full Story: B2B Marketing
AI is changing the way we make & interact with videos
The use of AI in video is practically changing how firms look at everything from advertising campaigns to corporate learning material. Full Story: Mint
ANALYTICS & BUSINESS INTELLIGENCE
All You Need to Know about Self-Service Business Intelligence
Self-service BI’s improved data accessibility and analytics capabilities help the firms in a variety of ways. Full Story: Analytics Insight
Four ways marketing analytics tools drive business growth
As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited.. Full Story: Econsultancy
BRANDING AND DESIGN
A Neuroscientific Look At Branding
What if I were to tell you that you and everyone else you know is partially blind AND entirely unaware of the blindness? Full Story: Forbes
16 Top Mistakes And Lapses In Oversight That Can Ruin Brand Consistency
Successful branding involves a good deal of testing and iterating. Full Story: Forbes
VOICE STRATEGIES
The personal voice assistant has become an essential element in cars
Voice assistants are taking over the interiors of our cars, allowing us to perform a whole range of hands-free commands. The trend is not about to stop. Full Story: The Star