By Integrated Marketing Platform | February 21, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
10 Small Business Marketing Strategies That Actually Work
Avoid the pitfalls of small business marketing and achieve long-term goals by choosing the right strategies. Full Story: Entrepreneur
HOW ARE BUSINESSES USING METAVERSE FOR MARKETING DEVELOPMENT?
Is using Metaverse in business companies for marketing developments an opportunity or threat? Full Story: Analytics Insight
Video Marketing KPIs That Are Crucial for Your Campaign
Because there are so many KPIs, it’d be counterproductive to keep track of each one. Full Story: Entrepreneur
The Importance of High-Quality Videos in Marketing Creation
Video marketing is one of the most important aspects of a successful marketing campaign. In order to create an effective video marketing campaign, you need high-quality videos. Full Story: Telemedia Online
All You Need to Know About Douyin Marketing
Douyin, the original version of TikTok, was launched in 2016 by ByteDance in China. Full Story: CustomerThink
5 steps to minimize AI bias in marketing
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias affecting those platforms Full Story: VentureBeat
The 5 Digital Marketing Trends You Cannot Ignore in 2022
Beat the competition and unlock long-term growth opportunities. Full Story: Entrepreneur
How to align B2B sales and marketing teams
Marketing and sales teams that aren’t in sync could mean wasted time and opportunities. Full Story: MarTech
SOCIAL MEDIA
7 Tips on Providing More Support for Your Social Media Team
Working in social media is far more than posting witty tweets and trending memes. Full Story: Social Media Today
Social Media 2.0: The Mechanism Triggering Web 3.0
One of the most integral modes of communication in the 21st century is Social Media. Full Story: Analytics Insight
My Favorite Productivity Expert Shares 5 Tips For Using Social Media Effectively
What if you could control your social media usage and even benefit from apps like Facebook and Instagram? Full Story: Forbes
2022 Social Media Design Trends
Looking for new ways to give your social media presence a boost in 2022? Full Story: Social Media Today
SEARCH ENGINE
Google On The SEO Value Of User Comments On Websites
User comments on webpages could provide additional SEO value, Google says, but they have to be tightly moderated for spam and other issues that may arise. Full Story: Search Engine Journal
Is RankBrain A Ranking Factor In Google Search?
RankBrain is a technology that’s said to impact how Google returns search results. But is it a ranking factor? Full Story: Search Engine Journal
How Google Universal Search Ranking Works – Darwinism In Search
Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google. Full Story: Search Engine Journal
Is Author Expertise Important To Google’s Algorithm?
Google’s John Mueller answers the question of whether author expertise is important to Google’s algorithm. Full Story: Search Engine Journal
MOBILE MARKETING
The Next Big Thing in App Idea 2022
Globally, people are moving to digital platforms to replace their brick-and-mortar businesses due to the predicted 935-billion-dollar mobile app development industry revenue by 2023. Full Story: CustomerThink
How to optimize your restaurant’s mobile app to bring in more revenue
The proliferation of mobile food ordering and delivery is showing no signs of letting up. Full Story: Nation’s Restaurant News
Adobe Journey Optimizer adds mobile marketing capabilities
Adobe adds marketing personalization and messaging orchestration capabilities to Experience Cloud for B2B and B2C users whose customers favor smartphones. Full Story: SearchCustomerExperience
Expect These 7 Mobile Ad Trends in 2022
Last year brought about a significant number of changes affecting mobile advertising, and it looks like 2022 may be even more dramatic. Full Story: The Fast Mode
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Reasons Why Android TV is the Best Choice to Setup Digital Signage
When it comes to digital signs, getting started is a breeze. Because of its adaptability and low cost of entry, we choose to use Android for digital signage. Full Story: Geeky Gadgets
Best tactics for implementing a top-notch digital signage project
Chris Melito has spent the past two decades finding out what works and what doesn’t work in digital signage rollouts. Full Story: Digital Signage Today
EMAIL MARKETING
Top 5 Best Email Marketing Practices for Small Businesses
The success of any business depends a lot on your marketing plan. With marketing, your business stays afloat by attracting customers for the overall attainment of set goals. Full Story: GISuser.com
Email’s not dead — the way that you’re using it is
Add in the fact that email has a return on investment of around 4 200% and it becomes easy to see that email is very definitely not dead. Full Story: Media Update
E-COMMERCE
Why Marketplaces Need to be Part of any Ecommerce Strategy
Whether a store owner is preparing to launch a new ecommerce website or has been selling online for years and has an established brand, online marketplaces should always be part of the strategy. Full Story: Retail TouchPoints
Outlook: E-commerce and the race for rapid delivery
E-commerce uptake hit its stride during the Covid-19 pandemic, as digital services served as a lifeline by enabling people to continue their daily activities. Full Story: Bizcommunity
PUBLIC RELATIONS
Here is why some startup founders falter in PR
For most early-stage startup founders, receiving their first round of funding is a green light to jump on the PR bandwagon. Full Story: Times
Why PR and brand building need to become integral parts of annual marketing investments?
Consumer expectations have been evolving at a rapid pace and businesses are scrambling to break through the clutter with powerful presence both online and offline. Full Story: Times
MARKET RESEARCH
Brands on the rationale behind the market research renaissance
As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week
WEB DEVELOPMENT
The Latest Trends on WordPress Website Development
WordPress is more popular than you would think. In fact, Manaferra found that WordPress powers a little over 43% of the web – imagine that. Full Story: Tech Guide
What Are the Skills that Node.js Consultants May Need?
An increasing number of individuals and businesses are nowadays becoming aware of Node.js and its development benefits. Full Story: Finextra Research
MARKETING AUTOMATION
Does Your Artificial Intelligence Strategy Include XAI?
Can your brand explain how its artificial intelligence (AI) applications work, and why they make the decisions they do? Full Story: CMSWire
Best Marketing Automation Tools For Small Business
Technology is available today to assist businesses in every industry to bring all or part of their operations to the cloud. Now is the time to bring your marketing to the cloud. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How to Win Consumer Choice in 2022: Focus on These 3 Trends
With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. Full Story: Retail TouchPoints
How Useful Will Google’s New Topics API Be for Marketers?
Google’s recent abandonment of its Federated Learning of Cohorts (FLoC) highlights the ongoing challenges being faced by the digital advertising ecosystem in a privacy-first world. Full Story: Toolbox
BRANDING AND DESIGN
Graphic design guide: How to go from hobbyist to professional
This is branded content. So, you want to turn your favourite pastime into a professional pursuit. Full Story: Tenterfield Star
5 Strategic Ways to Grow Your Brand With TikTok
The power of this social networking service and its one billion users is undeniable, but what are the most profitable ways to harness its features? Full Story: Entrepreneur
VOICE STRATEGIES
HOW TO TURN OFF SIRI AND ITS SUGGESTIONS ON IPHONE OR IPAD
Siri is a useful and helpful voice assistant, but for some reason, some users prefer to disable it on their iPhone or iPad. Full Story: Gizchina.com