Integrated Marketing Calgary | Daily Update – March 23, 2022

By Integrated Marketing Platform | March 23, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Why 2022 is the Year of First-Party Marketing for Retailers

First-party data has become like gold for marketers looking to provide consumers with the personalized experiences and messaging they’ve come to expect without the creepy third-party tracking that made it possible in years past. Full Story: Total Retail

7 leadership behaviors for marketing agility

Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables. Full Story: MarTech

Why Awareness, Nurturing and Trust Are Indispensable Components of Marketing

From a purely technical perspective, lead management is fairly straightforward. Full Story: CMSWire

Got a New Business Idea? 5 Rules to Help You Bring It to Market

What many of those new business owners will soon learn is that ideas are easy but execution is infinitely harder. It’s why two-thirds of the 4.4. million new companies will fail within two years. Full Story: Inc. Magazine

Need a TikTok Marketing Strategy? Here’s How to Get Started

More than 755 million monthly users—twice the size of the U.S. population. That’s the forecast from Insider Intelligence on how many people TikTok will reach in 2022. Full Story: Adweek

A Quick Guide to Online Local Marketing for Your Business

Are you looking for ways to expand your online presence? Want to improve your online marketing and generate more local inquiries? Full Story: Social Media Today

5 Reasons It May Be the Right Decision to Keep Your Business Small

Is your business big enough for you? Often times growing is not the best option. Full Story: Inc. Magazine

SOCIAL MEDIA

10 definite impacts on social media marketers need to brace for

Despite all the uncertainties the past two years have presented, there have been plenty of growth areas. Full Story: Marketing Interactive

Instagram Will Enable All Users to Tag Products in Feed Posts

As part of its continued focus on expanding its eCommerce listings, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. Full Story: Social Media Today

Twitter Adds New Simplified GIF Creation Process in the Tweet Composer

As you can see in this example, now, when you go to the Twitter Camera in the tweet composer, you’ll see a new ‘GIF’ creation option, in addition to ‘Video’, ‘Capture’ and ‘Live’. Full Story: Social Media Today

How Much Money Are Social Media Ads & Apps Causing Us To Spend?

Between ads and outfits/products, I see on social media I’ve definitely made some purchases I wouldn’t have previously. Full Story: Kiss 95.1

SEARCH ENGINE

Google: Alt Text Only A Factor For Image Search

Google clarifies alt text is only a factor for image search, not regular web search. Full Story: Search Engine Journal

How Can I Rank Informational & Product Pages On The Same Keyword?

A reader asks what to do when an informational page outranks a product page on the same website. See what an SEO expert has to say. Full Story: Search Engine Journal

Here’s why SEO offers a great opportunity for small businesses

One of the principal challenges of running a small business is wearing many hats. Full Story: Royal Examiner

Image Alt Tags – Why They Are So Important in SEO

Did you realize that uploading photos without considering the value of Alt text might have a detrimental influence on your website’s SEO? Full Story: Santa Clarita Valley Signal

MOBILE MARKETING

Meta ‘best performing’ mobile media in Apple ad-tracking era

The index, which covers the second half of 2021, was the first to fully measure performance following Apple’s App Tracking Transparency (ATT) enforcement, which significantly affected revenues for all iOS advertisers. Full Story: Mediatel

Netflix Games adds three more titles to mobile app

Netflix has shared that it’s added several new games to the company’s mobile gaming platform, Netflix Games. Full Story: NME

Why You Should Take Mobile App Development Seriously

It has been more than a decade since the Internet appeared. Today, there is no one who is not aware of the power of the World Wide Web. Full Story: Bollyinside

Mobile Ad Spends to Dominate 70% of the Market by 2026

Advertising on mobile has become an increasingly common way for brands to get the word out regarding their products and service, and it has slowly but surely eaten up quite a bit of the market share that TV used to have in its grasp. Full Story: Digital Information World

DIGITAL SIGNAGE/ SCREEN MEDIA

5 ways to generate sales, engagement through digital signage

Everyone knows how difficult times are for restaurants. One way to drum up sales without having to invest a lot of capital is to introduce digital signs that can promote menu offerings to a captive audience. Full Story: Fast Casual

Telecine displays show real-time indoor air quality

AQ can display information such as temperature and humidity to carbon dioxide and particulates levels. The display works based on data from indoor air quality sensors. Full Story: Digital Signage Today

EMAIL MARKETING

Why we care about email marketing: A marketer’s guide

Email remains one of the most effective marketing channels today. Here are some best practices to help your brand stay ahead of the game. Full Story: MarTech

8 email best practices for 2022 to drive growth

In this Salesforce webinar, learn how you can drive more engagement and save time. Full Story: Search Engine Land

E-COMMERCE

How Can DevOps Implementation Transform Your E-commerce Business?

The paradigm shift towards digitization has added fuel to online shopping. People hardly get time to buy necessities from a physical store in today’s life. Full Story: CustomerThink

B2B Buyers Want Advanced Digital Commerce Options, Oro Report Shows

The digital commerce space is booming — and B2B buyers are demanding more than ever from their suppliers’ online solutions, according to a new report from eCommerce pioneer Oro, Inc. Full Story: MarTech Series

PUBLIC RELATIONS

How Public Relations Differs From Marketing

Sometimes it’s hard to distinguish the difference between PR (public relations) and marketing since they have overlapping goals and can be done in conjunction with each other. Full Story: Forbes

Five Ways PR Personnel Generate New Business

When your business is fresh, your main objective is to keep the lights on. Full Story: ReadWrite

MARKET RESEARCH

AI-Powered Market Research: What Are the Benefits?

This article explores the benefits of using AI-powered market research. Over a decade ago, mentions about artificial intelligence made everybody… Full Story: Analytics Insight

WEB DEVELOPMENT

Beginners guide to building websites

The internet is here to stay, and web development keeps growing day by day. Learning web development is not the easiest tasks prevalent in today’s technological world. Full Story: Startup Info

5 Reasons Why It Is Worth to Choose WooCommerce Theme from Template Monster

With the development of digital technologies, having a website becomes more a necessity than a whim. It largely concerns eCommerce projects. Full Story: Verve times

MARKETING AUTOMATION

What AI Language Generation Could Mean for Business Outcomes

There’s no question that technological adoption is often inspired by the intent to be more efficient, but there are other larger—even transformative—outcomes available to smart leaders with the adoption of artificial intelligence (AI.) Full Story: Adweek

How Meta is relying on automation to fix its ad platform

As Apple changes data-sharing rules, ad platforms like Facebook lean on machine learning to target and measure. Full Story: Ad Age