By Integrated Marketing Platform | April 06, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Types of Content to Strengthen Your Marketing Strategy
Want to start producing content but don’t know what to write? Here are five ideas to get the ball rolling. Full Story: Inc. Magazine
15 Digital Marketing ROI Metrics You Need To Know
Learn what digital marketing metrics you must understand and measure to showcase your ROI. Here are 15 important ones to know. Full Story: Search Engine Journal
How To Scale Content Marketing & Improve Organic Search Rankings
Are you creating content for your website, but not seeing the results you desire? Full Story: Search Engine Journal
4 Things You Should Be Streamlining In Your Marketing Department
he goal is to have a document that would allow anyone in your team the resources necessary to do any given task within your company. Full Story: Inc. Magazine
Is your global marketing data lost in translation?
All marketers will know the frustration of customer databases that do not align. Full Story: Marketing Week
Interactive Voice: What’s It Actually Take for Marketing Success?
Interactive voice experiences are the next stage for marketing and customer service, enabling brands to cater to individual customers’ needs with unprecedented nuance and at an unprecedented scale. Full Story: MarTech Series
How to Win on Amazon in 2022: Marketing and Advertising
For brands and retailers looking to sustainably grow their revenue this year and beyond, it’s imperative that they focus on Amazon.com as a key sales channel. Full Story: Total Retail
Use Affiliate Marketing to Create a Loyal Audience
The travel and tourism industry requires marketing innovation more than ever before, and an affiliate-based approach continues to be a profitable investment, but how to pick the right ones? Full Story: Entrepreneur
SOCIAL MEDIA
6 Reasons Why You Should Use SocialBee for Social Media Management
Socialbee is a scheduling tool that can help you manage your Facebook, Twitter, and Instagram accounts. Here are some reasons why you should use it. Full Story: MakeUseOf
Monetizing Social Media: 5 Strategies You Need to Know
Your social strategy should involve more than growing your following. Here’s what you need to know to monetize your social media account. Full Story: Architectural Digest
OPINION: Don’t compare yourself to social media influencers
So you’re scrolling through social media looking for daily inspo, latest fashion updates, what your favorite celebs are up to, your favorite sports team updates and the list goes on for most. Full Story: NC State’s student newspaper
Why I choose not to teach with social media
If social media is eventually revealed as a grave threat to public health, the academy’s unquestioning adoption of it would make scholars complicit. Full Story: Times Higher Education
SEARCH ENGINE
Does Word Count Really Matter For SEO Content?
It’s not a ranking factor, so why is word count important for SEO? Here’s what you need to know about when, why, and how much word count matters. Full Story: Search Engine Journal
How To Optimize An E-Commerce Product Page For SEO
As a business, you want your e-commerce product page to appear on the first page of users’ search results. Full Story: Forbes
R.A.C.E to success: A strategic framework to win at SEO
You can find success in your SEO strategy by following these steps. Full Story: Search Engine Land
Simple Ways to Dramatically Improve Your SEO
Here’s how you can avoid some of the former while achieving much more of the latter. Full Story: Entrepreneur
MOBILE MARKETING
Driving innovation with better mobile app experiences
Consumer app behaviors are changing. Mobile apps are quickly becoming customers’ preferred destination for transparent and functional value exchange with brands. Full Story: Mobile Marketing Magazine
Top Testing Strategies in Mobile App Development
When a mobile app goes through the development stage, it is critical that developers perform various tests before the app is launched. Full Story: TechDay
Want to build the best mobile app for your business? It’s all about your MVP!
Believe it or not, I haven’t always considered myself to be a boss level tech head. Truth be told, I still don’t. I like to think of myself as a “non-technical founder”. Full Story: Marketing Mag
Adjust Datascape offers advanced analytics for mobile app marketers
Mobile marketing analytics platform Adjust today launched Adjust Datascape, an advanced analytics solution designed to deliver critical business and performance for mobile app marketers. Full Story: VentureBeat
DIGITAL SIGNAGE/ SCREEN MEDIA
5 ways to generate sales, engagement through digital signage
Everyone knows how difficult times are for restaurants. Full Story: Fast Casual
Learn How to Handle Unique Digital Signage Installs
Digital signage has gone from simple 2×2 video walls to monstrous installations in any shape you can imagine, but the unlimited possibilities can make for frustrating installs. Full Story: rAVe
EMAIL MARKETING
Four Ways To Improve Your Product Landing Pages
Features are something your product can do; the benefits are how the features help your customers. For example, an email marketing firm might advertise a… Full Story: Forbes
17% of Marketers Who Don’t Leverage Video Rely on Email Marketing
Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? Full Story: KoMarketing
E-COMMERCE
B2b Business To Business E Commerce?
Ecommerce online – also known as B2B e-commerce and e-to-business – is the transaction of goods and services online between businesses, either through a personal e-mail address or phone number. Full Story: ICTSD
Building An E-Commerce Strategy To Serve The Digital-First B2B Buyer
In today’s world, implementing a digital commerce strategy is imperative to B2B revenue growth. Full Story: Forbes
PUBLIC RELATIONS
Digging Deep Into Public Relations for Startups
Entrepreneurship may be one of the hardest endeavors anyone can take on. Full Story: Influencive
RECOGNITION & REPUTATION: THE IMPORTANCE OF PUBLIC RELATIONS FOR START-UPS
People who start companies have a new, innovative product, service, or idea that they want to show the public. Full Story: Influencive
MARKET RESEARCH
B2b Market Research Questions?
B2b Market Research Questions? will enable potential customers to know what questions you will be asking to decide if it would be a great business idea. Full Story: ICTSD
WEB DEVELOPMENT
HOW COLOR PSYCHOLOGY IN WEB DEVELOPMENT CAN HELP INCREASE CONVERSIONS
Conversion optimization is an important aspect of any web developer’s job. Full Story: Influencive
**Are you looking to learn about web development but don’t know where to start?** Full Story: Refresh Miami
MARKETING AUTOMATION
B2b Marketing Automation Tools?
By automating marketing tasks and responsibilities with workflows and triggers, you can simplify your marketing responsibilities. Full Story: ICTSD
How Artificial Intelligence revolutionizes multi-level marketing
With its AI capabilities, Jenny eliminates the degrading methods of public sharing of printed literature and the beggarly system of selling supplements and other health-based products in the market, at bus stops and on the streets. Full Story: Vanguard News
ANALYTICS & BUSINESS INTELLIGENCE
Salesforce upgrades marketing, field service, and sales tools with AI
Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between companies and their customers.” Full Story: TechCrunch
Marketing attribution: What it is, and how it identifies vital customer touchpoints
Running/viewing reports and providing insights based on campaign data and analytics. Measuring customer engagement for each touchpoint … Full Story: MarTech
BRANDING AND DESIGN
7 Reasons Why You Need a Personal Brand
Your personal brand starts the moment you start your business. You hear this advice a lot. Cliche, right? But what is a personal brand exactly? And why do you need one? Full Story: Entrepreneur
How Mind is rethinking brand strategy after pandemic’s mental health toll
We sat down with Jennifer Walters, the organization’s associate director of external relations, to discuss the brand’s roadmap for addressing… Full Story: The Drum
VOICE STRATEGIES
The Importance of AI Voice Ethics
There are few scenarios where people prefer to listen to an AI voice, as opposed to a real one. Full Story: MarTech Series
How To Edit Google Assistant’s Voice 2022 Tip
Google Assistant is Google’s player in the voice assistant tug-of-war, competing against other smart device controllers like Amazon’s Alexa and Apple’s Siri. Full Story: Bollyinside