By Integrated Marketing Platform | May 19, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Ways to Determine if Your Content Marketing Team is Delivering Results
The key is in knowing your marketing goals and whether you’ve reached them. Full Story: Entrepreneur
Branding Versus Product Marketing—And How To Sync The Two
Branding and product marketing are among the most frequently used terms in marketing. Full Story: Forbes
10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse. Full Story: MarTech
Your 6-Step Engagement Marketing Guide
Engagement marketing humanizes your brand and helps it relate to your audience. It can shoot your online sales through the roof. Full Story: The Motley Fool
Marketing Spending Growth Breaks 10% For First Time In A Decade
Annual growth in marketing spending exceeded 10 percent for the second time in the last 10 years and is anticipated to increase to over 13 percent through 2022, according to the 28th edition of the CMO Survey. Full Story: Alist Daily
New to TikTok Marketing? Eight Tips to Get Started
With the right strategy, your business can reach a whole new audience. Full Story: Rolling Stone
Marketing Strategies That Make a Real Impact
There’s no single winning marketing strategy that works for all companies. In this article, we look at a few types that can make an impact for your business. Full Story: The Motley Fool
A Beginner’s Guide to Running a Marketing Campaign
After marketing 101 and the big picture comes one of the more critical details of any marketing plan. With a marketing campaign, you can conquer a specific goal and reach a broad audience for a targeted reason. Full Story: The Motley Fool
SOCIAL MEDIA
Social Media Predictions Businesses Should Pay Attention To In The Second Half Of 2022
At the end of 2021, social media and digital experts were generally aligned in their predictions of what would happen on social media in 2022. Full Story: Forbes
Aligning Your Heart’s Purpose and Your Social Media
If you’re looking to align your heart’s purpose and your social media, here are five things you can start incorporating into your marketing efforts. Full Story: Special Events
Should CEOs use social media? The idea still feels foreign to many corporate leaders. Full Story: Fortune
How to Create a Social Media Marketing Plan in 4 Steps
Anyone can post pictures on social media, but brands that understand and plan their marketing efforts see the real results of social media marketing. Full Story: The Motley Fool
SEARCH ENGINE
Using The Jobs To Be Done (JTBD) Framework For SEO Content
JTBD is unique because it centers around the job – not the customer or user. Apply this perspective to content marketing to increase sales. Full Story: Search Engine Journal
WordPress SEO Quick-Start Guide: Three Key Strategies For Success
Anyone running a WordPress website is probably familiar with the term WordPress SEO. Full Story: Forbes
How Keyword Clustering Powers SEO
Keyword research has changed a lot in the past few years. Instead of targeting a single keyword string, we now create reader-centric content that answers search queries. Full Story: Practical Ecommerce
5 Skills Required for Effective SEO in 2022
There are some essential skills every digital marketer novice needs to become an effective SEO practitioner. Among these skills are Organisation, Research, and Flexibility. Google will always find value in quality content. Full Story: Madison Graph
MOBILE MARKETING
Top 10 Mobile App Development Companies You May Find Beneficial
With over a decade of experience in developing mobile apps, the company gained expertise in producing efficient apps with efficient coding standards that will help you succeed. Full Story: Hindustan Times
4 tips for managing budget spend for marketing
Marketing is something that every business has to now invest in. With so much competition and the rise of the internet, businesses need to find ways to get their message out to customers and to a new audience. Full Story: Mobile Marketing Magazine
How to Use the FreshBooks Mobile App in Your Small Business
The FreshBooks mobile app takes invoicing and expense tracking on the road. Business owners can keep their books updated while away from the office. Full Story: The Motley Fool
IAA rolls out transport function via mobile app
The company recapped in a news release that IAA Transport’s desktop solution was introduced on its website in September in an effort to streamline the vehicle transport process fully with a global branch-to-doorstep delivery solution. Full Story: Auto Remarketing
DIGITAL SIGNAGE/ SCREEN MEDIA
4 Tips to Send the Right Message With Digital Signage Advertising
Have you ever been frustrated with an outdated menu? Spent way too much time in a shopping mall searching for a specific store? Full Story: Software Advice
Survey: OOH ads beat counterparts in consumer action
The findings show that despite making up only 4.1 percent of total ad spend in 2021, consumers associated OOH with a similar or greater share of action compared to competitive media, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
Email Marketing Best Practices to Drive Revenue
Email is a really effective marketing channel. According to Lyfe Marketing, the median email marketing return on investment (ROI) is 122%. Full Story: The Motley Fool
The Top 10 Email Marketing Software for Small Businesses in 2022
Email marketing software helps you create personalized, tailored email campaigns that target different stages of the customer lifecycle, whether you want to win back a customer with a discount or welcome a new subscriber to your email list. Full Story: The Motley Fool
E-COMMERCE
E-Commerce Capabilities Will Help Reduce Friction in the Buying Process
Manufacturing buyers have evolved from legacy sales channels of personal sales networks and trade shows to doing the vast majority of their research online before they even talk to a prospective seller. Full Story: IndustryWeek
7 Reliable E-Commerce Strategies for Your Small Business
Using the right e-commerce strategies for your small business can take your company to the next level. Full Story: The Motley Fool
PUBLIC RELATIONS
Digital PR Strategies for 2022
Learn the value of developing a digital PR strategy and the best practices that will help you achieve a good ROI and boost your SEO visibility. Full Story: The Motley Fool
How to make sure your QR code doesn’t become a PR nightmare
How to make sure your QR code doesn’t become a PR nightmare … Full Story: Protocol
MARKET RESEARCH
Accelerate Innovation With A New Approach To Market Research
Market researchers need a way to gain high-quality insights in a more convenient way. Full Story: Forbes
WEB DEVELOPMENT
Google Firebase speeds developer process with new features
The new Firebase additions may not excite developers, but they do add some much-needed functionality to the platform. Full Story: TechTarget
5 Reasons Why WordPress Is Still the Most Popular Website Builder in the World, According to Experts
WordPress is the fastest-growing content management system since 2011. Full Story: WFMZ
MARKETING AUTOMATION
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
ANALYTICS & BUSINESS INTELLIGENCE
Creating a B2B Marketing Budget: Quick Tips
HubSpot is known for its email marketing, analytics, and scheduling features. Ahrefs: Ahrefs is a known B2B Marketing tool used to drive different SEO goals for… Full Story: MarTech Series
5 Essential Social Media Analytics Tools for 2022
Here, we help you choose from a select list of the five best options. Full Story: The Motley Fool
BRANDING AND DESIGN
A Small Business Guide to Email Branding
Don’t let email marketing be an afterthought. Full Story: The Motley Fool
5 Traits to Measure Your Brand’s Health
Concerned about brand awareness? Story: Entrepreneur
VOICE STRATEGIES
Will AI For Sales Replace Salespeople?
Using artificial intelligence, your favorite voice assistant, such as Alexa or Siri, understands the user’s words and responds in kind. Full Story: CIO Review