By Integrated Marketing Platform | August 29, 2022 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
6 Questions to Create Your First Marketing Strategy
You’ve got something great to share with the world, but how do you get customers to pay for it? Start here. Full Story: Entrepreneur
5 sales and marketing books you won’t want to put down this fall
Start the fall season with these helpful new business books that offer some excellent tips for excelling in your career. Full Story: CBT Automotive Network
How to get the most effective results from including ABM in your marketing mix
B2B marketing is rapidly changing thanks to the prolonged impact of the pandemic, and the acceleration of the digital transformation the world over. Full Story: Marketing Interactive
B2B Marketing Trends: The Top Seven Focus Areas
The world we operate in today is far more complex than it has ever been for B2B marketing professionals. Full Story: Forbes
Influencer marketing: how brands can partner with creators to succeed in audio advertising
As the old Apple tagline goes, ‘there’s an app for that’. Full Story: The Drum
How To Adapt Your Marketing To Attract Consumers In Troubled Economic Times
If the predicted upcoming recession becomes our reality, then yes, it will be unlike previous ones—because all recessions are. Fully Story: Forbes
Do aspiring marketers misunderstand marketing?
The question of whether the marketing profession is attracting the talent it needs to thrive in 2022 and beyond is a topic up for debate. Full Story: Marketing Week
Right ecosystem needed for marketing revolution
Having the right marketing ecosystem is needed to reach top marketing results, and the Covid-19 pandemic has led to a revolution that allowed marketers to do that. Full Story: Bizcommunity
SOCIAL MEDIA
Selling on social media is an art – have you mastered it yet?
Just existing on social media is not enough. You need to use the right mix of organic marketing and dynamic ads to find prospects. Full Story: The Drum
New Study Highlights the Usage of Social Media Platforms for News Content Around the World
Whether you like it or not – whether you use social platforms for this purpose or don’t – Full Story: Social Media Today
Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping
Live shopping will also remain active and in-development on Instagram, so it’s not abandoning the process entirely. Full Story: Social Media Today
How your business can get the most out of paid social media advertising
Maintaining an organic social media presence is important for all SMEs wanting to establish their brand. But it also comes with limitations. Full Story: SmartCompany
SEARCH ENGINE
17 SEO Best Practices For Better Ranking
Explore 17 fresh ideas about SEO best practices to help your websites perform at their best with experts from Yoast, WordPress, and Duda. Full Story: Search Engine Journal
Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts
Coding knowledge turns a good SEO into a great one who’s better able to stay ahead of the competition. Full Story: Search Engine Journal
How small retail businesses can utilise SEO
As a small retail business, appealing to your target audience is everything. Full Story: Retail Technology Innovation Hub
Beyond the Search Engine: Shape Your Own News Feed
Recently, we discussed the world beyond Google, in which a variety of easily accessible search engines offers you a choice of different advantages. Full Story: Mind Matters
MOBILE MARKETING
Understanding the customer journey on a mobile app
Customers’ journeys can vary based on the channels they use to interact with brands. For mobile apps, points of purchase, UX and easy onboarding are critical. Full Story: TechTarget
Mobile users are now spending 4-5 hours per day in apps
Although the mobile app boom driven by pandemic lockdowns has long since passed, consumers’ mobile usage is still growing. Full Story: TechCrunch
Thousands of Mobile Apps Leaking Twitter API Keys
New finding comes amid report of overall surge in threats targeting mobile and IoT devices over the past year. Full Story: Dark Reading
As virtual, mobile shopping take root AR crucial for successful holiday season
With the holiday season ahead retailers should prioritize deploying AR shopping to enhance mobile experiences. Full Story: Retail Customer Experience
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH: advertising’s big opportunity?
Most DOOH media lives in static locations. Full Story: ExchangeWire
Top Three Considerations for Investing in DOOH
Digital out-of-home advertising (DOOH) isn’t new — in fact, in 2020, the global DOOH ad market was worth approximately $41.06 billion. Full Story: MarTech Series
EMAIL MARKETING
3 Tips to Keep in Mind When Making Your Next Email Service Provider RFP
Ah, the noble RFP—an acronym that’s so well known in email marketing that it barely needs an introduction. Full Story: Solutions Review
Top 5 Best Email Verification Tools for Your Marketing Campaigns in 2022
Many people claim that email has been forgotten or has become an obsolete mode of communication since the advent of social media and messaging apps. Full Story: Tech Times
E-COMMERCE
As e-commerce demand slows, Shopify bets big on fulfillment
Shopify is strengthening its logistics capabilities as it looks to counteract a slowdown in demand for the goods that flow through its fulfillment network. Full Story: Supply Chain Dive
Better E-Commerce Stock: Shopify vs. Etsy
However, Shopify and Etsy have been terrible investments in 2022 after crushing the market in the past two years. Full Story: The Motley Fool
PUBLIC RELATIONS
3 Reasons Why the Whole Team Needs to Be Part of Your PR Strategy
A shared understanding of your organization’s communications strategy will enable your full team to hit more goals, contribute to business-boosting narratives and feel confident in times of tumult. Full Story: Entrepreneur
Break Through the Noise: 5 Hacks to Boost Your Public Relations Efforts in a Noisy Digital World
The digital age of marketing is saturated with ineffectual marketing asking for your attention and failing to make an impact. Full Story: Entrepreneur
MARKET RESEARCH
It’s Time to Refresh Your Market Research: How to Get Started
Most entrepreneurs prioritize market research when they’re first starting their business. They take time to dive into their ideal clients’ likes, wants, and needs. Full Story: Special Events
WEB DEVELOPMENT
15 Good Reasons to Use Python in Web Development
Python is one of the most popular coding languages and its main purpose is for web and software development. Full Story: RS Web Solutions
How To Build a Career in Web Development
There’s no denying that the world of work has changed significantly over the past 20 years. Full Story: Gizmodo Australia
MARKETING AUTOMATION
Artificial intelligence predicted to transform digital advertising
Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Full Story: Moonshot News
The human behind the data: how to create meaningful connections through a modern CRM
But while a lot of these metrics give marketers like me an indication of how people like you are acting now (and therefore what you might do in the future), these data signals are only a two-dimensional picture of you. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
How Big Data Can Be Used to Determine Cross-Selling Readiness Of Your Customers
The use of big data in cross-selling can help organizations sell more products and services to their existing customers. Full Story: BBN Times
Marketing Analytics and The Modern Marketer
Watching your analytics closely will lead to more conversions. Full Story: MarTech Series
BRANDING AND DESIGN
How to Choose a Business Name, According to Branding Experts
If you clicked on this story, there’s a good chance you’re seriously thinking about launching your own interior design firm. Full Story: Architectural Digest
14 Things To Keep In Mind When Branding During A Crisis
A crisis can strike at any stage of a company’s growth. Full Story: Forbes
VOICE STRATEGIES
Alexa, what is Artemis 1? Epic NASA mission carrying voice assistant tech to the moon
An Alexa-enabled assistant named Callisto could change how astronauts interact with their spacecraft. Full Story: Space.com