By Integrated Marketing Platform | September 14, 2022 | Uncategorized,
MARKETING STRATEGY
15 Key Priorities To Keep In Mind When Revamping A Marketing Funnel
A company’s marketing funnel is the framework of buying stages—from attraction to conversion—it creates for its prospects to follow. Full Story: Forbes
How To Sharpen Your Marketing Strategies And Improve Business Outcomes With Predictive Modeling
Are you still using traditional marketing tactics to interact with customers? Full Story: Forbes
Twitter Shares New Tips and Insights to Assist in Holiday Marketing Plans
And there’s a range of dates and events to plan for, as outlined by Twitter, which has launched an updated holiday planning guide to help brands map out their tweet marketing strategy. Full Story: Social Media Today
Everything You Need to Know About the Marketing Funnel
Marketing is one of the most crucial aspects of being successful in business, especially for smaller businesses or start-ups. Full Story: Ball State Daily
How Marketers Can Upskill for the AI Economy
From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. Full Story: CMSWire
8 tips for advertising and marketing on Facebook
Just getting started with advertising on Facebook? These tips will help you improve your efforts in no time. Here’s what we know… Full Story: Hypebot
What’s the most expensive marketing mistake you’ve ever made? Pulse
Whether it was billboards and shopping carts or a pricey digital marketing campaign, what was your most expensive marketing mistake? Full Story: Inman
The role of B2B marketing in sales enablement
The digital world and the proliferation of channels have created an opportunity for PR to perform more cohesively across the organisation. Full Story: Raconteur
SOCIAL MEDIA
Social Media Can Help Your Business Prosper
In today’s climate, the social media apps that help my business connect with people the best are Facebook, Instagram, Twitter, Tik Tok, YouTube, LinkedIn, and Reddit. Full Story: Inc. Magazine
Instagram Scales Back In-Stream Shopping Elements as it Re-Examines its Approach
Try as social platforms might, they just haven’t been able to make ‘fetch’ happen. Full Story: Social Media Today
Is social media for self-promotion over? Creatives reveal their honest thoughts
No, you’re not imagining it. In 2022, social media increasingly sucks for sharing content and finding work. Creatives share their views on the way forward. Full Story: Creative Boom
How to Keep Up With Social Media as It Shapes E-Commerce
Social media is drastically affecting e-commerce sales and there are a few things to note if you want your business to keep up. Full Story: Inc. Magazine
SEARCH ENGINE
Best SEO Agencies to Boost Your Business in 2022
If you want to increase your brand’s online visibility and consistently drive qualified organic traffic to your website, you must optimize all of your content for search engines. Full Story: Business 2 Community
Google Helpful Content Update Improves Customer Experience and SEO Strategy
Google announcing its search engine algorithm updates has become less of a major news story over the years. Full Story: CMSWire
Meta Lists 4 Ranking Signals For Video On Facebook
Meta uses these four signals to understand which videos deserve to be shown to more people on Facebook. Full Story: Search Engine Journal
How to do a competitive analysis for local SEO
Here’s how to identify your top local competitors on search engines and determine what it will take to outrank them. Full Story: Search Engine Land
MOBILE MARKETING
Report: Mobile app updates take longer than marketers expect
More than 90% of developers and marketers say waiting to get app enhancements to market significantly impacts their business, and 96% of marketers are reliant on developer resources and app updates to improve user experiences. Full Story: VentureBeat
10 Facebook Mobile App Settings Worth Trying
Facebook’s mobile app comes with a few unique settings, including ones worth trying out for a better mobile experience. Full Story: MakeUseOf
Top 5 Best Mobile App Development Companies in 2022
Everywhere you go, not one person won’t be glued to their phones. Most people may dislike that, but this is where businesses have a vantage point. Full Story: Tech Times
Taxonomies for Mobile Marketing: Best Practices
By creating a clear taxonomy, marketers will best be able to see how their mobile marketing efforts are working and where there are… Full Story: CMSWire
DIGITAL SIGNAGE/ SCREEN MEDIA
Google move with digital out-of-home ads could benefit charities’ campaigning
Google has made digital out-of-home ads available to all Display & Video 360 users. This includes screens in public places such as stadiums, airports, bus stops, shopping centres, lifts, taxis and more. Full Story: UK Fundraising
The Evolving Case for Digital Signage
It offers possibilities but needs some tech, and business savvy. Full Story: GlobeSt
EMAIL MARKETING
10 More Common Email Marketing Mistakes — And Solutions
Email is likely never going away. But email marketing mistakes can. Here are 10 more common email marketing mistakes with fixes. Full Story: CMSWire
In the year 2020, the global email marketing revenue was $7.5 billion. Full Story: PR Daily
E-COMMERCE
How to future proof your e-commerce business
It won’t be news to you that online commerce has transformed, with unprecedented speed, in recent years. Full Story: The Drum
E-Commerce Popularity Ignites Growing Investment In Warehouse Automation
It’s no secret that e-commerce has skyrocketed in the past few years. Fueled by the global pandemic, a study from US Census Bureau showed that ecommerce grew 43% in 2020. Full Story: Forbes
PUBLIC RELATIONS
5 Types Of Public Relations You Need To Know
When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Full Story: Forbes
Digital PR Strategy: Building a Kickass Campaign
There’s no real template for building an amazing digital PR strategy. Decide what really matters to your organization with this guide. Full Story: Search Engine Journal
MARKET RESEARCH
It’s customary to have questions in mind before releasing a new product. For example, we often wonder how the market will respond to our products. Full Story: ReadWrite
WEB DEVELOPMENT
Why the web framework hype train is always moving
JavaScript frameworks are a useful tool for developers because they help developers be more efficient by eliminating the need to rewrite boilerplate code for a new app or download individual libraries. Full Story: SD Times
8 Web Development Trends to Follow
Since the inception of the internet in 1983, many web development tools have been introduced to simplify complex processes. Full Story: DevOps
MARKETING AUTOMATION
Every day, startups are emerging with innovative solutions to help businesses succeed using marketing automation software. Full Story: MarketingProfs
Top Innovative Artificial Intelligence (AI) Powered Startups Based in Australia
AI is changing the landscape of technology all around the world. So many companies are using AI to solve real-world problems and make our lives easier. Full Story: MarkTechPost
ANALYTICS & BUSINESS INTELLIGENCE
Complex data is not helping marketers
The survey was aimed at learning how marketing is changing and what leaders expect for the future. Full Story: BusinessLIVE
10 YouTube analytics tools to improve your marketing in 2022
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Full Story: Sprout Social
BRANDING AND DESIGN
The key branding mistakes to avoid
Bob Sheard, the founder and co-owner of branding agency Fresh Britain tells MT the key branding mistakes leaders should avoid. Full Story: Management Today
Employee branding: Critical to customer experience
Employee branding is a critical component of the customer experience. When employees are treated fairly and feel empowered, they deliver better experiences for customers. Full Story: Bizcommunity
VOICE STRATEGIES
Siri and I have a love-hate relationship. We get along sometimes, until it decides to have a mind of its own and show me it really never deserved my trust. Full Story: ZDNet