Calgary’s Best Integrated Marketing Agency – Insights April 1, 2024

By Integrated Marketing Platform   | April 01, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The Top 10 Marketing Data Challenges For B2B Businesses In 2024

In 2024, a year marked by global political tensions, economic uncertainties and increasing data regulation, Full Story: Forbes

15 Performance Marketing Insights To Pay Attention To In 2024

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. Full Story: Forbes

How Marketing Integration Boosts Cross-Channel Success

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. Full Story: Forbes

5 Ways SaaS is Changing Digital Marketing

SaaS is not just about convenience; it’s a smart move that helps businesses save on IT costs. Full Story: Entrepreneur

Navigating AI In Marketing: Balancing Innovation With Integrity

The marketing landscape is constantly evolving, with AI standing out as a powerful tool for personalization, Full Story: Forbes

Content Marketing Statistics for 2024

The data shaping content marketing paints a picture of transformation and strategic shifts. Full Story: Forbes

How Augmented Reality Could Revolutionize Your Marketing

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Full Story: Entrepreneur

SOCIAL MEDIA

How To Get Better At Social Media Marketing So You Can Actually Make More Sales

We’ve all heard that saying – that genius is 1% inspiration and 99% perspiration (most commonly attributed to Thomas Edison). Full Story: Forbes

50+ Social Media Video Marketing Statistics for 2024

Videos are quickly overtaking all other forms of content on social media. Full Story: sproutsocial

20 Awesome Examples Of Social Media Marketing

Successful social media campaigns have one thing in common: They provide value to their audience. Full Story: Search Engine Journal

24 must-know Pinterest stats for marketers in 2024

Pinterest is a visual social media platform great for many different industries and types of brands. Full Story: sproutsocial

The Biggest Social Media Updates for 2024

Don’t miss a beat with our live guide to the biggest social media news of 2024, updated monthly. Full Story: plannthat

What is Live Streaming on Social Media?

Many social media platforms, including Facebook and Instagram, have added livestreaming functionality. Full Story: Business.com

SEARCH ENGINE

Local SEO in 2024: 6 simple ways to dominate local search

New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign. Full Story: Search Engine Land

The Future of SEO: Ethical Practices and AI Integration in 2024

Are you tired of using outdated SEO practices that fail to keep up? Full Story: CustomerThink

How To Adapt SEO Strategies To Better Appear In Google SGE

How can you adapt your SEO strategy to appear better in Google SGE? Check out some research and tactics to prep you for upcoming changes. Full Story: Search Engine Journal

Scalable AI Tools For SEO: A Quick Guide For 2024

2024 marks the rise of scalable AI tools. Find out how AI models are driving innovation and transforming user experiences. Full Story: Search Engine Journal

Beyond Keywords: Exploring the Depth of SEO’s Role in Digital Marketing Strategies

In the realm of digital marketing, Search Engine Optimization (SEO) has long been hailed as the cornerstone of online visibility and success. Full Story: Tech Bullion

MOBILE MARKETING

The Best Text Message Marketing Services of 2024

Text marketing campaigns get far greater engagement from customers than email marketing campaigns do. Full Story: Business.com

67 Mobile Marketing Statistics: Unlocking the Power of Mobile Advertising

Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. Full Story: Small Business Trends

DIGITAL SIGNAGE/ SCREEN MEDIA

Data-driven technologies continue to underpin digital signage trends in 2024

2024 promises to be the year of data-driven technologies. Full Story: Digital Signage Today

How to use digital signage to transform your workplace and engage your employees

Businesses know that digital signage is a powerful tool for customer engagement, Full Story: Digital Signage Today

EMAIL MARKETING

Email Marketing Trends in 2024 and How Can You Follow Them

Email marketing is evolving in many directions, Full Story: The Recursive

10 Best AI Email Generators (March 2024)

In an era where digital communication reigns supreme, Full Story: unite.ai

Everything You Need to Know about Email Marketing

Email marketing is the promotion of products using email newsletters. Full Story: Big News Network

Do’s and Don’ts of email marketing in 2024

In the world of digital marketing, email still holds an important position. It is an impactful marketing strategy for businesses to engage with their audience. Full Story: Nerdbot

E-COMMERCE

35 E-Commerce Statistics of 2024

If you’re looking for a way to boost your sales and take your business to new heights, e-commerce should be on your radar. Full Story: Forbes

From Broken To Open: Web3 Credential Networks In E-Commerce

Shopping for products online isn’t always the most personal experience. Full Story: Forbes

A Reality Check On AI: Hype Vs. Reality In E-Commerce

Our newsfeed is continuously bombarded with eye-catching headlines such as “ChatGPT provided better customer service than his staff. Full Story: Forbes

Who Uses Dark Patterns? A Breakdown Of E-Commerce Bad Practices

Every day, millions of online shoppers face substantial risk of unwittingly giving too much away – money, information, privacy. Full Story: Forbes

Shipping And Logistics: Behind The Scenes Of A Small E-Commerce Brand

According to the Bureau of Labor Statistics, a record number of new small businesses were formed in 2020. Full Story: Forbes

PUBLIC RELATIONS

Using Al and Data in Digital PR Campaigns: Tips and Ideas

Successful companies use technology, including social media, for targeted online marketing. Full Story: Martech Outlook

WEB DEVELOPMENT

10 Best AI Website Builders (March 2024)

The landscape of website building has undergone a radical transformation with the advent of artificial intelligence (AI). Full Story: Unite.Ai

How to Become a Blockchain Developer | Must-have skills

Blockchain technology is poised to revolutionize the way the digital world handles data and does business. Full Story: simplilearn

Best Free Website Builders Of 2024

Your business needs a website—full stop. Full Story: Forbes

Best Programming Language for AI

As it turns out, there’s only a small number of programming languages for AI that are commonly used. Full Story: sitepoint

10 Best No Code App Builders (March 2024)

In the ever-evolving landscape of technology, the rise of no-code app builders stands as a testament to the democratization of app development. Full Story: Unite.Ai

MARKETING AUTOMATION

Navigating AI In Marketing: Balancing Innovation With Integrity

The marketing landscape is constantly evolving, with AI standing out as a powerful tool for personalization, Full Story: Forbes

Optimizing Growth Marketing with Self-Evolving AI Algorithms

Artificial intelligence (AI) has won its fair share of acclaim in the web of technological advancements. Full Story: Solutions Review

AI in marketing: Examples to help your team today

It’s not a question of ‘if’ AI will deliver value for your team, but ‘where.’ Here are areas and functions to consider. Full Story: Martech

ANALYTICS & BUSINESS INTELLIGENCE

Business Intelligence for Digital Marketing

Discover how to transform your digital marketing using Business Intelligence and harness the power of data to meet the challenges of today’s businesses. Full Story: DataScientest

8 In-demand Business Intelligence Jobs in 2024

Explore In-demand Business Intelligence Jobs in 2024. Full Story: Analytics Insight

BRANDING AND DESIGN

Crafting Your Digital Employee Branding Strategy: The 2024 Guide

In the age of social media, employee branding is inevitable, whether you’re actively planning for it or not. Full Story: TechFunnel

Create a Brand Identity That Will Help Your Business Thrive

AI-driven branding is not enough to make your company stand out. Invest time and money into a real, unique brand. Full Story: Inc

10 Best AI Photo Editing Tools (March 2024)

In the ever-evolving landscape of digital imagery, AI photo editing tools offer an array of functionalities that transform the art and efficiency of photo editing. Full Story: Unite.Ai

VOICE STRATEGIES

What is Bixby? How to use Samsung’s AI assistant

We’ve all heard of Alexa, Google Assistant, and Siri, but what’s all the fuss about this Bixby character? Full Story: digitaltrends

The best Alexa speakers in 2024

How to pick the best Alexa speaker for your home. Full Story: tom’s guide

Bixby vs. Google Assistant: Which AI is better for you?

The world of AI has seen tons of innovation recently, with ChatGPT and OpenAI stealing much of the spotlight over the past year. Full Story: digitaltrends

Engage with Integrated Marketing Platform’s Other Operations:

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro