Calgary’s Best Integrated Marketing Agency – Insights February 26, 2024

By Integrated Marketing Platform   | February 26, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Transforming Digital Marketing Strategy: Shoppable Channels And Inbox Commerce

As we navigate the shopper “attention recession” and the evolving demands of a frictionless shopping experience, Full Story: Forbes

Why The Marketing Funnel Is Dead (And How To Evolve)

For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) Full Story: Forbes

How to create a diversity and inclusion marketing strategy

Diversity marketing helps organizations attract new customers, but to implement a strategy, Full Story: TechTarget

How to supercharge your marketing strategy with AI automation

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, Full Story: sproutsocial

5 Creator Marketing Trends Set To Take Off In 2024

The creator economy is thriving, proving its worth to brands worldwide. Full Story: Forbes

SOCIAL MEDIA

Why Leading Brands Should Adopt A Social-Out Approach To Marketing

Brand leaders are embracing a new paradigm for e-commerce, and a new term has entered the zeitgeist to capture it: social-out. Full Story: Forbes

27 TikTok statistics marketers need to know in 2024

As you add new or emerging platforms to your overall marketing strategy, Full Story: sproutsocial

Instagram Lead Generation Strategy

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? Full Story: SocialMedia Examiner

Check out the Top 5 Social Media Marketing Challenges and Solutions to Overcome Them

Crafting a successful social media marketing campaign. Full Story: Market Realist

SEARCH ENGINE

2024 SEO Checklist

You’ve likely heard the acronym SEO, but what does it really mean, and how can it catapult your website to the coveted first page of Google search results? Full Story: Forbes

7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond

Despite the current changes in the digital marketing landscape, SEO remains essential. Bolster your SEO strategy with these seven actionable SEO insights. Full Story: Search Engine Journal

Five Powerful SEO Techniques To Drive Traffic In 2024

Search engine optimization (SEO) is one of the best ways to propel online success. Full Story: Forbes

Revolutionizing SEO With Google’s Search Generative Experience

Delve into the intricacies of Google SGE and the potential of AI in SEO. Full Story: Search Engine Journal

Link building in 2024: 12 ways to win or fail

Navigate the dos and don’ts of link building today. Maximize your website’s potential with effective backlinking practices. Full Story: Search Engine Land

Top 3 SEO Checklists For On-Page & Technical SEO In 2024

Elevate your SEO implementation with SEO checklists, templates, and automated insights. Perfect for boosting SEO efficiency and ROI in 2024. Full Story: Search Engine Journal

MOBILE MARKETING

Stay ahead of the game: 5 mobile marketing trends to look out for in 2024

2024 is here, and with it comes many fresh ideas and opportunities for refining your app marketing strategy. Full Story: Mobile Marketing

Mobile-first marketing strategies for modern consumers

We’re all aware of how much mobile devices are used for internet access today, Full Story: SmartBrief

Mobile Video Advertising Explained (2024 Guide)

In today’s digital age, mobile video advertising has become an essential component of any successful marketing campaign. Full Story: NewsReports

DIGITAL SIGNAGE/ SCREEN MEDIA

Outdoor Digital Signage: Navigating the Benefits and Challenges

In the constantly changing world of advertising and communication, outdoor digital signage has emerged as a powerful tool for businesses and public spaces alike. Full Story: DigitalSignageToday

The Digital Signage Revolution: A Glimpse into the Future of Retail and Communication

Discover the transformative impact of the standalone digital signage market, Full Story: bnn

EMAIL MARKETING

10 Email Marketing Tips To Grow Your Business in 2024

Email marketing allows you to communicate with your customers in a personalized way. Full Story: Forbes

How to survive (and learn from) email marketing mistakes

Learn how to deal with mistakes, analyze what went wrong and move forward from errors while maintaining a candid, accountable team culture. Full Story: Martech

20 Top Email Marketing Tools for 2024 and Why

As marketers, we hold one common goal – to generate business for our companies or clients.  Full Story: simplilearn

Key Factors for a Successful Email Marketing Campaign

Email marketing was once a labor-intensive, spreadsheet-driven manual procedure. However, with the advent of technology, Full Story: Martech Outlook

E-COMMERCE

E-Commerce SEO in 2024: A Beginner’s Guide

Search engine optimization (SEO) strategies are necessary if you want to have a successful e-commerce business. Full Story: Forbes

Wix Vs. Shopify For E-Commerce Businesses

Comparing Wix vs. Shopify pits two e-commerce-friendly website builders against each other. Full Story: Forbes

Elevate Your E-commerce Business with Magento and Zoho Inventory Integration

In the fast-paced world of e-commerce, businesses constantly seek innovative solutions to streamline their operations and enhance customer experiences. Full Story: Hackernoon

The Future Of E-Commerce: How Digital Innovations Will Shape International Trade In 2024

Back when online shops first emerged on the internet, businesses only had to worry about shipping and selling to consumers in their own country. Full Story: Forbes

How to use successful SEO and E-commerce strategies in online stores

This article delves into the symbiotic relationship between Search Engine Optimization (SEO) and e-commerce in the dynamic world of online stores. Full Story: AZ BigMedia

PUBLIC RELATIONS

The Future Of PR Is Flexible Work Options

Since the pandemic, our day-to-day business and personal interactions have demanded more care, Full Story: Forbes

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Full Story: Entrepreneur

Understanding Digital Public Relations: How To Maximize The Connection Between PR And SEO

A public relations strategy is crucial for managing a reputation, increasing awareness and building credibility. Full Story: Forbes

WEB DEVELOPMENT

PHP or Python: Web Language for 2024

Exploring the most suited Web language in 2024:  PHP or Python. Full Story: Analytics Insight

How to Become a Backend Developer – A Complete Guide

Web development, as a career, is experiencing strong growth. Full Story: simplilearn

How To Host Your Own Website (2024 Guide)

As advanced as it may initially sound, anyone can host their own site. Full Story: Forbes

Node.js vs JavaScript – What’s Right for You in 2024?

Are you curious about coding but unsurе if Nodе.js or JavaScript is the way to go? Full Story: simplilearn

MARKETING AUTOMATION

Biggest Marketing Automation Myths and Tips

Marketing has been an evolving function of any business. Full Story: MartechSeries

How to supercharge your marketing strategy with AI automation

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, Full Story: sproutsocial

9 Best AI Marketing Tools in 2024

How can AI marketing tools benefit your business? Explore our curated list for 2024. Full Story: eWeek

ANALYTICS & BUSINESS INTELLIGENCE

10 “Best” AI Tools for Business (February 2024)

Artificial intelligence (AI) technologies have opened up countless new opportunities for every size business across the globe. Full Story: Unite.Ai

Choosing the Best BI Tool: Power BI vs Python vs R

Power BI, Python, or R: Deciphering best business intelligence tool for your needs. Full Story: Analytics Insight

Integrating Power BI with Office 365 for Enhanced Productivity

Increase productivity: Discover the benefits of integration of Power BI with Office 365. Full Story: Analytics Insight

BRANDING AND DESIGN

Why You Need a Brand Style Guide (Even If you Think You Don’t)

Today’s customers expect more from the businesses they choose. Full Story: MarketingProfs

Best graphic design software of 2024

Find the best graphic design software for your creative process. Full Story: techradar

Why personalisation is the new branding mantra for businesses

Customised shoes, personalised drinks and specialised menu offerings. Full Story: SmartCompany

How to Make a Logo Using Midjourney

Here’s how to use Midjourney to create a fantastic logo for your next project. Full Story: Make Use Of

VOICE STRATEGIES

Google adds useful Assistant feature to Gemini

Google isn’t just promising to fix Gemini, it’s actually doing it. Full Story: androidcentral

Protect your personal data: how to secure an Alexa device

Smartphones, smart displays, video doorbells, robot vacuums — the list of devices that sync with Amazon Alexa is shocking. Full Story: digitaltrends

7 things you should never ask Siri, Google Assistant or Alexa

You’re suddenly thrown into a situation where you must perform CPR to save a life. Full Story: USA Today

Engage with Integrated Marketing Platform’s Other Operations:

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Best Marketing Agency in Hamilton:
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Best Marketing Agency in London, Ontario:
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Best Marketing Agency in Montreal:
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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro