Calgary’s Best Integrated Marketing Agency – Insights January 29, 2024

By Integrated Marketing Platform   | January 29, 2024 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Making Marketing Better: How Values Are Disrupting Demographics

What if marketers and advertisers had access to a database that maps values worldwide, Full Story: Forbes

To Win People Over In Marketing, You Need More Than Data

In nearly every aspect of life, and certainly in business, building and maintaining trust is paramount. Full Story: Forbes

10 “Best” AI Marketing Tools

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Full Story: Unite.ai

40 Tips for Creating Great Marketing Videos

In recent years, videos have been making inroads in digital marketing, Full Story: Small Business Trends

This Marketing Strategy Will Save You Money and Convert More Web Visitors

Content marketing is about creating and distributing valuable, Full Story: Instore

15 Ways AI Helps Comms Teams Improve Their Marketing Efforts

Since ChatGPT first disrupted the world a little over a year ago, companies have been looking for ways to harness generative AI tools to save time, Full Story: Forbes

Ethical Marketing Practices for Businesses of All Sizes

“Ethical marketing practices.” Surely the phrase is an oxymoron. Or is it? Full Story: MarketingProfs

SOCIAL MEDIA

Setting Goals For Social Media And Making Them SMART

Master the art of goal-setting for social media with ease. Full Story: Search Engine Journal

5 Best Social Media Management Tools (2024)

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Full Story: Forbes

10 Best AI Tools for Social Media (January 2024)

Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Full Story: Unite.ai

How to protect your privacy from targeted social media marketing

Have you ever looked up banana phone cases in Google, then, while you were scrolling through Instagram, you saw five ads for yellow phone cases? Full Story: Wsav

Social Media Strategies to Get More Followers and Sell More Products

Entrepreneur’s VP of Social Media Sana Ali shares tricks and strategies you can use to supercharge your social media efforts and boost your business. Full Story: Entrepreneur

A Guide to Crafting and Executing a Winning Social Media Marketing Strategy

Social media has evolved into a formidable platform for brands aiming to establish their footprint, connect with their audience, enhance SEO, and generate sales. Full Story: newscase

SEARCH ENGINE

Google’s SEO Starter Guide Set For A Major Update

Google is revamping its official SEO Starter Guide, streamlining advice for modern website owners, and simplifying complex topics. Full Story: Search Engine Journal

5 SEO Strategies to Embrace in 2024

Five SEO experts weigh in on five big ideas to prioritize in 2024. Full Story: Cmswire

How to Use SEO Like a Big Business — On a Small Business Budget

The giants in your field likely have correspondingly huge online marketing budgets, Full Story: Entrepreneur

10 SEO Problems You Never Knew You Had – And How To Solve Them

Wondering why you’ve lost your top-ranking keywords? Full Story: Search Engine Journal

Why Google May Rank AI-Generated Content Over Original News

Is Google “boosting” AI-generated content above real journalism? Full Story: Search Engine Journal

9 SEO Myths to Say Goodbye to in 2024

Here are the most common SEO myths that may be hurting your rankings. Full Story: Entrepreneur

MOBILE MARKETING

Preparing for your first mobile app launch? The essential 5-step checklist

Let’s travel back to 2008. The App Store is but a mere twinkle in Steve Jobs’ eye. Full Story: TechAeris

11 Mobile Apps for Customer Management

With a smartphone and the right app, an entrepreneur or exec can manage customers and prospects on the go, Full Story: PracticalEcommerce

DIGITAL SIGNAGE/ SCREEN MEDIA

Why every modern airport and transportation hub uses digital signage and touchscreens

Digital signage, touchscreen, and mobile technology is already prevalent across airports and transportation hubs, Full Story: Digital Signage Today

How to Develop Digital Signage Content for Trade Shows

Elevate your trade show presence with dynamic and captivating content for digital signage. Full Story: Digital Signage Today

EMAIL MARKETING

The art of running an email strategy assessment

New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset. Full Story: Martech

Top 10 Email Marketing Services for Small Businesses in 2024

In a digital world where small businesses strive to make a lasting impression, email marketing stands out as an invaluable tool. Full Story: itm

3 keys for email marketing in 2024: AI, change, learn

Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Full Story: Martech

10 Best AI Email Inbox Management Tools

In the age of information overload, managing emails can be a daunting task. Full Story: Unite.ai

How generative AI is impacting email marketing software

Email marketing and the software that supports it are well-established, but that doesn’t mean the space is standing still. Full Story: Martech

E-COMMERCE

Top E-Commerce Trends Changing How We Shop In 2024

Out of the 8 billion people in the world today, 64% use the internet, double the rate from a decade ago. Full Story: Forbes

Nine Tips For Off-Season E-Commerce Success

For e-commerce businesses, sustaining sales momentum throughout the year is crucial for success. Full Story: Forbes

How Small E-Commerce Companies Can Protect Against Vulnerabilities

Security vulnerabilities have significant impacts on e-commerce stores. Full Story: Forbes

5 Reasons To Upgrade Your E-commerce Solutions

E-commerce covers any transaction conducted electronically. In general, this means transactions completed via the internet. Full Story: Talk-Business

Five Criteria for Choosing Your Next E-Commerce Delivery Partner

The journey of an e-commerce package — from warehouse shelves to a customer’s doorstep — directly represents your brand’s commitment to service excellence. Full Story: SupplyChainBrain

PUBLIC RELATIONS

Navigating The Future: 2024 Trends In Public Relations And Integrated Marketing

Gradually, over the course of the last few decades, the PR industry has transformed beyond recognition. Full Story: Forbes

The Three ‘Nos’ Of Startup PR

Every comms and PR professional can attest to hearing some of the same questions and demands over and over again. Full Story: Forbes

Growing Importance of Public Relations

Effective PR remains a linchpin for success, providing the means to connect authentically with diverse audiences and thrive in an ever-evolving environment. Full Story: Martech Outlook

MARKET RESEARCH

Tailored Market Research Approaches Mean Better Audience Understanding

As a market researcher, I am a student of human behavior. Full Story: Forbes

WEB DEVELOPMENT

What Is htmx and How Can It Simplify My Website?

Htmx is nothing like HTML, but it can make it much more powerful. Full Story: MakeUseOf

Top 10 Python Web Frameworks You Should Know in 2024

In the thriving Python ecosystem, an array of potent web frameworks caters to diverse developer needs. Full Story: Analytics Insight

5 Elements Every Website Should Have

We are living in a world where competition has grown fierce, and attention spans are shorter than ever. In this age, Full Story: NerdBot

Python for Beginners: 10 Websites to Learn for Free

In this article, we will introduce you to 10 of the best websites to learn Python for free in 2024. Full Story: Analytics Insight

MARKETING AUTOMATION

Why is marketing automation important?

Marketing automation can eliminate repetitive tasks and create a more personalized customer experience. Full Story: TechTarget

A Step-By-Step Guide For Retention Marketers Developing Their Generative AI Strategy

Are you eager to use artificial intelligence (AI) in your marketing efforts and just not sure where to start? Full Story: Forbes

10 “Best” AI Marketing Tools (January 2024)

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Full Story: Unite.ai

ANALYTICS & BUSINESS INTELLIGENCE

How Power BI Enables Data Analysis and Visualization

A closer look at data visualization using Power BI for advanced data analytics. Full Story: Analytics Insight

What are The Important Topics to Cover in Power BI?

Essential power BI topics for comprehensive data mastery. Full Story: Analytics Insight

How to Integrate Power BI with Microsoft Tools for Data Analysis?

Seamlessly connect Power BI with Microsoft tools enhanced analysis, and collaborative data storytelling. Full Story: Analytics Insight

BRANDING AND DESIGN

How Authentic Personal Branding Compounds

Everything we do has a ripple and compound interest effect, even though we might not be initially conscious of it. Full Story: Forbes

Why Personal Branding Is Crucial for CEOs in Today’s World

Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage. Full Story: Entrepreneur

10 Best AI Graphic Design Tools (January 2024)

The digital design realm is witnessing an upheaval, thanks to the unprecedented influence of artificial intelligence (AI). Full Story: Unite.ai

VOICE STRATEGIES

How to Set Up and Use Alexa on Your iPhone

You don’t need an Echo speaker to use Amazon’s virtual assistant on your iPhone. Full Story: LifeHacker

Amazon Echo Pop vs Echo Dot: Which smart speaker is for you?

Alexa’s newer and smaller Echo Pop is still a powerful bedside smart speaker, but how does it fare against the capable 5th Gen Echo Dot? We compare. Full Story: Pocket-lint

Gboard rolling out Assistant voice typing toolbar on Pixel Tablet

Gboard is following “Write in text fields” and the new physical keyboard UI with an Assistant voice typing toolbar for the Pixel Tablet. Full Story: 9to5Google

Engage with Integrated Marketing Platform’s Other Operations:

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Integrated Marketing Platform Inc.: www.IntegratedMarketing.pro