By Integrated Marketing Platform | April 26, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Tips For Improving Your Facebook Marketing Strategy
Are you looking for a way to spread brand awareness, generate sales, and get more engagement from your target audience? Full Story: Hacker Noon
Five Steps For Lawyers To Improve Their Digital Marketing
Digital marketing provides professionals with the opportunity to grow their businesses and audiences. Full Story: Forbes
Digital Marketing Tips for Local Businesses
One of the best ways to grow your business is by investing in digital marketing. Full Story: Bangkok Post
Why effective marketing in 2021 requires going back to basics: the art of listening
I think it’d be fair to say that everyone has felt at some point over the past 12 months that they’re just about managing to keep their head above water – leading the commercial arm of a large business, I’ve definitely had my fair share of moments. Full Story: The Drum
How To Harness The Power Of Personalization In Marketing
Personalization helps you create a more tailored offer for an individual prospect, which can make them more likely to purchase. Full Story: Forbes
5 summer marketing tips to stand out from the crowd
A personalized, smart online marketing approach can help you differentiate yourself from local competitors. Full Story:
How to Use Video Marketing to Become an Industry Thought Leader
You’ve probably seen the statistics countless times by now: in a digital landscape where your audience is exposed to thousands of advertisements every day, it’s near-impossible to stand out. Full Story: Business 2 Community
Six Advantages Of Pay Per Click Marketing
Pay-per-click is the quickest way for companies to catch up with the progress of their competitors and orient the campaign towards their objectives. Full Story: HostReview
SOCIAL MEDIA
The future of social media is sharing less, not more
We may never leave social media completely. But we will control which aspects of our identities we share, and with whom. Full Story: Wired UK
Want To Digitally Transform Your Business? Start With Social Media
Digital transformation continues to be a marketing buzzphrase in 2021, and for good reason. Full Story: Forbes
20 Best Social Media Apps in 2021
In this article, we are going to talk about the 20 best social media apps in 2021 basing on various metrics and data to back the ranking of these apps. Full Story: Yahoo Finance
How Clubhouse Is Providing New Social Media Marketing Opportunities
It’s not too often that a new social media platform launches, but when it does, early adopters can really benefit. Full Story: Forbes
SEARCH ENGINE
How To Navigate The Complex World Of Search Engine Optimization
Search engine optimization (SEO) is an evolving and often complex area of digital marketing. Full Story: Forbes
An In-Depth Guide To Hire An SEO Specialist
Are you looking for an SEO expert but are unsure how to choose a pro from a con? Full Story: Influencive
Why Mobile SEO Is More Important Than Ever
You don’t have to look far enough to realize that everyone in today’s world spends most of their time on their phones. Full Story: Android Headlines
From Business Cards To Backlinks: Expanding Your Network Through Link Building
If you’ve spent any time researching ways to drive traffic to your company’s website, you’re probably familiar with the term “link building.” Full Story: Forbes
MOBILE MARKETING
How To Use YouTube Mobile App’s New Data-Saving Setting (Once You Have It)
The YouTube mobile app, on both iOS and Android, now makes it the tiniest bit easier — at least for some users — to keep a handle on their data use. Full Story: Mashable
Strategies for the ideal marketing mix to win in mobile this year
As marketers address their marketing mix framework in 2021, they’re finding themselves mainly aligned with the major platforms (GAFA: Google, Amazon, Facebook, and Apple) to acquire users. Full Story: Mobile Marketing Magazine
Mobile Drives CVS Best-In-Class Loyalty Program For 74 Million Customers
CV CVS -0.2%S Health Corporation (CVS) has more than 9,900 retail locations with nearly 77% of revenues coming from pharmacy and 23% from front store categories such as over-the-counter drugs, and consumer health, beauty and personal care products. Full Story: Forbes
How To Track Lost Mobile With IMEI Number? How To Identify IMEI Number?
IMEI number is a unique identification number given to each mobile number at the time of purchase. How to track lost mobile with IMEI number? Full Story: Republic World
DIGITAL SIGNAGE/ SCREEN MEDIA
FIVE THINGS WE LEARNED ABOUT DIGITAL SIGNAGE DURING THE PANDEMIC
The past year demonstrated how the immense flexibility of digital signage helped many organizations quickly adapt to operate safely during the pandemic. Full Story: Essential Install
5 Ways Digital Signage Can Benefit Your Small Business
Technology has completely revolutionized how people market their products, and most people now prefer tech-oriented forms of advertisements to market their products. Full Story: The Open News
EMAIL MARKETING
Email Marketing Strategy and Tips for Successful Campaigns to Use in 2021
Are you new to email marketing or wish to improve your current results? It is a huge topic indeed, but to succeed, you need to start small. Full Story: Designmodo
This top email marketing service is available for half the price, but not for long
Make your email marketing campaigns stand out with tools that cost 50% less. Full Story: TechRadar
E-COMMERCE
A manufacturer takes another step to build ecommerce sales
Little more than a year ago, Bedford Industries found itself undergoing a steep learning curve when it came to ecommerce. Full Story: Digital Commerce 360
Developments in logistics in 2021
The coronavirus pandemic accelerated various trends in ecommerce logistics. Some things have drastically changed when it comes to shipments, consumer behavior, shipping fees and cross-border ecommerce. Full Story: Ecommerce News – Europe
PUBLIC RELATIONS
How To Use PR For B2B Lead Generation
Generating the right leads in today’s challenging economic climate requires a deft mix of marketing strategies. Full Story: Forbes
14 Top Strategies For Brands To Get Free PR
As a marketing tool, good public relations can help businesses become more visible, highlight their value and position them as leading experts in their industries. Full Story: Forbes
MARKET RESEARCH
How Agile Market Research Will Turbocharge Marketing Content In A Post-Pandemic World
I’ll admit to bias on this one, but I believe the role of CMO is among the toughest in the C-suite—and the last 15 months didn’t exactly grease the wheels for marketing chiefs. Full Story: Forbes
WEB DEVELOPMENT
Even Knowing Basic Coding Can Put Your Business at a Competitive Advantage
Take a deep dive into web development, data science, and more. Full Story: Entrepreneur
5 Open-Source Software Options You Should Know About
In a world seemingly dominated by a few tech giants and closely kept company secrets, open-source software bucks the trend. Full Story: MITechNews
MARKETING AUTOMATION
How has Automation Technology Changed Things for Better?
With the advent of technology, we have seen a number of advancements in every sector possible. Full Story: Analytics Insight
Slack on Slack: A product-based approach to automating operations
Slack’s business technology team is automating tasks for sales, marketing, and other teams as part of a cultural shift to product operations. Full Story: CIO.com
ANALYTICS & BUSINESS INTELLIGENCE
Advertisers increasing spend on branded content and influencer marketing post-COVID
More than half of advertisers using paid branded content and influencers say doing so is more critical than it was a year ago, according to a branded content and influencer marketing report by market research firm Advertiser Perceptions. Full Story: Marketing Interactive
Three Mistakes SMBs Can Avoid When Planning A Digital Transformation Strategy
Digital transformation has become a goal for most business leaders, regardless of industry or size. Full Story: Forbes
BRANDING AND DESIGN
6 Creative Stages of Branding Design
There are many things that you need to consider when you are designing a brand. With each of these creative stages, you will meet a brand new challenge. Full Story: News Anyway
3 Branding Strategies Your Company Should Consider
With the availability of so many branding strategies at your disposal, it is almost difficult to identify the appropriate type of branding that would work well for your business. Full Story: ABC Money
VOICE STRATEGIES
Google is planning to make Assistant smarter with this new feature
It appears that Google is all set to make its voice Assistant smarter by adding a new and interesting feature. Full Story: Gadgets Now
How to set up emergency calls using Siri and iOS 14.5
With iOS 14.5, Siri supports calling emergency contacts. All you have to do is say, “Siri, call my emergency contact” and it will know to call whoever you’ve assigned the title. The feature works whether you’re in need of assistance or someone else is. Full Story: Mashable