By Integrated Marketing Platform | December 10, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Common marketing mistakes to avoid in 2020
If are looking to gain traction in your marketing strategy for 2020, be sure not to fall into the many marketing pitfalls which can waste your time and hinder your objectives. Full Story: Business Matters
4 Retail Holiday Marketing Stats You Should Know for 2020
Over 165 million consumers shopped between Thanksgiving and Cyber Monday in 2019, according to estimate, with online sales for Black Friday hitting an all-time high of $7.4 billion. Full Story: Software Advice
Here are the marketing trends to utilize in 2020
Marketing trends are always in motion. What’s popular one month becomes a thing of the past as new social media platforms emerge, technologies develop and audience preferences change. Full Story: AZ Big Media
How to Identify Revenue Growth Opportunities
Driving consistent, profitable revenue growth is one of the most persistent challenges that business and marketing leaders face. Full Story: Customer Think
How to Jump-Start Your 2020 Marketing Campaign
Marketing campaigns allow business owners to reach out to customers, encourages engagement, and boost sales. Full Story: Business.com
How to Maximize Your Startup’s Content-Marketing Budget
You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital to your company’s success. Full Story: Entrepreneur
The key trends that will impact marketers in 2020
Agitators for change want the CMO and other established titles to be dropped to better reflect customer and company need. It is a trend set to continue into 2020… Full Story: Marketing Week
Digital Marketing Techniques To Attract New Customers
There are a number of digital marketing techniques that can be used to help attract new customers online. Full Story: Q Costa Rica News
SOCIAL MEDIA
Best Tools for Social Media Marketing Automation in 2019
Social media has undoubtedly become a pillar in the marketing drives of many companies. This is because most of the major platforms have specific offerings that allow businesses to target specific audiences without substantial overhead costs. Full Story: Promotion World
Five things that will shape social media in 2020
Over the past five years, I’ve had the opportunity to predict what social and digital have in-store for the year to come for Marketing. Full Story: Marketing magazine Australia
B2B: How To Choose Which Of Your Executives To Position On Social Media
As a B2B company looking to maximize its impact, you may be thinking about deploying your executives on social media on behalf of the brand. Full Story: Forbes
Social media predictions 2020: Private communication, TikTok and attribution
The rise of private messaging apps, purpose-led marketing, TikTok’s growing influence and changes to performance marketing have been listed as key trends to impact social marketing in 2020. Full Story: AdNews
SEARCH ENGINE
Why SEO Is Here To Stay And How To Make The Most Of It
When it comes to promoting yourself online, lots of companies are looking for the next big “growth hack,” often with the expectation that it will provide quick results. Full Story: Forbes
Why Technical SEO & On-Site SEO Are Rarely Enough
Let me start by saying that there is objective and significant value to have from well-done technical and on-site SEO. Full Story: Search Engine Journal
The Future of SEO and Why it Matters
They accomplish this task by constantly learning about how users look for and consume content. Full Story: The Daily Campus
9 Essential Rules for SEO Copywriting in 2020
It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. Full Story: Business 2 Community
MOBILE MARKETING
Mobile Game Marketing Strategies to Embrace in 2020
With so many mobile games on the market and such stiff competition to get high quality players, dreams of creating an incredibly popular game that goes viral in the app stores can be crushed quite easily. That is, without the right mobile game marketing. Full Story: Gamedev
A Secret Strategy That Could Be Apple’s Fatal Self-Inflicted Blow
That was well after Qualcomm was identified as a national treasure and a critical part of the U.S. defense against Huawei’s dominance of 5G. Full Story: TechNewsWorld
How to share a YouTube channel on desktop or mobile
So if you want to share all your great YouTubecontent — or even someone else’s channel — just share your YouTube channel. Full Story: Business Insider
Windows 10 Mobile is over: Prepare for final security patches as support ends
Tuesday marks the end of Microsoft’s failed bid to get the world on Windows Mobile, Windows Phone or Windows 10 Phone. Full Story: ZDNet
DIGITAL SIGNAGE/ SCREEN MEDIA
10 takeaways from a decade of DOOH
“Digital out of home is the powerful missing link in brand-building; the noise around this sector is as loud as it has ever been.” Full Story: CampaignLive
In this article, we will explain what DOOH advertising means for marketers, its components, measurement, advantages and examples. Full Story: MarTech Advisor
EMAIL MARKETING
Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine
How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? Full Story: Business 2 Community
Adobe adds AMP for Email support to Adobe Campaign
Google’s AMP for Email lets email recipients browse and interact with content without having to click a link and redirect to another webpage outside of the email. Full Story: ZDNet
E-COMMERCE
How To Choose The Best Payment Gateway For Your eCommerce Store?
Have you ever had an incident where you try to pay online on an eCommerce platform, but the site/app doesn’t support your preferred payment methods?. Believe it or not, it’s very common in eCommerce stores. Full Story: Promotion World
Chewy; It’s Time To Take A Bite Out Of This eCommerce Pure-Play
Chewy (CHWY) was one of 2018’s more talked about IPO’s and not because the company got off to such a fantastic start. Full Story: MarketBeat
PUBLIC RELATIONS
‘Lack of control is the hardest part’: Young brands are rethinking investment in PR
For two years after launching Caraa bags, CEO Aaron Luo said the brand put almost no investment in PR, instead relying on organic storytelling on social media and community building rather than traditional “pitching.” Full Story: Glossy
Lessons Earned: When Being Fearless is The Right PR Choice
There is an overriding tendency to conform, sit back, go along to get along, and accept the norm and the status quo. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
Does Tesla’s Elon Musk Need Market Research?
Conventional wisdom in the auto business is that buyers don’t want cars that look different or unusual.. Full Story: InsideEVs
Key Account Marketing Market Research, Growth Opportunities, Analysis and Forecasts to 2026
he recent report added by Verified Market Research gives a detailed account of the drivers and restraints in the Key Account Marketing Market. Full Story: Statsflash
WEB DEVELOPMENT
23 Free Web Design Tools from Fall 2019
Free resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from fall 2019. Full Story: Practical Ecommerce
5 HTML5 Tools to Make Your Life Easier
HTML5 implementation is not always as handy as it may seem, especially for new and inexperienced web designers. Full Story: HTML Goodies
MARKETING AUTOMATION
Salesforce B2B marketing GM: ABM, single source of truth and aligning with sales
It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael Kostow. Full Story: CMO
Thinking Inside the Box: The 4 Fundamental Use Cases in CX
It was the 80’s. Hair was big, rock was loud, and something funky and new was being born. It was called Customer Relationship Management (CRM) and it was freakin rad. Full Story: Business 2 Community
ANALYTICS & BUSINESS INTELLIGENCE
Vision 2020: How Analytics Will Transform Media And Entertainment In The Next Decade
There is so much happening on with emerging technologies that it’s hard to predict how they will affect media and entertainment in 2020, let alone in the next decade. Full Story: Forbes
How data-driven analytics help companies make cloud decisions
The multicloud environment can present a bounty of challenges for enterprises. It is not just about moving legacy applications to modern storage appliances; it is also about how to match one’s workload to the right cloud. Full Story: SiliconANGLE
BRANDING AND DESIGN
How 5 Brands Are Marketing with Smart Home Technology
Smart technology has officially infiltrated the American home. Everything from microwaves to light switches to door locks now connects to the Internet. Full Story: Street Fight
6 Brands That Will Inspire You to Create Better Content
Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. Full Story: Search Engine Journal
VOICE STRATEGIES
Amazon researchers use AI to improve Alexa’s joke selection
What do Google Assistant, Siri, Alexa, and Cortana have in common? They tell jokes of varying cleverness, most of which are the work of writing teams operating behind the scenes. Full Story: VentureBeat
How to Utilize Voice Technology as More Than a Novelty in Your Company
You don’t have to be a programmer to get a computer to do what you want. These days, all you have to do is ask. Full Story: Business 2 Community