By Integrated Marketing Platform | July 09, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Deepening Diversity, Equity and Inclusion in Marketing
The result is a renewed focus on Diversity, Equity and Inclusion (DE&I) initiatives related to race within many companies. Full Story: CMSWire
Why And How Digital Marketing Agencies Should Prepare For NFTs
NFTs are all the rage for brands, celebrities, musicians, artists and sports teams. Full Story: Forbes
Why Invoking Nostalgia Is One of the Most Effective Marketing Techniques
Unsure of your next marketing strategy? Here’s why nostalgia never fails. Full Story: Inc. Magazine
The Importance of Inclusive Marketing
It’s no secret that the mortgage industry—and the U.S. business world as a whole—can benefit from better representation and diversity. Full Story: MReport
3 Common Mistakes Brands Make With Representation in Marketing and How to Avoid Them
In marketing, not all forms of representation are created equal. Full Story: Inc. Magazine
5 Ideas for Your Small Business Digital Marketing Strategy
Digital marketing is a pivotal part of most modern business success. While it may be a powerful marketing tool, creating an effective digital marketing strategy can feel overwhelming. Full Story: Small Business Trends
Serious mistakes in Content Marketing that cost companies
Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need. Full Story: Entrepreneur
3 Biggest Challenges to Successful Influencer Marketing
This historic period brings new challenges to marketers. Here’s what you need to know. Full Story: Inc. Magazine
SOCIAL MEDIA
How to build a better corporate social media policy
It’s no secret that in today’s cancel-prone culture, social media can have a negative impact on companies – not just from corporate social media accounts, but also from those of individual employees. Full Story: Security Magazine
How to Reduce Targeted Ads on Social Media
Tired of your social feeds constantly reflecting your recent searches? Here’s how to reduce targeted ads on different sites. Full Story: MakeUseOf
Social Media Strategies for Small Companies and Startups
Developing a smart social media strategy for small companies and startups requires a considerable amount of imagination, drive, and perseverance. Full Story: Lexology
How social media influencers are ruling top business investments
Social networks have long been a part of our online lives. Their influence crosses many areas of our society, from arts and culture, religion and politics, ethnic and diversity issues, and of course, money matters. Full Story: Finextra Research
SEARCH ENGINE
Landing Page Tips for SEO and PPC That Improve Your User Experience
Chances are your company makes use of both SEO and PPC to maximize its sales. Full Story: Business 2 Community
5 Tips Of Branding Your Company With The Help Of SEO
For the growth of any company or business, branding is essential. Full Story: Hurricane Valley Times
How to Optimize for Google Featured Snippets: A 12-Step Guide
Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. Full Story: Search Engine Journal
Google Ads – Can AI optimize your ads?
Google Ads is a very powerful marketing platform. Full Story: Business 2 Community
MOBILE MARKETING
Why Text Messaging Could Be The Marketing Tool You Can’t Live Without
Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Full Story: Forbes
DoubleVerify: Mobile app video fraud exploded 50% in the last year
Advertising fraud on mobile applications exploded 50% in the last year, according to a new report from media measurement and data company DoubleVerify. Full Story: VentureBeat
5 Predictions for the Future of IoT and Mobile App Integration
The Internet of Things (IoT) and mobile app integration are two of the most sophisticated technologies that will alter the landscape. Full Story: Analytics Insight
Why Mobile Phones Make A Great Platform For Brand Engagement
Brand engagement is the practice of providing branded materials and experiences that add value to customers’ lives and create relationships between brands and consumers. Full Story: Telemedia Online
DIGITAL SIGNAGE/ SCREEN MEDIA
Programmatic Digital Out of Home has arrived
Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. Full Story: Bizcommunity
EMAIL MARKETING
How to perfect your email marketing automation strategies
As an affiliate marketer, you should be familiar with the wide-reaching benefits of email marketing. Full Story: Affiliate Insider
How Privacy Protection is Changing Email Marketing
Privacy is the issue on most people’s minds these days when it comes to technology, and companies are responding by giving users more control over their data. Full Story: Hospitality Net
E-COMMERCE
Best ecommerce website builder of 2021: Build the best online store for your business
An ecommerce website is imperative for anyone who is looking to sell products and services over the internet today, unlocking the hypothetical door to business growth and increased product sales. Full Story: TechRadar
3 Proven Strategies To Use Social Media For Ecommerce Marketing
The eCommerce industry has become highly competitive as more and more retailers are going online. Full Story: Entrepreneur
PUBLIC RELATIONS
Why live sports offer digital PR a unique opportunity to perform
As the Euros come to a close, Lucy Waldon, head of content production at Receptional explains how planning ahead around big sporting moments can reap major PR rewards. Full Story: The Drum
MARKET RESEARCH
MARKET RESEARCH SHOULD USE ITS INFLUENCE TO ADDRESS CLIMATE EMERGENCY, FINDS SECTOR SURVEY
UK – Researchers in the UK agree that the sector has a responsibility to address climate change, but the industry lacks awareness of how to take action, according to a survey from the Insight Climate Collective. Full Story: Research Live
WEB DEVELOPMENT
Web Development Trends For 2021 You Should Know About
Web development is one of those things that everyone notices, but so few people actually see. Full Story: Tech Guide
Why To Post Your Blog On LinkedIn Instead Of Your Company Website
I often get asked the question, “Why is no one reading my blog on my company website?” Very simply, I believe it’s because no one is going to your website to read your blogs (unless you’re, for example, in the publishing business). Full Story: Forbes
MARKETING AUTOMATION
Content management and Artificial Intelligence – the future of ContentOps
Artificial intelligence (AI) is eating the world, one boring, routine task at a time. Full Story: ITProPortal
Marketing Automation Provider Integrates with CDP Platform, Segment
Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers. Full Story: MarTech Cube
ANALYTICS & BUSINESS INTELLIGENCE
Wealth Marketing Analytics – Switch Likes And Shares For Quality Data
Even when wealth management could rely on in-person events, we still had analytics: marketing departments could count event attendees or business cards dropped into a bowl. Full Story: Forbes
Everflow Chooses Precog To Power Its Advanced Marketing Analytics Service
Everflow, a performance marketing analytics company, has selected Precog to help power its performance marketing solution. Full Story: MarTech Series
BRANDING AND DESIGN
Branding Vs. Lead Generation: Which Is Better For Your Business?
There is constant competition amongst brands when marketing their product or service. Full Story: TAPinto
What Can A Graphic Design Agency Do For Your Business?
For many entrepreneurs or businessmen, the development of their brand, as well as the advertising methods can be complicated subjects of which they do not have much knowledge. Full Story: My print resource
VOICE STRATEGIES
Windows 11 Will Support Rolling Back to Windows 10, but Not for Long
Microsoft took the wraps off Windows 11 recently, and we expect the new OS to arrive later this year. Full Story: ExtremeTech
Google rolls out updates in video calling app Meet for Android and iOS
Google has rolled out an update for the video calling app, Meet, that could make personal calls more enjoyable. Full Story: ET Telecom
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