By Integrated Marketing Platform | November 15, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
What’s In A Digital Marketing Strategy?
Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. Full Story: Forbes
Back to basics: Defining four types of marketing
Different types of marketing are used by companies to appeal to the customers as well as make them aware about the brand and its products or services. For this reason, it is extremely important to constantly remind yourself of the different marketing types to ensure that your brand is getting the best out of its marketing strategy. Ready to go back to the basics? Full Story: Media Update
The Top Marketing Trends You Need to Adopt in 2020
Marketing can alter at the drop of a hat. Strategies that exploded in popularity in past years are now being pushed aside for new innovations. With artificial intelligence, influencer marketing, and SEO dominating the online marketing space, it’s imperative for your business to be educated and prepared for upcoming shifts in marketing trends. Full Story: Inc.com
An Ultimate Guide on How to Use Twitter for Marketing?
Don’t you think that social platforms such as Twitter and Facebook have become an integral part of marketing? A large number of Twitter users enable various businesses to grow efficiently and promote the brand successfully. Using Twitter for marketing is engaging and relevant enabling to reach out to the target audience. Full Story: Global Village space
6 steps to making marketing personalization a reality
When marketing personalization is done badly, it can be worse than doing no personalization at all. But when marketing personalization is done right, it can be your most powerful persuader, helping you build meaningful digital relationships and influence the customer behavior you want. Full Story: Marketing Land
7 Reasons Your 2020 Marketing Plan Should Include a Tech Stack Review
Technology. It moves at the speed of light. And it can cost you dearly, in both budget and employee hours. How many businesses have so much technology, that they don’t know what they even have? How often do you ask at your company, “When did we get that tool? And how does it work with what we have?” Full Story: Business 2 Community
Embracing Emotion in B2B Marketing
Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel). In fact, 95% of our purchase decision making takes place in the subconscious mind. (Source: Harvard) The theory behind this is that as humans, we process thoughts and decisions in two different ways: consciously and unconsciously. The conscious reaction is based on logic and is the slower of the two responses. The unconscious part of the decision is emotion-based – and it’s also the immediate first response. Full Story: Business 2 Community
6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)
There’s no denying that small businesses form the lifeforce of the economy, creating jobs, driving innovation, and fueling growth in regional hubs. In fact, research suggests that small businesses are responsible for 44% of all economic activity in the US, and over half of the total jobs in the country. Full Story: MarTech Advisor
SOCIAL MEDIA
How We Found Thousands of Reviewers on Social Media
Since the beginning of G2, back when we were known as G2 Crowd, our mission was to bring transparency to B2B software purchasing in the form of reviews. In setting any goal, our team asks: What are the success metrics? In this case, reviews fuel the rocket ship that moves us as G2. Full Story: G2 (blog)
Why Your Social Media Isn’t Bringing You Any Clients
Nothing is more frustrating than putting time into creating content, showing up on social media, working to ensure your captions are just right… just to hear crickets. Trust me, I’ve been there. After leaving my traditional 9-5, I had to figure out how to build my personal brand in order to attract clients to my brand new social media consultation and management business, faster than I ever had to before. Full Story: Social Media Today
How to Influence Your Personal Brand on Social Media Before Someone Else Does
Regardless if you’re searching for a job, seeking a promotion, or growing your business, building a personal brand can help you achieve these goals. More importantly, having your personal brand makes a great first impression and prevents others from tarnishing your good name. With that in mind, let’s dive deeper into the benefits of having your personal brand on social media and how you’ll be able to effectively create one. Full Story: Business 2 Community
Social Buzz: why isn’t social media marketing as much fun as it used to be?
Social media has come of age, but its troublesome teen years have forced platforms like Facebook, Twitter and Instagram to introduce their own rules and best practices around marketing. Have these stipulations killed the original fun that came from interacting with new (and sometimes famous people) in real-time digitally from all around the world? Full Story: The Drum
SEARCH ENGINE
How UX Complements SEO to Improve Conversion Strategy
Your SEO strategy might be bringing in plenty of traffic but what are those visitors actually doing when they land on your website? Your marketing objectives revolve around user actions and conversion types; purchases, downloads, email signups etc. Full Story: Business 2 Community
SEO 101: The First Steps Toward Creating a Website that Works for You
Focus on answering the questions people ask, get your message across quickly, and build strategies that bring people to your content. Let’s assume you’ve got the basics in place – you have a crawlable, accessible website that’s reasonably fast and mobile-friendly. You’re starting to see traffic from search, but how do you attract the right traffic? Full Story: DevPro Journal
How to Write SEO-Friendly Content in 2020
Writing content that gets picked up by search engines isn’t easy. The Search Engine Optimization (SEO) industry is approaching $80 billion dollars as we close in on 2020. Of course, this means that writing optimized content adds a huge amount of value for businesses and individuals. However, that added value means that SEO work is inherently not easy to do. It can take months of learning and work to be able to write articles that perform well in search engines. Full Story: VENTS Magazine
8 Highly effective image SEO tips you should know
To say that an image is worth a thousand words might be a cliché, but it’s also true. People are more visual than ever before, so it’s extremely important to know how to optimize the images on your site with SEO techniques. Here are some important tips to know for image optimization. Full Story: TechGenyz
MOBILE MARKETING
Most Retail Banks Score Poorly for Digital Marketing
Fintechs and other challenger brands have been outdistancing many traditional financial institutions in key aspects of digital marketing efforts, according to a Gartner financial marketing study. The research also finds that financial comparison shopping sites like NerdWallet, Credit Karma and Points Guy have been grabbing more attention in Google search than financial institutions’ own sites, cutting many brands off from some potential sales opportunities. Full Story: The Financial Brand
5G is on track in China, but will it pay?
Have questions about 5G, billed as “a capital improvement project the size of the entire planet” and “a quantum leap compared to 4G” in terms of mobile communications? Nearly every question you might think to ask is covered in ZDNet’s What is 5G? The business guide to next-generation wireless technology–except one: When are we going to get this magical 5G, particularly in the world’s largest mobile market (China)? Full Story: TechRepublic
Impact Expands Mobile Partnership Capabilities
These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search and display ads but also manage these new partnership lifecycles from discovery and recruitment to optimisation. Full Story: B&T
Why Messaging is the Next Big Thing for Restaurants
The restaurant industry is notoriously competitive, with razor-thin profit margins. Adapting to new technology is imperative for businesses to succeed and cater to a generation that’s grown up online, and this technology must be implemented across many different departments, from operations to marketing. Full Story: QSR magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
How to prep your digital signage for the holidays
The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie. In order to get ready for the holiday season, retailers should also take a look at their digital signage strategy. Digital signage can help transform a space into a winter wonderland that can create a truly engaging experience for users while boosting the bottom line. Full Story: Digital Signage Today
Abcomrents adds VR, AR spatial computing to offering
Abcomrents has added Magic Leap’s special computing devices to its line of rental offering. These One Creator Edition’s headset rentals can deliver digital content to create a 360-degree immersive experiences and environments, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
Improve Email Marketing Results by Focusing on the Quality of the Data Behind Them
Description: In the evolving world of marketing tactics, it is easy to lose focus of your email strategy and allow incorrect customer data to throw campaign results off course. Email verification can be easy to implement, while providing huge returns. Full Story: Customer Think
How to Create Better Cyber Monday Emails
Cyber Monday (the Monday after Thanksgiving) is one of the biggest shopping days online. If you want to take advantage of the opportunity to skyrocket your sales, you need to come up with a Cyber Monday email strategy. Full Story: Business 2 Community
E-COMMERCE
How to Drive More Sales with E-Commerce Video Marketing
When customers shop online, they take extra steps to ensure the products they’re browsing are what they really want. Because they can’t see the product up close or hold it in their hand, they require reassurance and detailed information that tells them they’re ready to make a purchase. Full Story: Business.com
HOW YOUR DELIVERY STRATEGY CAN INCREASE YOUR ECOMMERCE SALES
If there’s one thing that turns on or off users when it comes to online buying then it is the delivery. The key to success in eCommerce business lies in an efficient, timely delivery that can increase conversions over time and builds loyalty through a modern retail delivery system. Your delivery strategy is important. Full Story: Irish Tech News
PUBLIC RELATIONS
Get a dozen folks who have been working in communications and PR together and ask interesting questions and you’ll end up with a LOT of opinions. This was true in spades at the recent roundtable Method partnered with The Holmes Report, but one thing we all agreed on immediately was how important it is for PR and comms people to understand the businesses they work on – why they exist, how they work, and how they make money. Full Story: The Holmes Report
The approach suggests that, despite the appearance of ride-hailing platforms taking a more conciliatory position with regulators that are now wise to earlier startup tactics in this space, there remains a calculus involving realpolitik, propaganda and high-level lobbying between companies that want to enter or expand in markets, and those who hold the golden tickets to do so. Full Story: TechCrunch
MARKET RESEARCH
Risk Management Market to Reach $18.50 Bn, Globally, by 2026 at 14.6% CAGR
Increase in data & security breaches in enterprises, development in IoT landscape, and upsurge in adoption of risk management among financial institutions are the major factors driving the growth of the global risk management market. Full Story: PRNewswire
Amazon tops Google in Q3 smart speaker market report
Market research firm Canalys reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. According to the company, Google was responsible for 3.5 million units compared with Amazon’s 10.4 million; Alibaba was second with 3.9 million. Full Story: Marketing Land
WEB DEVELOPMENT
Three Ways AI Is Improving Website Development
Technology has changed drastically since Arthur Samuel, the man who coined “machine learning,” presented his AI program on the IBM 700 that was capable of playing checkers using artificial intelligence (AI). AI impacts our lives every day. Our Amazon purchases, Netflix recommendations and hotel reservations involve AI in various capacities. Full Story: Forbes
Top Web Development Trends For Business Growth In 2020
In order to engage and ensure higher sales, most companies prefer to remain up-to-date with the latest trends in the web domain. These website development trends provide an opportunity to reach a wider audience pool for increased business outreach, and higher generation of sales of products & services. Full Story: HostReview
MARKETING AUTOMATION
4 Reasons to Use Artificial Intelligence in Your Next Embedded Design
For many, just mentioning artificial intelligence brings up mental images of sentient robots at war with mankind and man’s struggle to avoid the endangered species list. While this may one day be a real scenario for when (perhaps a big if?) Full Story: DesignNews
Artificial intelligence: Should we be afraid? Or should we invest?
With artificial intelligence quickly creeping into people’s everyday lifestyle, some people are wondering if it’s a technology to be feared or lauded. Former executive chairman and CEO of Cisco Systems, and now JC2 Ventures CEO and founder, John Chambers spoke to FOX Business’ Liz Claman on Thursday about where he lands on that debate. Full Story: Fox Business
ANALYTICS & BUSINESS INTELLIGENCE
6 Marketing Analytics Tools You Need to Know and Use
Marketing tactics help you get your products and services in front of your target audience. But without measuring your activities, you might be running blind. Fortunately, analytics tools provide details about your current marketing performance and the channels responsible for the results. They help you understand what is working – and what it isn’t. They help shape your marketing strategies so that you can achieve better results in the future. Full Story: Business 2 Community
How business intelligence helps streamline your company’s operations
Today’s businesses, no matter how big or small, operate significantly differently from their predecessors of decades past. Mobility technology, the emergence of big data, and overall advances in cloud technology mean that no matter the industry, organizations require a much more comprehensive approach to management. Full Story: Wire19
BRANDING AND DESIGN
Your Personal Brand Is Just as Important as Your Business Brand
So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what about your personal brand? Many founders hide behind their company, but consumers are responding more than ever to founders who share their personal lives on social media, and it’s translating to sales. Full Story: Entrepreneur
Allow Personalized Values To Influence Your Brand Identity
In this series so far I’ve focused largely on finding the balance between standardization and personalization in the way we lead others within our organizations. That is a monumental task in itself, but it’s also slightly easier to think about simply because that discussion revolves around a limited population of people – those within our organizations. Full Story: Forbes
VOICE STRATEGIES
Using Data to Amplify the Voice of Customer
If a journey of a thousand miles begins with a single step, a customer’s journey could begin at a myriad of touchpoints from every possible direction. It’s dizzying, but because customer experience is a key differentiator, it’s more important than ever to have a holistic understanding of the customer’s journey from every new touchpoint — across the entire organization. The different parts of your organization need to understand each other. To understand each other, they need the right tools and data. Full Story: Business 2 Community
What The Rise Of Voice Technology Means For Your Business
Within the voice industry, there is speculation that there’s recently been a “trough of disillusionment” following the typical trajectory of a new technology. However, this view stems from a misrecognition of the present and future applications of this transformative technology. Full Story: Forbes