By Integrated Marketing Platform | October 02, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Steps to Better Marketing and Sales Alignment
Sales and Marketing alignment is both critical to achieve and difficult to measure. Full Story: MarketingProfs.com
14 Innovative Ways To Win Over New Customers With Content Marketing
By now, the evidence is clear: Compelling content is a crucial part of any marketing strategy. Full Story: Forbes
The existential crisis of marketing
There is an existential crisis in marketing. And in this new normal, where the revenues will fall short for all the reasons that I stated at the beginning, the expenses have to be cut back. Full Story: ETBrandEquity.com
Content Marketing for Customer Retention and Advocacy
A happy customer yields dividends over time in the form of repeat purchases, referrals, and helping to build a positive brand reputation. Full Story: Business 2 Community
This Tool Makes Video Marketing Easy for Businesses
Consumer demand for video is growing, and digital marketers are taking notice. Full Story: Thehour.com
Why Agility Is The Secret Sauce For Your 2021 Marketing
As many marketers know, nothing is certain in the world of brands and businesses, which is why marketers especially need to be able to adapt to change, and quickly. Full Story: B&T
The Top Priorities For Emerging-Company Marketing Leaders
Do you have enough focus to make a necessary business shift happen? For emerging-company marketers, too much of a good thing can be just as difficult to deal with as too little. Full Story: Forbes
Small Business Vision Series: Creating a Marketing Plan
Have a small business or thinking of starting one? Learn what a marketing plan is, how to develop one and how to use it to your advantage. Full Story: Patch.com
SOCIAL MEDIA
How These Brands Got Results With Video Ads on Instagram Stories
According to Animoto’s 2020 survey insights, video ads were the #1 way consumers discovered a brand they later purchased from. Full Story: Business 2 Community
Breaking Up Facebook Won’t Fix Social Media
The Social Dilemma is one of the hottest films on Netflix. For those who haven’t seen it, it’s a wake up call to the dangers of social media — and I’m a big fan. Full Story: Harvard Business Review
The Social Media Outrage Machine
When it comes to social media’s ability to facilitate dialogue, online interactions are often worse than the ones we see in the real world — especially when the topic at hand is anything of moral or political value. Full Story: Santa Barbara Independent
Boo! 12 Social Media Tricks to Avoid
By mixing a potion of entertainment with education, you are providing valuable information in a way that makes people want to come back for more. Full Story: CPAPracticeAdvisor.com
SEARCH ENGINE
Google Confirms Two Indexing Outages
Google confirmed two indexing outages affecting search results. One issue affects mobile indexing. The second one affects canonicalization. Full Story: Search Engine Journal
Google confirms indexing issues with both canonicalization and mobile-indexing
Google said it is fixing the issue and there is no action you need to take. Full Story: Search Engine Land
SEO users and publishers facing indexing issues due to two outages as named by Google
Recently, it was seen that many of the users were experiencing some issues in Google. Full Story: FlipWeb
Top SEO Strategies For The Success Of Your Business
Approximately a decade ago, marketing experts would push this thought, ‘if your brand is not listed on Google, it does not exist.’ Full Story: mitechnews.com
MOBILE MARKETING
Use These 4 Instagram Apps to Enhance Your Mobile Marketing
Today I have some Instagram apps to help make your mobile marketing strategy more successful. Full Story: Business 2 Community
Tech Innovation: How A Mobile App Can Change Your Business
In 2020, the retail market looks vastly different than it did even five years ago. Consumers are looking for new ways to purchase their favorite products. Full Story: Forbes
Apple iMessage Beaten By Brilliant New Android Messages Trick
506781—the two-factor authentication code needed to access my Dropbox account on November 15, 2015. Full Story: Forbes
All iOS 14 users can use picture-in-picture with YouTube’s mobile website
It appears that the YouTube website is now allowing all iOS 14 users to take advantage of the picture-in-picture (PIP) functionality, even if they don’t have a YouTube Premium subscription. Full Story: Engadget
DIGITAL SIGNAGE/ SCREEN MEDIA
Ad-Tech Company Adomni Is Targeting Voters in Digital Out-of-Home Spots
Using 200,000 display screens to target specific local and national campaigns. Adomni started exploring political DOOH ads earlier this year. Full Story: Adweek
DOOH delivers innovation during COVID-19
Digital Signage Today spoke with Maroun Ishac, director of business development in the retail, banking, hospitality and education of Internet of Things group of Intel, about how DOOH is still empowering innovation during COVID-19. Full Story: Digital Signage Today
EMAIL MARKETING
Three brands that got email marketing right
Email marketing has emerged as a popular and effective tool that marketers can leverage to grow their business. Full Story: Media Update
How to Host Your First Flash Sale
For example, if your email marketing firm wants to quickly sell software, they could offer 50% off the top tier plan. Full Story: Business.com
E-COMMERCE
Why ecommerce site performance is top-of-mind ahead of the holidays
Three web merchants share with Digital Commerce 360 how they’re preparing for an influx of online shoppers for the holidays after learning from past issues and from the pandemic driving more people online. Full Story: Digital Commerce 360
How to write effective e-commerce content to supercharge your SEO efforts
Written content is the primary means by which e-commerce sites can engage their visitors directly. Full Story: TechRadar
PUBLIC RELATIONS
4 Trends in Journalism and What They Mean for the PR Industry
Everyone is glued to the news these days. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. Full Story: Business 2 Community
Otter PR Continues to Impress the PR World — Just Doing What They Do
In business, competition is a ‘good’ thing, as long as you can keep up with the demands. Full Story: The Good Men Project
MARKET RESEARCH
Influencers gain acceptance in traditional media campaigns, study finds
Influencer marketing continues to gain traction as brands collaborate with personalities who have built a following on social media, often featuring influencers in multichannel campaigns, Takumi’s survey indicates. Full Story: Marketing Dive
MARKET RESEARCH MUST AVOID SHORT-TERMISM POST-COVID-19
The market research sector must avoid “short-term thinking” and focus on deeper listening and longer-term behaviour change if it is to remain relevant after Covid-19, a Market Research Society (MRS) virtual webinar has heard. Full Story: Research Live
WEB DEVELOPMENT
When you are providing goods and services to customers, it becomes necessary to get feedback in order to know whether they are liking it or not. Full Story: Customer Think
Improve Your Website’s Security With These 5 Tips
There’s a misconception that hackers only target big businesses. While it’s true that the majority of cyberattacks occur with large-scale companies, 43% of attacks are directed at small businesses. Full Story: Business.com
MARKETING AUTOMATION
How Is Artificial Intelligence Used In B2B Companies: Here Are Powerful Examples
There’s often a misconception that artificial intelligence (AI) is only applicable to businesses in the B2C space. Full Story: Forbes
Marketing global, thinking local: the future is AI and cross-border commerce
Marketing global means thinking local. The world is getting smaller, and brands can market their products all over the world. Full Story: The Drum
ANALYTICS & BUSINESS INTELLIGENCE
Welcome To The Year Of The Customer Marketer
Customer marketers are ideally positioned to accelerate value delivery to customers and efficiency gains to their organizations in 2021. Full Story: Forbes
The future of strategic intelligence
There are currently three types of intelligence transformations, namely conceptual, technological and operational. Full Story: Modern Diplomacy
BRANDING AND DESIGN
How to Boost your Brand Awareness
Marketers, webmasters, and entrepreneurs – all thrive each day to enhance their brand’s awareness. Full Story: BBN Times
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Full Story: Business 2 Community
VOICE STRATEGIES
Apple is hiring Siri Annotation Analysts with fluency in a number of languages that are not currently supported by the voice assistant, suggesting that a major expansion of Siri’s availability is in the works. Full Story: Greek City Times
Google Nest Audio is the smartest speaker you’ll ever need, or so says Google
Smart speakers have become increasingly popular over the years — not so much for the audio quality, but for the sheer utility they offer, especially as they typically come with voice assistant software and sync nicely with various other devices for a more seamless smart home experience. Full Story: AsiaOne