Known to the marketers as DOOH, Digital Out Of Home, Digital Signage is an evolutionary way to bring outdated outdoor advertising techniques to the new digital age.
The DOOH market covers everything from giant digital billboards to screens on vending machines, shopping malls, supermarket displays, screens inside elevators, or screens on the treadmill at your local gym.
Effective DOOH solutions will allow you to place your brand, product or service in front of your audience while they are engaged in a specific real-world activity. This is a unique advantage of DOOH over other digital marketing tools and techniques that tend to interrupt a customer during their activity. Integrated Marketing Digital Signage Solutions will allow you to reach your targeted audience in specific locations and within specific real-life context, allowing delivery of content that is timely, welcome, interactive and efficient. Our solutions combine:
- Network Selection: With the focus on relevance and reach, Integrated Marketing will recommend the solutions that are right for you
- Development of the digital content: Whether you are after a static branding signage or a dynamic, fully interactive digital ad, Integrated Marketing team of award-winning designers will have a solution for you
- Content Launch: We will make sure your ad is launched without a glitch and in optimal and innovative locations
- Content Refresh Services: Make sure your digital sign never goes “stale”. With regular updates to content, customers will look forward to what you have to say next
- Content Strategies: We will develop content strategies that will engage your audience and urge them to take action
- Hardware: We will provide recommendations for hardware and installation including best locations for optimal exposure
Make your digital displays impossible to ignore. Get in touch with Integrated Marketing Digital Signage experts in Calgary and let us help you create the most engaging content fit for any screen.