Importance of Business Intelligence in Today’s World
Business Intelligence (BI) describes technologies, applications, strategies & practices that are used to collect, analyze, and integrate other pertinent information to allow businesses to take informed and strategic decisions related to them. Full Story: CustomerThink
Business Intelligence in Product Merchandising
Does the information at hand give you a comprehensive view of your organization, the market, and your competition and allow you to drive change, adapt to the market, or eliminate inefficiencies? Full Story: Abasto
Marketing analytics to drive Business Growth
In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube
What are the benefits of predictive analytics for businesses?
The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business
How Businesses Use Unstructured Data for Business Intelligence
Enterprise data is 80 percent unstructured, and that number will continue to grow. Full Story: CIO Insight
How to Better Leverage Data Science for Business Growth
There’s a lot of talk about how the world is changing and conducting business with it, how we live in an unprecedented time where nothing is the same as before. Full Story: KDnuggets
How Big Data Can Be Used to Determine Cross-Selling Readiness Of Your Customers
The use of big data in cross-selling can help organizations sell more products and services to their existing customers. Full Story: BBN Times
Marketing Analytics and The Modern Marketer
Watching your analytics closely will lead to more conversions. Full Story: MarTech Series
Google Analytics For Businesses And How To Use It
If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. Full Story: Forbes
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Discover how well your Tweets perform and insight into your audience growth on Twitter with Twitter Analytics. Full Story: Search Engine Journal
