What Is Marketing Analytics? A Comprehensive Guide

Marketing analytics is the way to use the data to measure the effectiveness and efficiency of marketing activities. Full Story: Enterprise Apps Today

Top 10 Biggest Business Intelligence Funding in 2022 So Far

When all the pervasive business intelligence remains elusive to many … a cluster of apps to cover end to end needs of marketing companies. Full Story: Analytics Insight

What is Operational Analytics?

Odds are your business employs some method of operational analytics or uses another closely related method of data processing with a different name. Full Story: IT Business Edge

How Server-Side Tag Management Is Influencing Marketing Analytics

Marketers are facing a new world of analytics choices and decisions. The result is more tag decisions in the face of an evolution of data management. Full Story: CMSWire

THE RIGHT BUSINESS INTELLIGENCE STRATEGY LEADS TO LUCRATIVE RESULTS

We explain techniques, roadmap, and examples of BI strategies in this article. Full Story: Dataconomy

Marketing analytics to drive Business Growth

In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube

Marketing analytics to drive Business Growth

In the digital marketing world, there’s an inundation of data. Full Story: MarTech Cube

What are the benefits of predictive analytics for businesses?

The use of data analytics in business today remains fragmented for many reasons. Full Story: Gulf Business

Are We Chasing Competitive Advantage Or Are We All Just Tech-Blind?

So we have CRM systems and business intelligence tools and dedicated platforms for legal, HR, finance, sales, marketing and so on and so on. Full Story: Forbes

Bye-Bye Bounce Rate: Preparing For The New Google Analytics

When you access Google Analytics, which, according to w3techs, examines over half the websites on the internet, you’re now faced with the following message: Full Story: Forbes