Don’t Overlook These 5 Content Marketing Trends
A recent study found that 97% of marketers said content marketing is critical to their strategy. Full Story: Forbes
How to Use Memes To Transform Your Marketing Strategy
Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics. Full Story: Entrepreneur
Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. Full Story: Total Retail
Are You Marketing or Manipulating? Let’s Find Out.
Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation. Full Story: Entrepreneur
What Qualitative Measurements Are Important For Growth Marketing?
The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Full Story: Forbes
Best digital marketing tools in 2022
You can select relevant topics to see trends and actionable insights from social conversations to better understand your marketing strategy. Full Story: BusinessMirror
4 Content Marketing Strategies to Boost Your Business
Sticking to a few simple rules can keep your content marketing strategy on track and your brand on top. Full Story: Entrepreneur
Is Marketing Missing the Customer Experience Revenue Opportunity?
Marketing’s certainly no black-and-white discipline today. Full Story: CMSWire
10 Ways To Develop A Successful Multilayer Digital Marketing Campaign
From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes
3 Tips on How to Maximize Twitter Video for Marketing
Video is the most engaging content format, across all platforms, and while short-form clips are the focus of the moment. Full Story: Social Media Today
3 rules for doing influencer marketing right
With all the buzz about influencer marketing, it’s important to take a step back to reflect. Ask yourself, why are social media celebs the right vehicle to share my message. Full Story: PR Week
Should We Have An Oath Of Ethics For Marketing And PR Professionals?
From droughts and floods to wildfires and from rising temperatures to hurricanes, the current and potential impacts of climate change are on display everywhere. Full Story: Forbes
For effective marketing, concentrate on the product, not the numbers
Think of this as your minimum viable audience, a strategy that advocates focusing your marketing energy on a mindset rather than an arbitrary number. Full Story: Mail & Guardian
Measuring Marketing Effectiveness: What You Need To Know
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. Full Story: Search Engine Journal
Why 1 Out Of 3 Job Notifications Is For Digital Marketing?
Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur
6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition
As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out. Full Story: Entrepreneur
Branding Vs Marketing and the Difference for Your Business
You’ve probably heard the phrases “branding” and “marketing” used interchangeably, but knowing the difference between the two can improve your business and increase sales. Full Story: Special Events
Google just elevated content marketing to unprecedented levels
Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. Full Story: Hospitality Net
5 Elements Of Digital Marketing That You Must Consider
Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with digital marketing, achieving your goal will be impossible for you. Full Story: Business-Review.eu
7 reasons why video rules content marketing
Video, increasingly, is standing proud above other marketing media. Let’s look at the seven reasons why. Full Story: The Drum
Blockchain Will Change Your Marketing Strategy. Here’s How.
Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry. Full Story: Entrepreneur
Marketing Efficiency In A Recession
To begin, I’m not going to tell you how to market your business in this article. Let’s be clear: Full Story: Forbes
How To Appeal To Gen-Z Without Obviously ‘Marketing To Gen-Z’
Members of Generation-Z make up a significant portion of the buyers shopping and purchasing from today’s businesses in every industry. Full Story: Forbes
The Great Development Fallacy And Why Marketing Truly Matters
“Developers! Developers! Developers! Developers!” chanted now-former Microsoft CEO Steve Ballmer, at least 14 times during a Windows conference in 2006. Full Story: Forbes
How to do digital marketing in the age of privacy?
Data is a crucial component of digital marketing. However, as privacy rules become more stringent, the necessity to adapt to new methods of data collection and management becomes more essential. Full Story: The Economic Times
Why Marketing Is Key To Building A Great Culture
Businesses are facing unprecedented headwinds: trends like the Great Resignation, the Great Reshuffle, rising costs and the potential looming recession. Full Story: Forbes
86% Of B2B Brands Find Success With Influencer Marketing
A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them. Full Story: Search Engine Journal
25 Twitter Marketing Tips That Actually Work
How can you make your brand’s Twitter presence more impactful? Full Story: MarketingProfs
The Biggest Challenge in Marketing is Still Your Website
Twenty-plus years after the dot-com explosion, you’d think most brands would have their website strategy figured out. Full Story: MarTech Series
2022 Digital Marketing Trends: What to Expect in the Coming Years
Just like fashion, digital marketing trends come and go. Just when you think you have a handle on the latest techniques, a new crop of strategies comes along to shake things up. Full Story: MyChesCo
Why Marketing Should Always Be Part of Your Restaurant’s Budget
Get the ball rolling by picking the best platforms for your restaurant and launching your marketing program. Full Story: QSR magazine
The Future of AI and Content Marketing
Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? Full Story: MarTech Series
How to Integrate Data-Driven Content Marketing Into Your Content Strategy
The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. Full Story: Entrepreneur
Influencer marketing: The Ultimate Guide
Today’s consumers are digitally confident, purpose-driven, informed and focus on interacting with brands that align with their values. Full Story: Deccan Herald
How to get started with video marketing
Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized. Full Story: Chicago Agent Magazine
Why You Should Be Marketing With Joy
We are all familiar with joy. And of course, we all love to experience it. Full Story: Forbes
As AI Takes On Marketing Tasks, How Can Marketers Prepare?
Artificial intelligence tools are becoming more sophisticated every day. I think anyone in marketing or a related field is at risk of seeing their career cut short. Full Story: Forbes
How (And Why) To Build A Product Marketing Strategy Around Your Customer Lifecycle
Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. Full Story: Inc. Magazine
5 top digital marketing trends
Here are five trends in digital marketing as told by researchers from MIT Sloan School of Management. Full Story: Becker’s Hospital Review
Marketing Start To Finish: How To Track The Entire Journey
You’ve just had your best month ever. You’re ecstatic that your business is booming. Full Story: Forbes
