How to Make a Boring Industry Sexy and Appealing
A “boring” company with a purposeful and consistent personality will bring about a positive emotional response from its target audience. Full Story: Entrepreneur
Why Marketing Is A Waste Of Time (And Other Fallacies That Need Debunking)
I initially considered headlining this piece “The Reason Men Are Better Marketers” because I thought that would grab your attention more. Full Story: Forbes
How to Craft a Brand-Safe Influencer Marketing Strategy
The authentic connection that creators maintain with their followers is what lends them the power to convert their fans into fans of a brand. Full Story: Talking Influence
For Real? Which Half of My Marketing Budget Is Wasted?
Should marketers spend time trying to figure out what part of their budgets might be going down the tubes, or is it worth the effort? Full Story: CMSWire
3 ways to drive out cost without reducing marketing effectiveness
Marketing teams waste enormous amounts of their budgets on briefing … ask yourself whether your marketing strategy meets these criteria. Full Story: Marketing Week
7 Tips for Small Business Marketing
If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. Full Story: ReadWrite
7 Best Content Marketing Platforms For An Effective Strategy
Don’t lose out to your competitors by not investing in content marketing. Begin with the top seven options to optimize your content production. Full Story: Search Engine Journal
How to Get Empathetic Marketing Right
Empathy is the foundation of an effective marketing strategy. But it’s not always channeled tactfully. Full Story: Harvard Business Review
Are influencer marketing agencies eating into the creative agency pie?
Earlier this year, we reported that the number of brands spending more than 30% of their total marketing budget on influencer marketing has increased to 25.4% this year, up from 21.4% in 2021. Full Story: Marketing Interactive
5 Steps for Creating a Content Marketing Strategy That Drives Business Results
Here are five crucial steps your brand should take to create a content marketing strategy that grows your business and drives results. Full Story: Entrepreneur
How extended reality tactics can benefit your marketing strategy
Many marketers are feeling a bit burned by metaverse promises. Full Story: VentureBeat
Top 5 trends for the future of marketing
Trends for the future of marketing prioritize meeting customers where they are — primarily, on their phones — and embracing innovative technologies, such as nonfungible tokens. Full Story: TechTarget
10 Music Marketing Commandments To Consider For 2023
It’s strange to admit that most of the music marketing industry seems to gravitate toward a handful of strategic vectors. Full Story: Forbes
It’s Time to Recession-Proof Your Marketing Strategy
There’s an old adage that says, “you have to spend money to make money,” and this is certainly true during a recession. Full Story: MarTech Series
How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies
In today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. Full Story: Forbes
Marketing 101: Get The Right People In The Room
We’ve all seen an unfortunate or offensive brand campaign and thought, “How did that get approved?” Full Story: Forbes
How to make the time to solve marketing problems
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Full Story: MarTech
Influencer marketing: Differentiating where product cannot
For the most part, there is minimal product differentiation between wagering operators, with minor differences in user experience. Full Story: iGaming Business
Sustainable Marketing Practices to Dig Out of Market Downturn
The marketing playbook doesn’t have to be abandoned in an economic downturn. Here are some ways to strengthen it. Full Story: CMSWire
What marketing tool or strategy was (totally) worth the hype? Pulse
When it comes to marketing, it seems that the real estate world is divided into two camps: old school tactics and the latest bells and whistles. Full Story: Inman
Are You Marketing or Manipulating? Let’s Find Out.
Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation. Full Story: Entrepreneur
How customer complaints can benefit your marketing strategy
No one likes criticism. We all wish that every word spoken to and about us or the organisation we represent could be effusive praise. Full Story: Maddyness
QR (quick response) codes have been around for nearly 30 years. Full Story: Forbes
How digital marketing is directly contributing to climate change
The earth has a finite amount of space and resources. Basing our companies, marketing models and entire economies on the need for continuous, neverending growth might not be the best idea. Full Story: The Drum
The Fundamentals Of Influencer Marketing
What exactly is influencer marketing? And why should I care? Read our detailed explanation about influencer marketing below. Full Story: Search Engine Journal
5 Effective Inbound Marketing Strategies For Growing Your Startup
When you find your groove, there is nothing that can slow down the momentum of a successful inbound marketing campaign. Full Story: Jumpstart Magazine
How to Become a Marketing Manager in 4 Steps
Marketing managers have some of the most exciting jobs but also carry organizational responsibilities. These managers help organizations achieve their marketing goals. Full Story: Regent University
Seven Marketing Trends Small Business Owners Need For 2023
Small business owners are consumed with a host of end-of-quarter tasks, from crunching numbers to getting inventory in order. Full Story: Forbes
5 Sales and Marketing Things You Should Have A System For
As a business coach for over 25 years, I have helped thousands of business owners grow and scale their business faster than they thought possible. Full Story: Inc. Magazine
How Customer Journey Orchestration Changes Your Marketing Approach
Customers increasingly appreciate personalized experiences and are growing to expect them across all of the online and offline channels they engage with brands on. Full Story: Forbes
Why 1 Out Of 3 Job Notifications Is For Digital Marketing?
Digital marketing, apart from glamour and fun, is a serious arena of marketing that is expanding with an increasing growth in the web space. Full Story: Entrepreneur
10 Ways To Develop A Successful Multilayer Digital Marketing Campaign
From the living room to the C-suite, people want to engage with companies in multiple ways—through email, social media, phone and in conversation. I’ve found this to be true in marketing as much as in daily life. Full Story: Forbes
Best digital marketing tools in 2022
You can select relevant topics to see trends and actionable insights from social conversations to better understand your marketing strategy. Full Story: BusinessMirror
4 Content Marketing Strategies to Boost Your Business
Sticking to a few simple rules can keep your content marketing strategy on track and your brand on top. Full Story: Entrepreneur
Is Marketing Missing the Customer Experience Revenue Opportunity?
Marketing’s certainly no black-and-white discipline today. Full Story: CMSWire
Don’t Overlook These 5 Content Marketing Trends
A recent study found that 97% of marketers said content marketing is critical to their strategy. Full Story: Forbes
How to Use Memes To Transform Your Marketing Strategy
Digital marketers are hopping on the meme trend. In some cases, brands can get more engagement with a well-timed meme than any other marketing graphics. Full Story: Entrepreneur
Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. Full Story: Total Retail
Are You Marketing or Manipulating? Let’s Find Out.
Are you in business to solve your client’s needs or solely to make money? Let’s explore the fine line between marketing and manipulation. Full Story: Entrepreneur
What Qualitative Measurements Are Important For Growth Marketing?
The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Full Story: Forbes
