What is PR and how can it help your business?

Richard Branston famously once said: “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” Full Story: bikebiz

How Founders Can Avoid These Three PR Mistakes

If only I had a dollar for every time a founder told me to “PR it.” Full Story: Forbes

What Is A Public Relations Specialist?

Every business is – or should be – centered on its target audience. Knowing how to communicate with them is the key to success. Full Story: PhillyBite

The Significance of PR for Building Reputation and Brand Awareness

PR is crucial in modern business, connecting organisations with audiences, building trust, managing reputation, and enhancing visibility. Full Story: Martech Outlook

How PR Can Drive Leads And Secure Great Media Coverage

When I was in college and decided to officially make public relations my major, Full Story: Forbes

Rise of Public Relations (PR) 2.0

PUBLIC relations (PR) has experienced a profound transformation in the digital age, giving birth to PR 2.0. Full Story: TheManila Times

When the Public Relations fail

It’s worth noting that social media and new media represent vital components of the mass communication landscape. Full Story: The Sangai Express

Why It’s Vital To Measure The Impact Of PR Work

Measuring the impact of PR work isn’t the standard—to the detriment of companies. Full Story: Forbes

Nine Ways To Use PR To Attract And Close Deals

Any smart chief communications officer (CCO) can tell you that when strategizing with the head of sales and the CEO in a war room, Full Story: Forbes

How To Effectively Embrace AI In Public Relations And Marketing

Throughout history, novel technologies have frequently encountered skepticism and opposition. Full Story: Forbes

14 Mistakes PR Pros May Not Realize They’re Making In Media Pitches

For a public relations team, a well-crafted pitch can be the key to unlocking valuable media coverage for their company. Full Story: Forbes

The secret to financial PR success: 5 practical tips for aspiring pros

It’s not nearly as scary as it may seem. Full Story: PR Daily

Four Tips To Extend Your Inner PR Team

Public relations (PR) is one of the most powerful tools for owning and telling your story. Full Story: Forbes

What Is Modern PR, and Why Is It Crucial for Your Brand? Here’s What You Need to Know

Learn why modern PR is so essential for your sales! Full Story: Entrepreneur

3 tips for comms pros creating a clean energy PR strategy

From solar to wind farms, convincing communities of the benefits of these projects takes time and trust. Full Story: PR Daily

Using public relations to boost your SEO

A good PR plan will elevate brand awareness, create a positive brand image, enhance media relations, Full Story: Smart Business